Kara Clarke Email & Phone Number

Boston, Ma, Us

At AGFA HealthCare, a global leader in enterprise imaging solutions, I lead marketing and communications for the North American business unit, focusing on driving brand growth and revenue. Key achievements include:· Lead the development and execution of comprehensive marketing strategies, including digital marketing, branding, public relations, and advertising, to drive revenue and brand growth.· Revamp marketing strategy, increasing marketing qualified leads by 26%.· Utilize analytics to optimize campaign performance, enhancing results and ROI.· Enhance sales enablement with impactful collateral, resulting in an 85% direct impact in top funnel opportunities.· Lead digital marketing initiatives and social media strategy, boosting traffic and engagement.· Orchestrate creative marketing events, elevating brand presence and market visibility.· Present marketing insights to executives, ensuring strategic alignment with business goals.· Manage budgets and vendor negotiations to maximize financial efficiency.

Mass General Brigham is one of the largest healthcare networks in Massachusetts and Southern New Hampshire with 10 hospital locations offering emergency, urgent, routine, and elective services. Onboarded to drive patient and brand loyalty among the system.· Collaborated with key internal partners to understand business goals and priorities, developed plansand delivered results based on data driven insights.· Conducted strategic analyses and developed marketing plans to help grow volume and increase patient affinity and loyalty.· Developed engaging creative solutions and content that drive incremental revenue and enhances loyalty and builds the brand.

· Created, presented and implemented the marketing and branding strategy for optimal revenue growth for software company in the healthcare field.· Developed the user experience (UX) strategy for optimal user performance on digital products, including optimizing the website for user engagement and lead conversion.· Responsible for brand awareness, lead generation activities and sales enablement tools.

Boston, Ma

· Project manager and UX lead for website design, writing, testing, and go live, which increased traffic 15% for software client· Achieved a 7% year over year client growth through a of strategic execution of SEO best practices, Google PPC, email marketing, and blogging· Worked cross-functionally and lead with core team designers, writers, social media team, digital advertising team, and PR companies to ensure consistent and on-brand messaging across all channels and created operational efficiencies.· Synthesized data from multiple sources to create and execute marketing campaigns via digital channels with consistent 3%+ click-through rate· Reinforced campaigns with leading edge analytics and reporting to demonstrate activity value

Concord, Ma

· Directed and implemented the digital roadmap, including social channels, to compliment the overall marketing strategy to patients and HCP.· Project manager for web strategies, design, and user experience (UX) · Developed and executed the marketing and branding strategy for a multi-site healthcare facility which drove increases in awareness, engagement, and patient volume · Creation of paid digital marketing campaigns which outperformed KPIs· Launched new products which exceeded budgeted revenue and volume· Lead and managed a team of employees, freelancers, and vendors to execute long-term projects and day-to-day work across all channels; social media, digital, video, print, direct mail, radio, and TV· Coordinated with the executive staff and public relations team to ensure consistent brand message

· Managed, coordinated, and promoted profitable lead generation programs from inception to completion; including direct mail, email, and telemarketing campaigns; analyzed and reported results to senior sales team and marketing management· Developed sales enablement tools and coordinated with sales management to ensure alignment of sales and marketing goals· Led trade show strategy, logistics, and funneled leads to sales department· Business lead for website redesign; responsible for website content· Managed external vendor relationships· Q2, 2005 - Employee of the Quarter

Ba, Environmental Economics

Activities and Societies: Dean's List, Captain of Varsity Tennis Team, MVP Squash team, MVP Tennis team

Ms, Sports Management & Marketing

User Experience (Ux)

User Experience Certification completed, July 2021 350+ hours of hands-on course material, with 1:1 expert mentor oversight.