Claude Steele Email & Phone Number

Karlsruhe Area, Germany

• Develop and own Customer Base Management srategy to maximize customer lifetime value and identify commercial opportunities
• Achieve churn targets
• Manage customer upgrades to meet budgeted targets
• Account for the development and execution of innovative, customer focused loyalty and revenue protection initiatives, and regular results reporting vs forecast
• Drive revenue stimulation campaigns
• Manage strategic evolution of the customer lifecycle management process

Manage 4 direct and 2 dotted line reports. Reporting to the CRM DirectorResponsible of Customer Base (Pay as You Go & Post pay) development and proactive retention strategy and executionSet Post-pay Customer Monthly Campaign Management Plan based on 3 streams ( development, health checks/ retention, cross sell/ acquisition ) structured entirely within.

Managed six direct reports. Reported to the CRM Deputy DirectorResponsible of Post-pay consumer life cycle management for the development, retention and prevention of deactivationsSet retention strategy, commission schemes and subsidies based on corporate targets and market trendsRe engineered deactivation process resulting in improved contact (+5PP) and.

One dotted line report. Reported to the CRM Consumer Deputy DirectorResponsible for the establishment and development of the High Value Customers Program (following targets of retention, arpu and deactivation rate)COSMOTE EUROBANK VISA Product manager,( responsible for annual budget preparation and implementation, communication plan and customer surveys).

Reporting to the Franchise Development Deputy Director Responsible for the programming and implementation of the Franchisee selection process (interviewing, preparing business plan for each candidate franchisee, introducing basic concepts of the Franchising contractual agreement)Budget Controller for the Franchise Network DivisionFranchise Network.

Phd Student, Communication And Media Studies

Major In Marketing, Advertising Pr, Communication & Media