Clare Mccaffrey Email & Phone Number

United Kingdom

United Kingdom

London Area, United Kingdom

Essex, England, United Kingdom

- Supporting DfT Policy Leads on selected Government initiatives - Working with Department of Transport as Lead Evaluator for Customer Experience.

London Area, United Kingdom

- Working with Department of Transport supporting National Rail Contracts. - Evaluator for Business Plan Collaboration, Quality and Delivery for Performance based fees- Delivered CRM and Governance strategy for British Land

London, United Kingdom

Trenitalia UK purchased the Essex Thameside franchise (c2c) from National Express in February 2017. I retained the role of Commercial Director. Responsible for the major programme to introduce and gain accreditation for the UK’s first single integrated ticketing platform into the British rail market. This was a multi year project creating a new central back office powering a new website, app, ticket office machines and Ticket vending machines. Responsible for the evolution of Customer Experience and differing customer propositions using research. Leads team that delivers all aspects of customer service including pre and post journey with specific focus on AccessibilityIntroduced Service Quality regime to meet National Rail Contract requirementsManaged team leading on corporate and stakeholder communications Led on all Covid communication activity and post Covid revenue recovery initiatives Team leadership and People Development; diverse team of 30 Marketing and brand relaunch post Trenitalia purchase Product/ Digital innovation (national Flexi Season launch, mini-break ticket, new APP and website)Board level Accessibility champion

London, United Kingdom

Commercial Director for passenger rail franchise serving London Fenchurch Street, Greater London and EssexCommercial lead responsible for all aspects of the Customer Experience from insight to deliveryDirected and led all Revenue Initiatives (fares and pricing) including launch of c2c Flexi Season product, introduction of Smart ticketing and introduction of automatic Delay Repay compensation. People Management and DevelopmentDigital InnovationMarketing & CRMB2B and Partnership relationships

London, United Kingdom

Strategic Sales & Marketing OperationsManage sales & marketing development throughout Hertz International. Provide strategic oversight and initiate process improvement to ensure organisational effectiveness.Establish and manage a coherent set of sales & marketing policies.Project manage revenue enhancing initiativesCreate processes to improve day to day operationsLead Sales & Marketing input into business forecastingAllocate/ monitor departmental budgetsManage Business support team and data analystsCRM:Develop strategy and grow Hertz loyalty program across Hertz International

Responsible for development of CRM strategy in Europe and management of Global Loyalty program Gold Plus RewardsProgram launch, program enhancement, program measurementGrow member acquisition & customer loyaltyCustomer segmentation, Customer retention

Responsible for development of International business flows. Development of Marketing initiatives across multiple channels to maximise strength of the Hertz brand globally.

Shanghai City, China

Development of International business worldwide into China

Project Management for strategic initiativesRelationship Manager for pan-European and transatlantic initiativesLead the implementation of all Direct & Intermediary activities through all available channels to develop transatlantic business in and out of multiple European marketsSEO responsibility and development of CRM Support new business developmentDevelop Contact Centre Strategy. Create initiatives including annual Sales & Training Road shows in the European and North American Contact Centres (developing DVD Sales presentations, staff incentives and training modules) Work with Revenue Management teams to devise pricing benchmarks & promotional pricing strategy Forecasting and P & L responsibility.

Created annual business plan and country targets for Avis Europe leisure business into North AmericaKey Account Manager for pan European customers working with AvisControl & allocation of annual Marketing budget Developed specific marketing plans to support business planDevised & implemented an integrated pan-European marketing campaign (radio, press, magazines, web, pr, trade & incentives) executed in 6 European countries

•Management of all Avis UK National Promotions (above and below the line and PR initiatives)Created tailored marketing plans at UK airports Developed brand presence at airports with poster, kiosk and ambient advertisingTV ad and video production

Developed and implemented local marketing initiatives to increase discretionary business at selected Avis UK car rental locationsFormulated strategy for directory advertising Co-ordinated PR to support opening of new shops

Sales PromotionPR & Events OrganisationIn House Magazine productionCorporate/ Brand Guidelines, Asset BankCorporate Video productionInternal Communications & TrainingCopywriting

Master Of Science, Pr

Bachelor Of Arts - Ba, History, 2 (I)

Bachelor'S Degree, History And Politics, 2 (1)

Ba Hons, Modern History & Politics

Bachelor Of Arts - Ba, History

Education record