Daniel Clarke Email & Phone Number

Toronto, ON, CA

Whitby, Ontario, Canada

• Elderado is a free web platform to compare all 1400 long-term care & retirement homes in Ontario in the palm of your hand.
• We have over 600 video tours, and 900 sample menus & activity calendars to help you get a feel for day-to-day life
• Filter by language, cultural designation, and care services to find the homes that are the best fit for your needs

• Oversaw all marketing operations including brand strategy, market research, collaboration, benchmarking, and execution of the marketing plan
• Built community through exceptional experiences and interactions with deboer customers, in person and virtually, to amplify brand messaging and generate referrals
• Evaluated, tested, and implemented best practices of social media strategy through collaboration with non-competitive brands, allowing deboer to generate 4x the market average real engagement rate
• Liaised between retail partners, athletes, content creators, and operations team to ensure goals were understood, deadlines were met, and execution was seamless

• Provided business planning consultation to over 500 at-risk youth and new Canadians, and mentored over 120 entrepreneurs through the start-up of their businesses
• Designed, developed, and coordinated the Youth Entrepreneurship Program, an entrepreneurship mentoring & grant program for at-risk youth in the GTA

• Finished 2nd last in my first ever triathlon in 2012, then dedicated myself to incremental daily improvements over the following 5 years to go from an athlete who hoped to beat the time cut-offs to an athlete who aimed.
• Created a YouTube channel with no previous video experience, which was picked up by Triathlon Magazine Canada, to provide unique value for my sponsors and document my journey
• Learned the process of what it takes to pursue and achieve a big, audacious goal, as well as how to refocus after coming up short
• Raced in North America, Europe, and Asia

Toronto, Canada Area

• Launched a specialty all-natural snack food e-commerce business
• Developed and implemented an online marketing plan & strategic partnerships to target health conscious, active individuals, and shipped orders to customers from coast-to-coast* Bare Foods was purchased in a strategic.

Mississauga

• Conducted an online reputation audit and implemented a strategy that saw a 20% improvement in the online perception of the AMJ Campbell brand
• Implemented a paid search strategy that reduced the cost to generate leads by 37%
• Introduced and managed a shared drive with the franchise network to streamline marketing communication and the delivery of marketing assets

• Provide 12 entrepreneurial youth in the Jane-Finch community with business advice and resources to start their own business
• Created curriculum for weekly meetings to teach entrepreneurship fundamentals
• Provided 1-on-1 mentoring to help each young entrepreneur successfully bring their business idea to market

• Identified 'Rockstar' candidates, and facilitated events on-campus to highlight opportunities at Mosaic XM
• Networked with the Career Centers and student leaders to develop Mosaic’s presence on campus, exceeding candidate referral objectives by 75%

• Provided customers with a unique and interactive marketing experience for numerous clients including AB InBev, CocaCola, Diageo, Hewlett Packard and Rogers
• Highest consumer sales to sample rate, 28%, on the 2008/09 Stella Artois Légère LCBO Sampling Program

• Planned and implemented a successful online to offline execution for Budweiser, where consumers in 7 cities were prompted on Facebook to take action offline in real time
• Worked in tandem with a creative agency to develop a social media strategy for Budweiser Canada on Facebook, which saw a 31% increase in consumer engagement

• Coordinated the Summer Company Program, a government program which promotes youth entrepreneurship and provides business mentorship
• Provided business planning consultation to 92 youth entrepreneurs and mentored 12 participants through the start-up of their business
• Introduced the 1st Annual JVS Elevator Pitch Competition to highlight youth entrepreneurship to the Jane-Finch community

Toronto, Ontario, Canada

• Identified the Canadian bar supply market as underserved and developed a business plan to target it
• Started-up, marketed and operated a bartending and bar supplies business that has served over 100 clients in all 10 provinces of Canada* Canadian Bar Store was purchased in a strategic takeover in May 2010

• Coordinated the day-to-day activity for over 200 youth campers
• Managed 4 camp instructors to ensure campers were provided with a safe and fun environment to enjoy their summers
• Over 50% of campers became repeat customers of Ice Sports programs

• Instructed over 300 youth and adult hockey players over the course of 150 private and group lessons
• Constructed detailed curriculum and lesson plans customized to the group or individual I was instructing
• Over 40% of group lesson participants registered for additional Ice Sports Programs