Clare Bradley Email & Phone Number

Sale, Gb

Manchester

Top level strategy and support delivered across the digital, advertising and social media arena for a variety of Blue Chip, Public Sector and Education Clients. We deliver sales transformation, strategy, research, social media training and recruitment projects.

Manchester, United Kingdom

FLG was established in 2007 as a platform to process leads within the financial and legal sectors. Since then, the original product has grown to become the UK’s leading specialist lead management platforms, with over 300 customers and almost 5,000 unique users. In 2014 the Group launched the workflow and chatbot product Flow XO, which has since become one of the leaders in the global chatbot space. Today, FLG remains a privately owned, funded and managed business, with headquarters in Padiham (just outside Burnley in the North West of England).

North

Headhunted by Northgate Plc to take on a role with critical, strategic and operational responsibility for leading and delivering the “people” stream of UK sales transformation plan, whilst reporting to the UK Sales Director. Role scope includes full P&L accountability, driving active targeting of new customer bases, retaining/growing existing customer base, leading a large-scale field sales team (c. 50 FTE staff). Setting up and leading a central telesales function who manage Northgate's small customer base (-5 vehicle fleets, c. 30 FTE staff)• Successfully setting up a new telesales team in Head Office and segmenting 1-5 fleet customers into a dedicated channel for the first time in Northgate’s history.• Transformation of the existing sales structure into a new National, Regional and Telesales operating model including the adoption of the new challenger sales model.• Realising year on year stabilisation of three core budgets.• Leveraging customer retention and unlocking account growth by professionalising the existing account management team and implementing a consistent ADP structure.• Bringing sales and operations together to deliver an outstanding, consistent ‘best in breed’ customer experience every time, as key stakeholder in the C4S (Collaborating for Success) Programme.• Designing/delivering compelling customer sales value propositions, with unique, relevant standout to each customer segment, in collaboration with Marketing

Manchester

Promoted to a strategic level group role, reporting directly to the Group MD, with full responsibility for the strategic direction, overall sales performance and P&L of recruitment advertising across multiple Trinity Mirror sites. Delivering against key metrics, including operational effectiveness and customer satisfaction index, was critical. Remit included directly managing people/sites in Manchester, Cardiff and London.• Delivered strong annual revenue audience and revenue growth by expertly managing the digital channel (job board).• Maximised business performance, via Trinity Mirror group sales strategy, as collaborator and key stakeholder in Regional Managing Directors forum.• Built and sustained a team culture of high-performance, with an emphasis on collaboration and celebrating success.• Optimised brand exposure during the launch of an exciting new brand and delivered across multiple audience streams through close work with Marketing and Development on new audience streams outside of traditional trading model.• Introduced an outstanding sales value proposition that successfully cut through amongst a crowded set of competitors.

Transitioned into a role with key accountability for driving attainment of classified advertising revenue targets and growth, across multiple business sectors, including recruitment, motors, property, home services and BMD’s. • Consistently achieved new business, retention and account growth targets in sales and revenue.• Transformed the customer management and sales distribution model whilst driving world-class customer service across all sales channels.• Spearheaded the transition of print revenues into digital solutions in support of business goals.

Tasked with creating and developing the Client Service Director channel across multiple industries, including retail, entertainment, motor and PR.• Realised significant levels of high value business acquisition/retention and successfully optimised revenue streams.• Masterminded strategic, tactical campaigns via a bespoke “partners” concept to support the aims of advertising customers with a less traditional approach.• Developed productive, high level relationships across key councils, health authorities and direct SME’s.• Drove a robust customer contact strategy by building a customer acquisition model.

Appointed to create and deliver the sales plan/strategy and sales/revenue budgets. • Leveraged field sales revenue by setting up and implementing a team of ten new field sales executives.• Delivered a new and improved trading model, utilising a new creative led sell concept.• Maximised opportunities by developing non-traditional revenue streams (sponsorship, commercial production).• Drove brand integration and recognition through development of key client relationships and industry networking.• Optimised every opportunity to interrupt the media landscape and maximised impact, in conjunction with Marketing.