》Part of the implementation team at Mediabrands Content Studio- Identification of opportunities to create content projects that align with brand objectives, ensuring strategic relevance and impact.- Management of project schedules and budgets for high-profile clients ensuring cost-effective execution and timely delivery of deliverables.- Monitorization of project execution, including program shootings, telepromotions, on-site events, and influencer partnerships, ensuring… Show more 》Part of the implementation team at Mediabrands Content Studio- Identification of opportunities to create content projects that align with brand objectives, ensuring strategic relevance and impact.- Management of project schedules and budgets for high-profile clients ensuring cost-effective execution and timely delivery of deliverables.- Monitorization of project execution, including program shootings, telepromotions, on-site events, and influencer partnerships, ensuring smooth coordination and high-quality output.- Development and implementation of performance metrics for content campaigns, utilizing qualitative and quantitative analysis to assess effectiveness and drive continuous improvement.- Leverage of paid media insights to optimize content strategies and maximize campaign performance, leading to measurable increases in brand visibility and audience engagement.- Collaboration with product & strategy teams to define communication strategies based on campaign performance and media analysis. Show less

- Managed 360º communication strategies for key clients, including influencer marketing, press relations, and event management, driving brand awareness and consumer engagement.- Led and supervised the social media team, ensuring the development and execution of content strategies aligned with client objectives, managing content calendars, and optimizing performance across platforms.- Handled press relations, writing press releases, managing media interviews, to ensure positive… Show more - Managed 360º communication strategies for key clients, including influencer marketing, press relations, and event management, driving brand awareness and consumer engagement.- Led and supervised the social media team, ensuring the development and execution of content strategies aligned with client objectives, managing content calendars, and optimizing performance across platforms.- Handled press relations, writing press releases, managing media interviews, to ensure positive brand representation across digital and traditional channels, and producing monthly clipping reports.- Developed and implemented communication and marketing plans, identifying branded content and product placement opportunities across digital, TV, press, and radio.- Led event management, overseeing end-to-end execution from ideation and budgeting to monitoring the action and reporting results, ensuring alignment with client goals and brand messaging.- Provided post-campaign analysis, measuring the success of campaigns using KPIs and detailed reports, helping to refine strategies and improve future initiatives. Show less

- Developed strategic content plans to align with overall marketing objectives, fostering growth and increasing audience engagement across multiple social media platforms.- Created and managed digital content for social media, ensuring consistency with brand tone and messaging.- Handled publication management and scheduling using platforms like Swonkie and Meta Business Manager to optimize reach and engagement.- Managed community engagement, responding to customer… Show more - Developed strategic content plans to align with overall marketing objectives, fostering growth and increasing audience engagement across multiple social media platforms.- Created and managed digital content for social media, ensuring consistency with brand tone and messaging.- Handled publication management and scheduling using platforms like Swonkie and Meta Business Manager to optimize reach and engagement.- Managed community engagement, responding to customer inquiries and fostering relationships with the online community to maintain positive brand sentiment.- Leveraged paid media insights to drive profile growth and performance, using tools such as Meta Business Manager to monitor and adjust paid campaigns for maximum effectiveness.- Analyzed KPIs and metrics, preparing monthly reports to track campaign success and adjust strategies as needed.- Produced and analyzed monthly newsletters, using Mailchimp and Epages, improving engagement rates and customer retention.- Monitored and updated websites using Epages, ensuring timely and relevant content delivery. Show less

Trabalho Temporário Ocasional de Ativação em loja para marcas como: - Vale da Rosa- Sonasol- HP

Apoio administrativo no gabinete de Mestrados Executivos da CLSBE.