Claudia A. Baron Aoudal (She/Her) Email & Phone Number

Purchase, Ny, Us

Led the debit eCommerce enablement strategy and market execution to increase debit share, seize fast growing payment flows (eCommerce, cross-border, and digital payments) and foster product innovation, enabling online payments for 100M+ consumers and driving USD$150M+ in incremental revenue.• Designed digital first debit product to deliver best in class user experience and accelerate access to eCommerce for consumers Europe and Latin America• Partner with regions and markets to ensure ecosystem readiness and drive go to market activities ensuring flawless execution of 15+ product launches along with activation/usage strategies• Develop narratives and conduct partner implementation/UX workshops to deploy digital debit solution• Lead Gender inclusivity product efforts globally; devised approach, supported product launches and led issuer engagements achieving 70% of SME 25M 5-year goal in 2 years

Purchase, Ny, Us

Led development and deployment of Global Debit consumer strategy anchored on insights for key segments including Women, Millennials and Affluent, to inform the product management and development pipeline.• Led primary segmentation research in 16 markets to gain deeper understanding of consumer needs• Refreshed affluent product line strategy, revitalized consumer value proposition and branding approach• Developed solutions to enable digital first experiences across the end-to-end consumer journey (onboarding, usage), created new solutions for money management, social responsibility and P2P• Shared consumer insights expertise with Bank partners and FinTechs to drive value proposition innovation, published consumer segments and value proposition though leadership paper

Purchase, Ny, Us

Defined the next generation of consumer and commercial digital prepaid solutions in line with global trends and integrating emerging technologies while driving innovation deeply rooted in human insights.• Designed an alternative banking solution for Millennials/digital first consumers leveraging design thinking techniques; launched 5 customer programs in 18 months in 3 markets leveraging Mastercard Assemble, a scalable technology platform delivering money management solutions to partners• Created product concepts using consumer-centric design principles including ideation, personas, journey mapping, rapid prototyping, and consumer co-creation/validation to capitalize on USD$100B+ revenue opportunity for micro-business/Gig Economy, and on USD$400B+ revenue opportunity for underserved• Led Mastercard’s first Global Underserved Consumer Segmentation to define and size segments, identify needs/pain points, inform personas and product opportunities to develop anchor our financial inclusion strategy to reach 500M new consumers in 5 years

New York, Ny, Us

Developed product line strategy identifying gaps and opportunities to drive growth, innovation and differentiation. • Devised central solution for entry lending products, including ideation, value proposition, consumer experience, marketing, and omni-channel approach to profitably attract the young pre-affluent segment; launched solution in Australia, Canada, and Italy as first all-digital product in International Card Services• Defined centralized value proposition and positioning for Platinum credit card product. Launched solution in Mexico and Argentina driving 35%+ in incremental acquisition and 12%+ in incremental spend• Developed and launched new benefits for Platinum and Centurion Charge cardmembers in 15 markets strengthening rational value driving an increase of 15%+ in Net Promoter Scores globallyManaged and developed a team of 3 direct reports, resulting in two direct report’s promotion to Director.

New York, Ny, Us

Responsible for the Hilton HHonors Credit Card portfolio including end-to-end product life cycle: product line strategy, product development, positioning, early engagement, loyalty marketing, retention, customer servicing, P&L management as well as overall partner relationship to drive profitability and growth.• Drove 15%+ annual portfolio growth based on a data-driven product management strategy including benefit optimization, customer lifecycle marketing and retention/engagement efforts• Launched new Hilton Surpass premium product and refreshed the Hilton Base Card further penetrating the premium segments while allowing for greater cost efficiencies. Hilton Surpass exceeded expectations driving 30%+ spend growth and holding the second highest Net Promoter Score in US Consumer Cards• Developed a differentiated portfolio positioning & branding strategy including a new creative platform, image library, below-the-line marketing guidelines, message hierarchy and plastic designManaged and developed a team of 3 direct reports, resulting in one direct report’s promotion to Director.

New York, Ny, Us

Led team focused on launching new prepaid reloadable products, capabilities and distribution channels (online, retail, partnerships). Responsibilities included market opportunity assessments, value proposition and customer experience development, market research, cost-benefit analysis, legal, compliance & risk considerations, positioning & communication strategy and retail packaging design. Managed and developed a team of 3 direct reports.

New York, Ny, Us

Part of task force spearheading product line strategy for the Delta SkyMiles Portfolio to ensure products had minimal target and value proposition conflicts, regained competitive advantage and identified opportunities for growth. Led development and execution of new Delta product, driving value proposition development and validation, market research, cost-benefit analysis, technology implementation, plastic design, positioning and communications strategy.

New York, Ny, Us

Supported SVP of new rewards loyalty coalition start-up initiative including financial modeling and negotiations with strategic, non-strategic and technology partners as well as determination of optimal corporate structure. Worked on business and implementation strategies of the new venture including consumer value proposition, enrolment, spend, pricing, rewards mix and business model.

Master Of Business Administration (Mba), Finance And Entrepreneurial Management

Ba, Finance And International Relations