Claudia Mcdavid Email & Phone Number

Atlanta, Georgia

Manager of a 36,000+ membership program. Responsibilities include client acquisition, retention and upgrade, benefits fulfillment, direct mail, telemarketing, promotional materials, and event management.Exceeded income goals from 2012 - 2015, 2016, 2017Increased membership from 19,000 to 36,000+ householdsIncreased Two Year membership program by 117%Designs new programs to increase membership acquisition and retentionProvides excellent and personalized customer service to membersManages 3 - 5 annual direct mail campaigns and 3 annual upgrade campaigns in partnership with Daniller & CompanyCreated and coordinates unique and effective year-round telemarketing campaign in partnership with LeMaster Marketing GroupOversees planning of numerous annual member events, including promotion through email and webManages the Membership team and works closely with interdepartmental colleagues

Atlanta, Georgia

Managed the Annual Programs team within the High Museum Membership Department, including supervision of the Circles Program Officer and the Annual Programs Officer; oversight of all program decisions, donor relations, and budget.Responsible for $2M in membership income annually through the Circles of the High membership level ($1750 - $9,999), Patron membership level ($300 - $1000), as well as the High’s volunteer and social group, Art Partners.Stewarded and increased the Museum's Patron through Circle Members- over 1000 members by designing overall strategic programs for retention, upgrade, and acquisition.Created an overall program to identify, cultivate, and solicit individuals for upper level membership including exciting new "Cocktails & Art" prospect events. Created and managed a membership prospect team composed of Board members.Stewarded the inaugural program for young donors of the High Museum, Circles Salon ($1,000 level), and worked closely with the Circles Salon Chair to develop strategies and monthly programming.Contracted vendors to design and implement direct mail and telemarketing campaigns and all renewal and acknowledgment materials.Oversaw planning of Patron, Circles and Art Partners events and fulfillment of all benefits.Coordinated quarterly in-house lapsed campaign with personal notes and phone solicitation. Directed Art Partners, the Museum's volunteer and social organization (3,000 members) and Young Patrons (500 members) and implemented improvements to the Art Partners and Young Patrons programs, in order to align with the Museum’s overall mission.Managed all aspects of unique fundraiser, "High Arts Day", by directing a 39 member volunteer committee over a 10 month planning period, including oversight of promotion, theme development, sponsorship, and logistics.

Atlanta, Georgia

Directed all aspects of volunteer organization, Art Partners, including management of Executive Board and Marketing, Programs, Special Events, Young Patron, and fundraising committees.Planned and executed an average of 52 Art Partners unique programs per year, servicing over 2000 participants, through the management of volunteers and creative promotional efforts.Coordinated annual fundraisers, including "High Arts Day", "Vive le Polo", "Artful Garden Tour" and "The Big Finish", for a total of over 17 fundraisers.Obtained sponsorships to support Art Partners initiatives, including Nalley Automotive Group, Georgia Power, Mercedes-Benz of Buckhead, Aston Martin USA, KPMG, Saks Fifth Avenue, Bloomingdale's, Atlanta Homes & Lifestyles Magazine, The Atlantan, Flavors Magazine and Jezebel Magazine.Created membership acquisition special events, such as the art and fashion marketplace, "Catwalk Meets Canvas", with an attendance of 800+.Managed budget for Art Partners, ensuring annual net contribution of $100,000 and directed use of supplemental income through a restricted funds account.

Atlanta, Georgia

Generated department record revenue of $4.7 million as an integral part of the Membership team.Supported the Circles Development Officer to achieve a 47% growth in The Circles of the High ($1750 - $5,000 membership levels).Coordinated the personalized renewal and acknowledgement process for Patron through Circle Benefactor members of the High.Served as direct concierge service contact for Patron members.Planned events for Patron members, ranging from exhibition previews to intimate curator tours.

Atlanta, Georgia

Developed new tactics for niche marketing to audiences such as teachers, students, and artists.Fostered interdepartmental cooperation and co-marketing/cross marketing efforts with Education and Development departments.Created the Educator Membership program and achieved a 250% growth in Educator Memberships through direct mail and email campaigns.Initiated and coordinated the High's participation in regional art festivals.

Atlanta, Georgia

Managed daily operations of the Membership Department for a staff of five.Created customer service manual and trained membership staff.Participated in the annual budget planning process and monitored income and expenses.Coordinated the renewal process and ensured benefits fulfillment for 22,000 members.