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Results-oriented professional with expertise in inventory and revenue management seeking a challenging role in a dynamic organization. Dedicated to optimizing operational efficiency, maximizing revenue, and driving profitability through effective inventory control and strategic pricing strategies.
Holiday Inn Club Vacations
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Sr. Director Of Revenue Strategy & Inventory AnalysisHoliday Inn Club Vacations Dec 2021 - PresentOrlando, Florida, United States• Leaded and successfully merged the Inventory team with the Revenue Team to yield higher RevPAR and drive efficiencies.• Oversee a budget of over $· 90M in Room Revenue.• Support and lead the efforts on Opening New Resort(s) and Branding new acquisition.• Manage multiples teams to drive synergy and positive results.• Developed pricing strategies resulting in double-digit revenue growth year over year.• Implemented inventory management systems resulting in increased efficiency and reduced costs.• Led cross-functional teams to optimize revenue streams across multiple platforms and regions. -
Director Of Revenue ManagementHoliday Inn Club Vacations Apr 2019 - Dec 2021Orlando, Florida Area• Accomplished to created an in-house Revenue Management team while overseeing the the Rental Reservation Team.• Analyzed data to optimize inventory levels and pricing strategies for revenue maximization for 25 resorts in multiplies destination with $62M in Gross Room Revenue.• Led team in forecasting demand and managing inventory to meet EBITA.• Implemented systems to track inventory movement and identify opportunities for cost savings.• Collaborated cross-functionally to drive profitability through inventory and revenue management strategies. -
Senior Revenue ManagerHoliday Inn Club Vacations Nov 2017 - Apr 2019Orlando, Florida Area• Oversaw the strategy to maximized the mix of business and managing distribution strategies on all channels to increase revenue and drive market share for a portfolio of 13 resorts in multiples destinations with $26M in Gross Room Revenue.• Directed and developed the team till growth in the revenue and inventory areas.• Led cross-functional teams to optimize pricing structures and maximize revenue opportunities.• Analyzed market trends and competitor insights to develop pricing strategies.• Implemented dynamic pricing strategies resulting in 10% revenue increase in first quarter. -
Director Of Revenue ManagementPerformance Hospitality Apr 2016 - Nov 2017RemotelyDirector of Revenue for B on Canal, in New Orleans $6M in Gross Room Revenue. Manage relationships with the Online Travel Agents (OTA) , to ensure proper positioning and revenue opportunities.• Responsible for the hotel transition from Hotel 504 to B on Canal with all accounts and internal systems.• Execute sales strategies to drive top-line revenue by working with the General Managers and Sales Manager to meet revenue goals and budget - achieved a YOY increase of $391k in transient, wholesale, Group and OTA Gross Room Revenue.• Managed revenue strategy and pricing for hotels resulting in increased profitability.• Led teams in forecasting and analyzing data to maximize revenue opportunities.• Collaborated with sales and marketing teams to optimize revenue generation across all channels. -
National Online Sales Distribution ManagerStarwood Vacation Ownership Jul 2015 - Apr 2016Orlando, Florida AreaSupport a portfolio of fourteen properties across multiple regions to drive revenue goals through online partnershipsAchieved revenue growth through Expedia of 63.3% for the Sheraton Vistana Resort and 34.9% at the Sheraton Vistana Village by implementing revenue related strategiesAchieved revenue growth by 12% through Booking.com by implementing an international market strategy to drive gross room revenueSolicit new and existing accounts to meet/exceed revenue goals through OTA relationships including Expedia, Booking.com, Agoda, Bookit.com Manage relationships with OTA partners including Expedia and Booking.com to ensure proper positioning and review opportunities Participate in weekly revenue meetings to review opportunities to implement revenue related strategies through OTA partners for short and long term growth -
Revenue ManagerStarwood Vacation Ownership Dec 2010 - Jul 2015Orlando, Florida AreaPortfolio Revenue Manager for the Sheraton Vistana Villages ($28M), Sheraton Vistana Resort ($23M) in Gross Room RevenueAnalyzed market statistics to provide pricing strategies, analytics and forecasting to increase hotel market share and maximize hotelrevenue - exceeded portfolios budget in 2015 by $4MAnalyzed comp set pricing, demand generators, and market conditions to properly position retail price pointsOptimized Gross Room Revenue by analyzing current market trends and future demand forecasts based on historical data - grewportfolios Average Dollar Rate (ADR) by $7 and driving $55M in Gross Room RevenueExecuted selling strategies to drive top-line revenue by working with the General Managers, Director of Finance and Director of Sales tomeet revenue goals and budget - achieved $55M in transient, wholesale, OTA and group Gross Room RevenueResponsible for the training and development of revenue management coordinators -
Revenue CoordinatorStarwood Vacation Ownership Jul 2007 - Dec 2010Orlando, Florida AreaSupported a portfolio of five hotels across multiple regions while maintaining property management systems and distribution channels including Starwood Hotels, Expedia, Booking.com and the GDSAssisted Regional Revenue Manager with tracking of daily revenue and pick-up reportsGenerated transient pace reports and variance pick-up reports to assist Revenue Manager in evaluating trends and mix of business
Claudia Santos Skills
Claudia Santos Education Details
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Legal Assistant/Paralegal -
Starwood Hotels And Resorts Revenue Management Academy Training
Frequently Asked Questions about Claudia Santos
What company does Claudia Santos work for?
Claudia Santos works for Holiday Inn Club Vacations
What is Claudia Santos's role at the current company?
Claudia Santos's current role is Sr Director Of Revenue Strategy and Inventory Analysis at Holiday Inn Club Vacations.
What is Claudia Santos's email address?
Claudia Santos's email address is cl****@****dvo.com
What is Claudia Santos's direct phone number?
Claudia Santos's direct phone number is +140781*****
What schools did Claudia Santos attend?
Claudia Santos attended Gibbs College, Starwood Hotels And Resorts Revenue Management Academy Training.
What skills is Claudia Santos known for?
Claudia Santos has skills like Revenue Analysis, Yield Management, Hotel Management, Hotels, Hospitality Industry, Hospitality Management, Resorts, Tourism, Hospitality, Property Management Systems, Management, Customer Service.
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