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For more than 20 years Clare Fernando has worked in a research and analytics capacity in industries such as banking and finance (The Reserve Bank of Australia, ANZ Bank & FirstMac Limited), accounting (KPMG), advertising & media (Dentsu Aegis Network, Initiative Media, Mediabrands, Carat, AUSTAR Entertainment), online (Sharman Networks), retail (IdeaWorks), logistics (UPS Supply Chain Solutions) & consultancy (Thrive Plus). Clare has managed profit centers and provided research and analytic solutions in Australia, New Zealand and Asia to major players in industries including Banking and Finance, Advertising and Media, Automotive, Retail, FMCG, Consumer Electronics, Pharmaceuticals and Government. Clare also offers clients Organisational/Business Excellence performance evaluation and Innovation Readiness/Maturity Assessment measurement.Clare Fernando is currently the CEO of Accurace, a Thrive Plus brand dedicated to helping clients drive sustainable business growth. Accurace's effective and ethical delivery of analytics, research and data visualisation solutions help clients overcome business challenges and threats, leverage opportunities, and explore and develop new possibilities.Specialties: Quantitative research and analysis, qualitative studies, marketing mix modelling, predictive modelling, pre- & post-campaign analysis, brand & ad tracking, Organisational/Business Excellence scorecard evaluation, Innovation Readiness/Maturity Assessment, P&L management, communications strategy, business improvement strategy, new business pitches and acquisition, branding, negotiation, account management, team leadership, presentation-giving, training, tools development.
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Founder And Therapist3ChairsSydney, Nsw, Au -
Founder & Therapist3Chairs Oct 2024 - PresentSydney, New South Wales, Australia3Chairs is a therapy service which provides psychodynamic therapy, narrative therapy and play therapy to clients who wish to be their best self and realise their ideal life. -
CeoAccurace Jul 2017 - PresentAustraliaAccurace is a Thrive Plus brand dedicated to helping clients drive sustainable business growth. Our effective and ethical delivery of analytics, research and data visualisation solutions help clients overcome business challenges and threats, leverage market opportunities, and explore and develop new possibilities.Clare is the strategic lead for Accurace encompassing company direction, business development, product portfolio definition, client relationship management, client project delivery process optimisation, innovation and talent cultivation. -
Founder, Owner & Chief WriterTale2Tell May 2019 - PresentAustraliaTale2Tell is a service helping people record their life story for posterity. Whether you want to chronicle a singular event, a sequence of events that describe overcoming challenges to accomplish something amazing, or your entire life story so far with the aim of informing and inspiring others, we at Tale2Tell will take great care in collaborating with you in immortalising your story. -
Board DirectorThrive Plus Apr 2015 - PresentSydney, Australia -
Chief Insights OfficerThrive Plus Aug 2013 - Apr 2015AustraliaThrive+ was founded to provide organisations with solutions dedicated to sustainable performance. Our approach to solution delivery is unique and focuses on developing your organisational capability.With Thrive+ at your side, you can be confident that you have the right support you need to build an organisation that will remain successful in the long-term. Our experienced team and carefully selected partners are leaders in their selected fields. Working with Thrive+, we are confident that you will enjoy the rewards of improved organisational performance.Our solutions are aligned to focus on your long-term success by developing the capability of all elements of your business model. We will work with you to articulate what success means to you and develop a journey that delivers on your goals.Because we add value every step of the way, our clients partner with us in long-term relationships to continually build organisational capability. We recognise that financial results are essential to any organisation and focus on delivering rapid ROI at key milestones in your journey.We focus on developing your capability to sustain performance. -
Approved AdvisorAdvisory Board Centre Feb 2018 - Feb 2019Sydney, AustraliaThe Advisory Board Centre supports Entrepreneurs through effective, commercially-focused board structures. We work with businesses to provide Advisory Board solutions that not only help to create healthy revenue streams, but peace of mind for evolving organisations that are ready to achieve their strategic vision.As an Approved Advisor, I am a specialist in three key areas:1. Establishing and optimising sustainable business performance.2. Econometric modelling and forecasting.3. Quantitative and qualitative research.
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Managing Director Research, Data & Analytics, Performance & AmplifiDentsu Aegis Network May 2015 - Jul 2017Sydney, AustraliaDentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services.With consumers more connected, through a range of devices, than ever before, the era of media convergence is presenting many opportunities as well as a new, complex media eco-system. From identifying who the consumers are, to how they make their decisions, Dentsu Aegis Network and its brand businesses of Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Posterscope and Vizeum make the best use of today's media mix to bring to life the right communication strategy and deliver the best results for clients.Through our eight global network brands Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Posterscope and Vizeum – and supported by our growing specialist/multi-market brands including Amnet, Amplifi, Data2Decisions, Mitchell Communications (PR), psLive and 360i – Dentsu Aegis Network provides best-in-class expertise and capabilities in brand, media, digital and specialist communications through our original holistic and integrated approach.Our communications services include digital creative execution, content creation, media planning, sports and entertainment marketing, SEO strategy, near-field communications (NFC) and marketing analytics. -
Vice PresidentAnalytic Partners Aug 2012 - Aug 2013AustraliaAnalytic Partners' mission statement is to provide best-in-class analytics, superior business insights, and value-added consulting services to significantly improve business performance for its clients. AP drives results through innovative marketing analytics, cutting-edge software solutions and strategic consulting. Analytic Partners suite of solutions is focused on providing customized, results-oriented analytics and consulting services to help with a variety of business planning needs including marketing mix modeling, cross-media and digital attribution, promotional effectiveness, forecasting, segmentation, loyalty analysis, optimization, and brand equity. As a leading and independent global marketing research firm with 8 offices across the Americas, Europe, and Asia-Pacific, Analytic Partners is positioned to serve both multinational businesses and local brands.My responsibilities in heading up Analytic Partners' Australian and NZ operations include:* Optimising clients' communications strategy and media plan* Driving new business development and organic growth* Developing and strengthening client relationships* Managing a P&L* Providing actionable insights and communications strategy recommendations to clients in order to achieve their business objectives and drive sales, leads, brand equity, etc.* Driving product innovation* Establishing Analytic Partners' reputation in the Australia/NZ market as an authority on marketing effectiveness measurement -
Executive DirectorMediabrands Apr 2012 - Aug 2012Sydney, AustraliaAs Executive Director, I focus on special clients and special projects in delivering analytics and research solutions, driving econometric modelling and research product development, and winning new business/generating new and organic revenue for Mediabrands Analytics and associated media agencies.
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Managing Director, AustraliaMediabrands Analytics Dec 2010 - Mar 2012I head a team of econometric modellers and market researchers (qualitative & quantitative) in delivering actionable insights and recommendations to clients intent on optimising their communications strategy and channel mix. I not only manage the P&L of this revenue-generating business unit owned by the Interpublic Group, I also get down and dirty with the data analysis - employing regression-based modelling techniques, segmentation analysis (factor, cluster), incremental analysis, choice modelling, brand perceptual mapping, enhanced verified recall, pre/post-campaign analysis and identifying/quantifying market size & opportunity for new products/brands.
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Director Of Marketing AnalyticsInitiative Dec 2009 - Nov 2010* Manage the Quantitative Research & Analytics team in helping clients optimise their communications strategy by measuring media effectiveness & identifying key media drivers of client KPIs, accounting for influencers such as product/price changes, competitive activity, market developments, consumer preferences & economic climate.* Brand health & ad tracking* Segmentation (factor/cluster)* Predictive sales/price modelling* Conjoint analysis* Quantitative research (proposals, sample design, survey design, questionnaire design, coding, data collection, analysis, reports & presentation of strategic insights & recommendations)* Direct response campaign analysis -
Head Of Marketing AnalyticsMediabrands Oct 2009 - Dec 2009Managing a revenue-generating stream involving ROI measurement of a client's entire communication strategy through its impact on the client's success metrics, taking into consideration other factors in the market, economy, etc. that have a fabourable/adverse influence on said success metrics. Methodologies employed are: econometric modelling, customer segmentation & behavioural analysis, ATL & BTL campaign evaluation, predictive sales/price modelling, competitive analysis, sales analysis, correlation and causation analysis, basket/cluster analysis and market studies. -
Head Of Marketing AnalyticsInitiative Nov 2008 - Oct 2009Managing a revenue-generating stream involving ROI measurement of a client's entire communication strategy through its impact on the client's success metrics, taking into consideration other factors in the market, economy, etc. that have a fabourable/adverse influence on said success metrics. Methodologies employed are: econometric modelling, customer segmentation & behavioural analysis, ATL & BTL campaign evaluation, predictive sales/price modelling, competitive analysis, sales analysis, correlation and causation analysis, basket/cluster analysis and market studies. -
Market Intelligence ManagerAustar Entertainment Jan 2007 - Nov 2008Managed the Market Intelligence team responsible for providing analysis, insights & recommendations on strategy to maximise subscriber acquisition & product penetration, minimise churn & spindown activity, reduce cost & optimise gross margin. -
Manager, Product & AnalyticsFirstmac Limited Jan 2006 - Dec 2006Strategic product management involving: the management of all product & policy developments, conducting qualitative & quantitative research & applying findings to product development, managing internal communications on product developments.
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Research & Strategy ManagerIdeaworks Nov 2004 - Jan 2006Managed the research function and applied research findings & insights to strategic recommendations to retail clients. Methodologies involved: brand research, category analysis, competitive analysis, customer interface audits, focus group moderation, survey & questionnaire design, campaign evaluation, forecasting, customer profiling, pricing analysis & desktop research.
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Market AnalystSharman Networks Sep 2003 - Nov 2004
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Marketing ExecutiveUps Supply Chain Solutions Oct 2001 - Jun 2003 -
Data Analyst & Carat Net ManagerCarat Jan 2000 - Oct 2001 -
Research Analyst, International Financial MarketsReserve Bank Of Australia Nov 1998 - Dec 1999 -
Head Of MarketingKpmg-Mcc Information Technology Corporation, Philippines Jul 1997 - Mar 1998
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Market Research AnalystAnz Aug 1996 - May 1997
Clare Fernando Skills
Clare Fernando Education Details
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Psychology, Criminology -
Economics, Econometrics, Government Studies, Economic History -
St. Scholastica'S College
Frequently Asked Questions about Clare Fernando
What company does Clare Fernando work for?
Clare Fernando works for 3chairs
What is Clare Fernando's role at the current company?
Clare Fernando's current role is Founder and Therapist.
What is Clare Fernando's email address?
Clare Fernando's email address is cl****@****sww.com
What is Clare Fernando's direct phone number?
Clare Fernando's direct phone number is +614144*****
What schools did Clare Fernando attend?
Clare Fernando attended Edith Cowan University, University Of Sydney, St. Scholastica's College.
What skills is Clare Fernando known for?
Clare Fernando has skills like Analytics, Competitive Analysis, Market Research, Strategy, Segmentation, Crm, Market Analysis, Product Management, Data Analysis, Forecasting, Analysis, Quantitative Research.
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