• Creating and executing cross-platform brand campaigns and strategies to build an ever-growing social media presence across 11 brand accounts using Facebook, Twitter, LinkedIn and Instagram.• Tracking content performance using Facebook Business Manager, Sprout Social and Twitter Insights.• Adapting quickly to ensure a strong digital presence was developed and maintained pre, during and post pandemic. • Managing a team of two Social Media Executives with little to no experience to now having full control over various social media accounts.• Increasing the following for Spitalfields Market by 125% in the space of 12 months.• Utilising my people skills to organize coordinate client partnerships and brand collaborations.

• Developed cross-channel social media campaigns to tap into and engage with key audiences on Twitter, Facebook, Pinterest, Instagram and LinkedIn.• Content creation for a number of luxury beauty and skincare brands.• Tracked content performance using Later, Hootsuite and Buffer.• Created and maintained relationships with key media contacts, including influencers and press.• Lead social media workshops, sharing tips and guidance on what social media is, why it is important and how it works for you and your business.• Managed interns and work experience students.

- Researching and compiling content for upcoming articles, reporting to the Beauty Director and assisting the Beauty Editors with features.- Accepting all the Pr samples/mailing/gifts and organising the beauty cupboard.- Use of Fashion Monitor/Diary Directory computer system - Attending press appointments and events- Connecting with other PR's and journalists

My role at Nouveau included managing our social media platforms for both business and consumers, writing press releases, engaging and building relationships with influencers, bloggers and journalists with the aim of increasing our brand reach and building brand equity, as well as writing engaging content for both the blog and the website.

Guest blogger for Blog Preston- a hub of news, views and information about my hometown of Preston.The aims of Blog Preston are:To report and create online content about the city of PrestonTo work with other community organisationsTo establish a Blog Preston community fund which can help fund community events or projects across the city

I have a keen interest in all aspects of social media and use the majority of platforms on a daily basis, for personal and business use. This includes Twitter, Instagram, Pinterest, LinkedIn, Snapchat and Facebook. I am always striving to learn more about the industry and improve my knowledge of all aspects of digital marketing and copywriting.I am currently working as part of the digital marketing team to help manage various clients, some of which require total social profile management. This includes:- Writing and posting social content across social platforms- Engaging with the target audience and various influencers- Blogger outreach- Keeping up with digital trends - Creating innovative ideas in order to create an online ‘buzz’ for each client- Monitoring the success of each campaign- Writing copy for blog posts, infographics, articles, press releases and e-guides- Research, editing and proofreadingSocial tools I use on a weekly basis include Hootsuite, Audiense (formerly SocialBro), Buzzsumo, SumAll and Buffer.I am also Deputy Editor of the Fat Media internal magazine, the Lexicon. This involves gathering information from each department- big news, client wins, team accomplishments, and presenting them in an informative, entertaining way to the rest of the compant.