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Proven Commercial Director with strong focus on revenue generation and enabling customer satisfaction via new products and services. Led the introduction of a new Ticket Retailing system into the UK rail market. Extensive experience in all sales and marketing disciplines including Customer Insight, Analytics, Digital innovation and CRM. Key strengths are stakeholder relationship management, Transformation projects and Programme and Project delivery. Pragmatic and delivery focussed, commercially astute with extensive experience of both the UK rail market and International business in Travel and Transportation.Combines strategic thinking with an ability to implement practical solutions within realistic timescales. Highly self motivated, always delivers.Specialties: Leadership and Team DevelopmentStrategic InsightCustomer ExperienceRetailing InnovationCRMCustomer segmentation & analyticsProgramme SponsorshipProject ManagementAccount ManagementRelationships and NegotiationCreative and pragmatic- seeks solutionsInternational and domestic UK experience
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AssociateJourney4United Kingdom -
Board TrusteeEct Charity Mar 2024 - PresentLondon Area, United Kingdom -
Member Board Of TrusteesCalais Light Jul 2023 - PresentEssex, England, United Kingdom -
Associate ConsultantDirex Solutions Ltd Apr 2023 - Present- Supporting DfT Policy Leads on selected Government initiatives - Working with Department of Transport as Lead Evaluator for Customer Experience. -
Marketing ConsultantCmcc Consultants Jan 2023 - PresentLondon Area, United Kingdom- Working with Department of Transport supporting National Rail Contracts. - Evaluator for Business Plan Collaboration, Quality and Delivery for Performance based fees- Delivered CRM and Governance strategy for British Land
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Commercial Director C2C Rail (Part Of Trenitalia Group)C2C Rail Feb 2017 - Nov 2022London, United KingdomTrenitalia UK purchased the Essex Thameside franchise (c2c) from National Express in February 2017. I retained the role of Commercial Director. Responsible for the major programme to introduce and gain accreditation for the UK’s first single integrated ticketing platform into the British rail market. This was a multi year project creating a new central back office powering a new website, app, ticket office machines and Ticket vending machines. Responsible for the evolution of Customer Experience and differing customer propositions using research. Leads team that delivers all aspects of customer service including pre and post journey with specific focus on AccessibilityIntroduced Service Quality regime to meet National Rail Contract requirementsManaged team leading on corporate and stakeholder communications Led on all Covid communication activity and post Covid revenue recovery initiatives Team leadership and People Development; diverse team of 30 Marketing and brand relaunch post Trenitalia purchase Product/ Digital innovation (national Flexi Season launch, mini-break ticket, new APP and website)Board level Accessibility champion -
Commercial Director (Rail C2C)National Express Jul 2015 - Feb 2017London, United KingdomCommercial Director for passenger rail franchise serving London Fenchurch Street, Greater London and EssexCommercial lead responsible for all aspects of the Customer Experience from insight to deliveryDirected and led all Revenue Initiatives (fares and pricing) including launch of c2c Flexi Season product, introduction of Smart ticketing and introduction of automatic Delay Repay compensation. People Management and DevelopmentDigital InnovationMarketing & CRMB2B and Partnership relationships -
Senior Director Strategic Sales & Marketing Operations & CrmHertz Jan 2013 - Jun 2015London, United KingdomStrategic Sales & Marketing OperationsManage sales & marketing development throughout Hertz International. Provide strategic oversight and initiate process improvement to ensure organisational effectiveness.Establish and manage a coherent set of sales & marketing policies.Project manage revenue enhancing initiativesCreate processes to improve day to day operationsLead Sales & Marketing input into business forecastingAllocate/ monitor departmental budgetsManage Business support team and data analystsCRM:Develop strategy and grow Hertz loyalty program across Hertz International -
Director, Crm EuropeHertz Sep 2010 - Jan 2013Responsible for development of CRM strategy in Europe and management of Global Loyalty program Gold Plus RewardsProgram launch, program enhancement, program measurementGrow member acquisition & customer loyaltyCustomer segmentation, Customer retention -
Director International Sales & MarketingHertz Sep 2009 - Oct 2010Responsible for development of International business flows. Development of Marketing initiatives across multiple channels to maximise strength of the Hertz brand globally. -
Head Of International BusinessAvis Budget Group Emea Sep 2008 - Mar 2009Shanghai City, ChinaDevelopment of International business worldwide into China -
Head Of Long Haul Sales & MarketingAvis Budget Group Emea Jan 2002 - Jul 2008Project Management for strategic initiativesRelationship Manager for pan-European and transatlantic initiativesLead the implementation of all Direct & Intermediary activities through all available channels to develop transatlantic business in and out of multiple European marketsSEO responsibility and development of CRM Support new business developmentDevelop Contact Centre Strategy. Create initiatives including annual Sales & Training Road shows in the European and North American Contact Centres (developing DVD Sales presentations, staff incentives and training modules) Work with Revenue Management teams to devise pricing benchmarks & promotional pricing strategy Forecasting and P & L responsibility. -
Commercial Sales & Marketing ManagerAvis Budget Group Emea Aug 1998 - Dec 2001Created annual business plan and country targets for Avis Europe leisure business into North AmericaKey Account Manager for pan European customers working with AvisControl & allocation of annual Marketing budget Developed specific marketing plans to support business planDevised & implemented an integrated pan-European marketing campaign (radio, press, magazines, web, pr, trade & incentives) executed in 6 European countries -
Marketing Manager: AirportsAvis Rent A Car Nov 1996 - Jul 1998•Management of all Avis UK National Promotions (above and below the line and PR initiatives)Created tailored marketing plans at UK airports Developed brand presence at airports with poster, kiosk and ambient advertisingTV ad and video production -
Product Manager: Market & FleetAvis Rent A Car Apr 1995 - Nov 1996Developed and implemented local marketing initiatives to increase discretionary business at selected Avis UK car rental locationsFormulated strategy for directory advertising Co-ordinated PR to support opening of new shops -
Marketing Communications ExecutiveEastman Kodak Dec 1991 - Apr 1995Sales PromotionPR & Events OrganisationIn House Magazine productionCorporate/ Brand Guidelines, Asset BankCorporate Video productionInternal Communications & TrainingCopywriting
Clare Mccaffrey Skills
Clare Mccaffrey Education Details
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Modern History & Politics -
History
Frequently Asked Questions about Clare Mccaffrey
What company does Clare Mccaffrey work for?
Clare Mccaffrey works for Journey4
What is Clare Mccaffrey's role at the current company?
Clare Mccaffrey's current role is Associate.
What is Clare Mccaffrey's email address?
Clare Mccaffrey's email address is th****@****o.co.uk
What is Clare Mccaffrey's direct phone number?
Clare Mccaffrey's direct phone number is +4420774*****
What schools did Clare Mccaffrey attend?
Clare Mccaffrey attended The University Of Stirling, Queen's University Belfast, Queen's University Belfast, Queen's University Belfast, Queen's University Belfast, Queen's University Belfast.
What skills is Clare Mccaffrey known for?
Clare Mccaffrey has skills like Strategy, Crm, New Business Development, Account Management, Management, Marketing Strategy, Business Planning, Marketing, Sales, Integrated Marketing, Advertising, Project Management.
Who are Clare Mccaffrey's colleagues?
Clare Mccaffrey's colleagues are Josh Atkinson, Cw Eddy, Rachel Jerram-Mason, Ola Ayodele, Josh Atkinson, Sharon Golston, Graham Shorter.
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1cablecraft.co.uk
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Clare McCaffrey
Life Coach Specialising In Relationships, Life Transitions, Wellbeing And Health/FitnessUnited Kingdom1yahoo.co.uk
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