Mengni Y. Email & Phone Number

As a brain and creative center in IWC China, Clara distinguished herself in diverse talent of creative and public relationship in luxury industry. Before this, she joined Van Cleef & Arpels in March 2018 as an PR Executive. Mean well, she fulfilled rich intern experiences in McKinsey & Company and Bottega Venetta London.Clara possesses highly multi-task ability. She supported PR strategies planning and new digital plans development for luxury brands in Ruder Finn London. Clara has served diverse luxury and lifestyle clients, such as Bottega Venetta, Hermès, IWC, Vacheron Constantin and Bang & Olufson.

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  Manager, Creative Content

  Iwc Schaffhausen

  Apr 2021 - Present - Beijing, China

  ▪Digital Content Development- Keep sharp on the digital environment and identify brand’s needs accordingly for KOL & celebrity.- Explore innovative tool or methodology for content planning- Strong visual communication competence by story telling- Resourceful to reach the diversified co-op partners on the digital platforms▪ Social Content Planning- Be creative and thrive for excellence- Conduct the yearly content planning on IWC owned digital platforms- Lead the livestream content according to the themed needs- Coordinate the communication with celebrities, KOLs and other partners- Manage the case studies▪ Communication with Internal and HQ team- Maximize the resources both from HQ and local assets- Work closely with creative agency and digital agency for IWC exclusive ideas- Continuous communication with HQ to follow up the approval process- Responsible for internal digital communication▪ Budget & Admin- Budget planning for yearly projects and follow up timely- Responsible for monthly, quarterly, half-yearly & yearly budget reporting- Work closely and independent with finance department for PO process