Clarissa Freeman Email and Phone Number

- Managed a team of Account Managers as well as held a global enterprise client book of business - Increased partnership by 400% and revenue by 258% in Q4 with global agency- Created cross team functionality and guidelines which increased SDR Performance by 50% and leads to my team by 70%- Developed and implemented a cross functionality tracking and management tool for enterprise clients- Account Management Representative on the Leadership team where I Participate in Planning, Innovation discussions, Enablement, Marketing- Strategically plan QBRS for the the year and within accounts to ensure maximum exposure and usage of the technology and to the company- Be a point of escalation for any renewals, upsells and at-risk clients- Working exclusively with large enterprise holding agency groups and consultancies

- Player + Coach Run the Agency and Enterprise Account Management team while holding my own global Enterprise Book of business- Implement all playbooks and best practices to ensure quotas are being met and knowledge is being shared - Educate and become the source of knowledge for all things happening within agencies and their ecosystems -Serve as a point of escalation for renewals, client needs and anything else the team required

- Created and implemented the development, training, and executions of playbooks to standardize, improve, and streamline the upsell and renewal processes for all members which resulted in 10% lower turnover and an increase in retention- Participated in and won a global RFP for a client that resulted in a 3 year, $3 million a year deal- Oversee and manage a team of Account Managers who focus on renewals and upsells- Mentor, Educate and Create career plans with AM,s which resulted in raises, promotions and movements to the leadership team- Be the point of escalation for any client or quota matters- Working with CPG, Health Care, Large Enterprise Agencies, Consultancies, Entertainment, Tech

- Participated and guided a RFP which resulted in a 1 year, global $3 million deal- Created a Renewal Cycle Playbook that resulted in GRR in the 90 percentile for the year - Started coaching and mentoring new co-workers in my partnership and playbooks to increase the team average GRR in the 80th percentile and have many members join 100% over club for the year2020 Performance numbers: Q1: 99.90% Attainment Q2: 109.10% Attainment Q3: 105.60% Attainment Q4: 104.30 % Attainment

- Top performer for 2 years - Hit quarterly and yearly quotas of renewals and upsells, over 100%- Started Renewal cycle plays that resulted in GRR of over 90%- Created partnerships with clients that resulted in over performance in yearly goals

- Research, pitch and develop business opportunities with local businesses- Research, create, implement and report on robust Marketing campaigns - Run and create influencer and loyalty programs- Use analytics to determine correct marketing strategy and increase ROI- Set up, run and report on paid Marketing campaigns

- Run social media department - Designing social media strategies to achieve marketing targets- Administering all company social media accounts to ensure up-to-date content- Liaise with writers and designers to ensure content is informative and appealing- Collaborate with Marketing and Product development teams to create social ‘buzz’ regarding new product launches- Prepare weekly and monthly reports on web traffic and ROI- Monitor SEO and user engagement and suggest content optimization- Train internal teams to integrate and maintain a cohesive social media strategy- Stay up-to-date with new digital technologies and social media best practices- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

- Manage social media communities for multiple clients- Develop, create and implement content creation plans for clients- Analyze and report on implemented social media strategies and KPI’s - Develop and implement social media content calendars- Concept social media strategies for new pitches or new campaigns - Building and executing social media strategy through competitive and audience research- Setting up and optimizing company pages within each social media platform- Moderate all user-generated content in line with the moderation policy for each community- Create editorial calendars and syndication schedules- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

CARS is a vehicle donation program who partners with non-profits all over the country. My role is to consult our non-profits and charities on their online marketing tactics and create campaigns to market their vehicle donation program in order to maximize fundraising dollars. - Manages social media campaigns and day-to-day channel and account activities - Manage social media profiles and schedule, as well as creating content that aligns with the marketing strategy for Facebook, Twitter, LinkedIn, Pinterest, Instagram, Youtube, etc. - Engage with and listen to consumers on all social media platforms- Create customized online marketing plans for our partners to utilize into their everyday marketing.- Travel to various conferences around the country to promote our marketing programs as well as learn about each of our charities industries and ways to market in their specific industry. - Teach seminars on social media marketing and the importance of correctly utilizing this marketing tool to create awareness and revenue for our partners. -Travel to trade shows and market our products as well as educated non-profits on the importance of online marketing for fundraising.- Use salesforce to track clients and utilize analytics to drive marketing campaigns.- Manage email marketing campaigns: define audience and objectives, create email content, create templates, design layouts, and track performance - Help non-profits with fundraising on social media channels by implementing and creating customized social media plans- Compose Blogs to be featured on our websites monthly - Compose newsletters to send out to partners quarterly - Compile and build e-mail campaign lists in Constant Contact

On behalf of San Diego State University, I work in the Marketing and Communications department, specifically with the SDSU News Center. I am assigned stories every week that must be completed in a timely manner. I am in charge of interviews, research and the multimedia of each story I am assigned. I often work with Microsoft office, Excel, Tool box, Cision and AP style. I also often conduct research on behalf of the Chief Communications Officer to help aid in any campaigns the university has ongoing.

At Eye to Eye, I was given many accounts to work for. Some of the tasks included: editing, writing, content generation, social media management, creative thoroughness as well as any other tasks that arose. I created and implemented social media plans and campaigns with each of my clients and was constantly in communication with them to ensure the campaigns were meeting their needs. Each of these campaigns required creativity as each company was different from one another. I wrote blog posts for many of the clients as well as PR releases. I was the main contact for any public relations or online marketing needs that my clients had.

Head of the Greek Life and Activities Board. I am in charge of a council that include 9-12 students who plan different events for the Greek community on campus. Greek Week is the largest planned event that includes over 4,000 students. We plan, facilitate, and organize the week months ahead of time. Securing fundraisers, beneficiaries, and planning the Greek-wide talent show. Staying within accordance with the budget each semester and responsible for presiding over general meetings. In addition, I run all social media the weeks prior to and the week of the events to ensure students are aware of the different events going on and as a way to publicize the week to the rest of the school. After completion of this event this year, we were able to successfully raise over $20,000 that went to the charity.

I was in charge of running all social media for the high traffic, local, college hangout. I work mainly with Facebook, Twitter, and Instagram to optimize traffic to their social media sites and gain customers. I plan campaigns and contests on the social media platforms to entice customers to visit the business. I constantly engage with the customers as well to answer any questions they may have.

On behalf of CBS Sports network, I plan on campus screenings for new and upcoming shows. Encourage my fellow peers on campus to attend and engage with new upcoming shows and events CBS had to offer to college-aged students. Utilize social media in a way to engage with students around campus to come to the different sponsored events.

Social Media management for a new online reputation management company for doctors, called Expert Reputation. Plan, implement and help manage new social media campaign. Find and create content for the targeted media platforms. Work closely with social media platforms including Facebook, Linkedin and Pinterest. Researched and created Whitepages for the companies use and for marketing purposes. Created infographics for social media use. Helped implement policies within the company as well as work on the Public Relations campaign with the manager.