Clare Rix Email & Phone Number

Manchester, Gb

Bury, England, United Kingdom

Bury, England, United Kingdom

Barnoldswick, Lancashire, United Kingdom

Silentnight are the UK’s leading manufacturer of mattress solutions. Silentnight has a 93% brand recognition and for the last 13 years has been awarded the status of being a UK Super Brand. Well known for it's UK made mattresses it also has an established international licensing program that results in millions of products reaching the end consumer on an annual basisResponsibilities and targets A new role created to formalize an existing consumer products licensing program  Establish a clear licensing strategy with agreed targets Put in place best practice including: NPD process Establish style guides for licensees (Evergreen and bespoke category guides) Contract Management (Standardise license agreements/ revised agreements/ risk management) Roll out of licensing IT platform Licensee events Licensing Promotional programme Internal and external communication Trade and consumer marketing Management of Global and National licensees Collaboration with key Silentnight Group blue chip customer base  To support the groups key target of owning the sleep category

Manchester, Greater Manchester, United Kingdom

VARTA is Germany's No.1 consumer battery brand, a leading player in Europe & a rapidly growing brand in the UK. I have joined the team to re-position the brand in the UK and to firmly establish it's voice. Managing both an ATL and BTL campaigns 360 review of the departments current roles and responsibilities Implement a new PR and Marketing strategy to re-position the VARTA brand on the UK (moving away from a history of comparative claims) Manage a budget significant budget including ATL and BTL activity Recruit a new PR agency to support new strategy Develop a digital program Support key trade customers with BTL campaigns Attend all key customer meeting (B&Q, Screwfix, Amazon, Dunelm and key distributors) Manage all key product launches Trade show management Redevelop all key marketing materials and decks to support sales prospecting. Work closely with colleagues in central team in Germany

Bury, United Kingdom

Reporting to the Licensing Director, I joined Sambro to establish and manage a newly established brand team.  Oversee day to day management of a large portfolio of licensors, including Disney, Nickelodeon, Hasbro, Sesame Street, Hello Kitty, Ben 10, Fingerlings, Hatchimals, Crayola, Lego (we have over 50 in total)  Manage the end to end development of consumer product development (exceeding 10000 SKU’s on an annual basis) Monitor and manage departmental KPI’s, and report monthly to the Board of Directors Ensure brand calendars and brand libraries including all key assets are up to date Prepare all brand decks and ensure CP development is on brand and correct by season. Assist in implementing and launching key products. Engage effectively with the Creative team on product development, including range planning, brainstorms & brand development Attend all key licensing events and trade shows.  Provide support to international colleagues throughout EMEA

I have established my own business with a number of smaller clients who needed straightforward, marketing solutions. This has included:- Website management and launches for local businesses including fashion retail, B2B footwear site and The Barking Boudoir dog grooming site- Brochure and leaflet design and production- Social Media Management- Press Releases- Award entries.- Interim Management solutions

Oldham, United Kingdom

A twelve month interim management role to cover maternity leave. As an Interim Manager, my first priority was to quickly understand the process of the business, identify key influences and contacts and to ultimately provide my employers with as smooth a transition as possible during interim period. I believe I have successfully acheived this. My main responsibilities are listed below.Responsibilities:Assumed position of Brand Manager to cover annual maternity leave. - Overall Brand Management of 14 brands including Little Live Pets (£14m property and second largest in CO’s portfolio), Postman Pat, multiple craft lines, My Little Pony lines, Disney, DC and Marvel brands too. Total portfolio turnover circa £35 millionKey Achievements- PR: day to day management of all PR campaigns linked to brands including; press releases (trade & consumer), product launches, in-store activity with major retailers, advertising campaigns, on-line activity (blogging, vlogging, unboxing videos), competition campaigns, product testing and reviews, consumer shows etc.- TV: oversee editing of all brand related TV commercials, script writing, and filming of new commercials.- POS: management of design and installation of instore POS for major customers e.g. Toys R Us, Smyths Toys, Hamley’s- Catalogues: management of brand pages for all major catalogues (Argos/ Smyth’s/Toys R Us)-B rand presentations: Management and regular update of all brand presentations including product information and marketing communication plans- Retail Previews: brand presentations to all senior buyers including Argos, Smyths, Tesco’s, Amazon, The Entertainer etc.- Monitoring success of marketing campaigns by brand, by customer.All of the above required regular contact with worldwide Licensors, as well as CO’s China office, development team, National Account Managers and Directors.

Bolton

Lollipop Lane was a niche brand operating within the nursery sector. Due to changes in the market it launched its’ on-line presence in 2012. www.lollipoplane.co.uk Responsibilities:Responsibility for planning & budgetary control of all digital marketingManage a fully integrated sales & digital marketing campaign to build sales and brand awareness including:- Track key sales data including ROI, conversion rates, cart abandonment & conversion, site profitability and performance- Upsell, remarketing, re-targeting and sales promotion campaigns- Integrated Social media campaigns, including blogger network- SEO/PPC/paid search campaigns- Total responsibility for web design, development and content managementManage 4 direct reportsKey Achievement’s- Successful redesign & launch of Lollipop Lane website using a Magento platform- Increase in traffic over 2 year period by 300%.- Contributed £750000 to turnover from a standing start.- Maintain current conversion rate of 2% and monthly unique visitor’s now at circa 25000

Clitheroe

Main board member and have held the position for 5 years. Working for a SME my role was varied allowed me to significantly broaden my experience and skill sets whilst at the same time remaining close to the day to day running of my departments. As a member of the board I have developed a solid understanding of the financial management of a business when considering the balance sheet and profit and loss accounts.As a Marketing Director my principal role was the strategic development of marketing plans that encompassed a full marketing mix and that would support the ongoing growth of the business whilst at the same time ensuring that the brands exposure was maximized. I am well used to working within restricted budgets and I have excellent budgetary skills and as a matter of course would expect to consider ROI during the strategic development process. An ambitious and hardworking individual, I have strong inter personal skills and take a positive approach to team management – I have a reputation for being demanding of my teams but seen as fair and even handed in my approach, I encourage members to take on additional responsibilities and endeavor to provide appropriate levels of support.. I handle multiple tasks on a daily basis competently and am skilled at learning new concepts quickly, working well under pressure and communicating ideas clearly and effectively. I am well known for my energy, enthusiasm and sunny disposition – I am a committed team member and faithful to the business and brands I represent.

Clitheroe

Reported to the Managing Director• Re-vitalising an ‘old’ brandTrutex had already been through several re-branding exercises, given the age of the brand. As part of a revitalisation programme I re-branded the business, moved agencies and changed the entire look and feel of Trutex’s brand image. The objective being to move away from stereotypical image of schoolwear, and ultimately create an image that was desirable to children, was modern, and represents our quality and attention to design.• Launching a new distribution routeHaving identified a market opportunity, and coinciding with the growing trend for consumers to shop using mail order (and later on via the web), I took shared responsibility for the development and introduction of Trutex Direct (mail order) service to the market. This was my first opportunity to develop a full business plan, associated P&L account, and operational routines to fulfill the orders. This business now trades around the £2m mark.• New brands, new opportunitiesWhilst the Trutex brand servers our business well, I have, during my time as Head of Marketing developed a number of secondary brands. These include Trutex Kids (products targeted at the primary school market) with sales of 100k units, and Truvalue and now has sales of around the 1 million units mark.

Vermilion Corporatewear were a bespoke manufacturer of corporate clothing and uniforms for UK based institutions. Formally part of the Coats Viyella group, a management buyout and acquisition during 1996 resulted in the launch of the Vermilion group. The customer base included a large number of blue chip organizations, including Alliance and Leicester, The C&G, BT, Asda, Aer Lingus, BAE, numerous train operating units including GNER, Great Western Railways and Central Railways. The business provided a full managed service, from design and development of corporate identities, through to managed launches, and ongoing maintenance of the account.Principal responsibilitiesWorking for the Marketing Director, my principle responsibilities were to support the department to generate new business, and secondly, once this business was acquired, to work alongside the product development and account management teams to ensure that the customer was fully supported.This included the execution of market research projects, wearer trials, product launches, alongside the development of the Vermilion brand within the corporate wear market.

Msc, Marketing

Ba Hons, Geography

Digital Marketing Diploma, Marketing