Kara Clarke

Kara Clarke Email and Phone Number

Healthcare Marketing Leader | Transforming Business Goals into High-Impact Market Strategies | Brand Builder @ AGFA HealthCare
mortsel, flanders, belgium
Kara Clarke's Location
Greater Boston, United States
Kara Clarke's Contact Details

Kara Clarke work email

Kara Clarke personal email

About Kara Clarke

As a seasoned healthcare marketing leader with over 20 years of experience in both B2B and B2C environments, I specialize in crafting and executing innovative digital, social, and integrated campaigns that drive pipeline growth. My approach combines a strategic mindset with a deep understanding of analytics, technology, and market trends to create impactful marketing solutions.I excel in collaborating with stakeholders to align user needs with business objectives, ensuring that every campaign not only meets but exceeds expectations. My expertise spans demand generation, brand building, and digital campaign development. I am adept at managing multiple projects simultaneously, leveraging data and insights to inform strategic decisions and drive measurable results.With a proven track record of success, I am passionate about blending analytical rigor with creative thinking to deliver outstanding marketing initiatives that enhance brand presence and achieve business goals.Specialties: Omni-channel marketing strategy & execution, website design and build project management, growth leader, UX Design, research methods, personas, usesr flows, project management, digital and marketing communication strategies - digital, print, direct marketing, email marketing, promotional marketing, social media, eventsHealthcare industry expert

Kara Clarke's Current Company Details
AGFA HealthCare

Agfa Healthcare

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Healthcare Marketing Leader | Transforming Business Goals into High-Impact Market Strategies | Brand Builder
mortsel, flanders, belgium
Employees:
3152
Kara Clarke Work Experience Details
  • Agfa Healthcare
    Director Of Marketing Communications, North America
    Agfa Healthcare Aug 2022 - Present
    At AGFA HealthCare, a global leader in enterprise imaging solutions, I lead marketing and communications for the North American business unit, focusing on driving brand growth and revenue. Key achievements include:· Lead the development and execution of comprehensive marketing strategies, including digital marketing, branding, public relations, and advertising, to drive revenue and brand growth.· Revamp marketing strategy, increasing marketing qualified leads by 26%.· Utilize analytics to optimize campaign performance, enhancing results and ROI.· Enhance sales enablement with impactful collateral, resulting in an 85% direct impact in top funnel opportunities.· Lead digital marketing initiatives and social media strategy, boosting traffic and engagement.· Orchestrate creative marketing events, elevating brand presence and market visibility.· Present marketing insights to executives, ensuring strategic alignment with business goals.· Manage budgets and vendor negotiations to maximize financial efficiency.
  • Mass General Brigham
    Sr. Marketing Manager
    Mass General Brigham Jan 2022 - Aug 2022
    Mass General Brigham is one of the largest healthcare networks in Massachusetts and Southern New Hampshire with 10 hospital locations offering emergency, urgent, routine, and elective services. Onboarded to drive patient and brand loyalty among the system.· Collaborated with key internal partners to understand business goals and priorities, developed plansand delivered results based on data driven insights.· Conducted strategic analyses and developed marketing plans to help grow volume and increase patient affinity and loyalty.· Developed engaging creative solutions and content that drive incremental revenue and enhances loyalty and builds the brand.
  • Interbit Data, Inc.
    Marketing Lead
    Interbit Data, Inc. Mar 2021 - Dec 2021
    · Created, presented and implemented the marketing and branding strategy for optimal revenue growth for software company in the healthcare field.· Developed the user experience (UX) strategy for optimal user performance on digital products, including optimizing the website for user engagement and lead conversion.· Responsible for brand awareness, lead generation activities and sales enablement tools.
  • Sales Renewal Corporation
    Senior Marketing Manager
    Sales Renewal Corporation Oct 2018 - Mar 2020
    Boston, Ma
    · Project manager and UX lead for website design, writing, testing, and go live, which increased traffic 15% for software client· Achieved a 7% year over year client growth through a of strategic execution of SEO best practices, Google PPC, email marketing, and blogging· Worked cross-functionally and lead with core team designers, writers, social media team, digital advertising team, and PR companies to ensure consistent and on-brand messaging across all channels and created operational efficiencies.· Synthesized data from multiple sources to create and execute marketing campaigns via digital channels with consistent 3%+ click-through rate· Reinforced campaigns with leading edge analytics and reporting to demonstrate activity value
  • Emerson Hospital
    Marketing Manager
    Emerson Hospital Jan 2006 - Jul 2018
    Concord, Ma
    · Directed and implemented the digital roadmap, including social channels, to compliment the overall marketing strategy to patients and HCP.· Project manager for web strategies, design, and user experience (UX) · Developed and executed the marketing and branding strategy for a multi-site healthcare facility which drove increases in awareness, engagement, and patient volume · Creation of paid digital marketing campaigns which outperformed KPIs· Launched new products which exceeded budgeted revenue and volume· Lead and managed a team of employees, freelancers, and vendors to execute long-term projects and day-to-day work across all channels; social media, digital, video, print, direct mail, radio, and TV· Coordinated with the executive staff and public relations team to ensure consistent brand message
  • Iron Mountain
    Marketing Specialist
    Iron Mountain 2004 - 2006
    · Managed, coordinated, and promoted profitable lead generation programs from inception to completion; including direct mail, email, and telemarketing campaigns; analyzed and reported results to senior sales team and marketing management· Developed sales enablement tools and coordinated with sales management to ensure alignment of sales and marketing goals· Led trade show strategy, logistics, and funneled leads to sales department· Business lead for website redesign; responsible for website content· Managed external vendor relationships· Q2, 2005 - Employee of the Quarter

Kara Clarke Skills

Integrated Marketing Email Marketing Marketing Communications Direct Marketing Marketing Advertising Leadership Lead Generation Direct Mail Project Management Digital Media Crm Marketing Strategy Digital Marketing Social Media Market Research Social Media Marketing Facebook Event Management Social Networking Web Design Account Management Interactive Marketing Online Advertising Online Marketing Brand Awareness Media Planning Strategy Project Management Thru Asana Google Docs Budget Management Team Leadership Marketing Management Cross Functional Team Leadership Digital Marketing Experience Marketing Analytics

Kara Clarke Education Details

Frequently Asked Questions about Kara Clarke

What company does Kara Clarke work for?

Kara Clarke works for Agfa Healthcare

What is Kara Clarke's role at the current company?

Kara Clarke's current role is Healthcare Marketing Leader | Transforming Business Goals into High-Impact Market Strategies | Brand Builder.

What is Kara Clarke's email address?

Kara Clarke's email address is ka****@****gfa.com

What schools did Kara Clarke attend?

Kara Clarke attended Franklin & Marshall College, Florida State University, Springboard.

What skills is Kara Clarke known for?

Kara Clarke has skills like Integrated Marketing, Email Marketing, Marketing Communications, Direct Marketing, Marketing, Advertising, Leadership, Lead Generation, Direct Mail, Project Management, Digital Media, Crm.

Who are Kara Clarke's colleagues?

Kara Clarke's colleagues are John Allen, Mike Neset, Constant Walraven, Grace Gao, Dane Ryan Littleton, Tarik Reda, Rama Nathan.

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