Proudly managing the Red Bull HQ Global Program Strategy & Planning team in Salzburg, Austria 🇦🇹Audience development is a passion of mine. Whether it’s through traditional PR, social media, content production or large-scale team management, I bring my accumulated skills to drive organic growth and engagement, and more than that—to create meaningful marketing journeys that drive brand love for Red Bull. It’s a constant challenge, but by always adapting and rethinking our strategy through data analysis and market research, we’re able to always stay ahead of the curve.I have over a decade’s worth of experience working with artists and brands and helping them navigate the digital domain, leading the charge as the analog and digital worlds began to merge together. Prior to Red Bull, I was responsible for producing 120+ pieces of "extra/deleted" content for the VICE/VICELAND TV channel, as well as managing global publishing strategy for video content across VICE.com, VICE YouTube accounts, and 3rd-party distribution partners.