Leading marketing for YouTube creators in EMEA. And leading social & influencer marketing across YouTube PAs in EMEA.

Established a new team, ITV Social Purpose & Sustainability, with a unique growth plan and vision, integral to the corporate strategy. Positioned as shaping culture for good with a mission to improve mental wellbeing; champion diverse voices on & off screen; encourage climate action and support the next generation through fundraising and mentoring. We over delivered on targets, reaching the 5 year plan significantly ahead of time. We won over 20 marketing effectiveness awards.Created the award-winning Britain Get Talking, becoming the UK’s most recognised mental health campaign within its first year. Conceived and lead the Eat Them To Defeat Them campaign. To date, 1.5M school children have taken part and it has resulted in 1.4 billion extra portions of veg being sold. It was recently awarded the prestigious IPA Gold Award and IPA President’s Award for Behaviour Change. Developed ITV's first diversity campaign, demonstrating a commitment to social justice and inclusion

Responsible for the development of ITV’s brand and communications strategy. Highlights include creating the award-winning initiative, I Am Team GB, the Nation’s Biggest Sports Day. We turned off the entire ITV network in a drive to get people to participate – and one million people did -resulting in the UK's biggest ever mass participation in sport Won marketing effectiveness awards including I Am Team GB: The International Olympic Committee's Sport Beyond Border's Award ; The Drum UK Event Awards Sports Participation Event of The Year; Chartered Institute of Marketing Excellence Awards -Best Integrated Campaign and Best Marketing Partnership; Sports Industry Awards - Mass Participation Event of the Year; Drum Marketing Awards -Event of the Year and Integrated Strategy of the Year; Marketing Society Excellence ITV Hub: Winner of Best Design Strategy at Drum Marketing AwardsITV Rebrand: Silver IPA Effectiveness Award; Winner of Design Week Brand of the Year, Rebrand of the Year at Drum awards and Transform awards.

Led the audience research team, responsible for providing data and insight to C4’s commissioning, scheduling and marketing teams. Developed the brand strategy that led to Born Risky positioning and campaignWinner of Best Consumer Insight for Paralympics at Marketing Society. Winner of Best Insight for Paralympics at Marketing Engage Awards

Member of the management team, helping to grow new business and substantially increase profitability. Developed Red Bee brand consultancy leading and wining pitches for UK, EU and US media brandsCreated an effectiveness culture, winning IPA Effectiveness Gold, DBA effectiveness Grand Prix, Marketing Society Brand Revitalisation and Media Brand of the Year for Dave; IPA Effectiveness Bronze for uktv Factual channels. Marketing week awards for CBBC and Bang Goes The Theory

Introduced and set up strategic planning at Sky's creative agency, creating a culture where insight and strategy informed creative work

Promoted to the Board. Highlights include evolving the award-winning ‘White out of Red’ Economist campaign and proving the long-term effect of the marketing which was awarded with a Silver IPA Effectiveness Award and Gold Effie.

Highlights include launching Persil Tablets with a positioning and an ad campaign which saw the brand overtake Ariel for first time in years.