Cláudia Fernandes Email & Phone Number

São Paulo, Brasil

Osasco, São Paulo, Brazil

• During two multinational incorporation processes, I played a role in structuring and managing high-performance marketing teams, reviewing corporate strategies, and managing the portfolio, which contained a.
• Development of Marketing Strategies and Product Launches: Increased brand awareness and sales growth.
• Team Management: Leadership of analysts and coordinators, providing direction, training, and regular performance evaluation to maximize team performance and effectiveness.
• Analysis and monitoring of Data and Campaign Metrics: Development of a proprietary methodology, considering market trends.
• I directed the planning and actively participated in events and trade shows, managed Partnerships and relationships, bringing successful collaborations and co-marketing opportunities.
• Digital Strategies: SEO, paid advertising, social media, and influencer marketing, which increased website traffic and social media presence.

Jundiaí, São Paulo, Brazil

• Multichannel Strategies: Increased revenue by reaching a broader and more diverse customer base.
• I managed the marketing team, where I applied the High Performance methodology focused on skill development and setting clear goals. This resulted in a 34% increase in team productivity during my tenure at the company.
• Leadership in the development of online and offline content, including blogs, social media, augmented reality, email marketing, and merchandising materials.
• I established successful strategic partnerships through negotiation and relationships with influencers and complementary companies.
• Data Analysis and ROI: I used advanced data analyses to evaluate campaign performance and ensured a positive ROI on all marketing initiatives.

Cotia, São Paulo, Brazil

• I developed, led, and executed strategic marketing plans aligned with business objectives, ensuring sustainable growth and competitive advantage.
• I led the development and implementation of branding strategies that resulted in a significant increase in brand awareness, value proposition, and customer loyalty.
• I drove the creation of innovative and effective marketing campaigns, increasing brand visibility and boosting sales by 40% over the past three years.
• I successfully coordinated corporate events and trade shows, strengthening relationships with clients and strategic partners.
• I established marketing guidelines and quality standards that served as a reference for the entire team, ensuring communication consistent with the brand.
• I promoted the growth of the marketing and sales team through training, mentoring, and skill development, resulting in greater efficiency and engagement.

Cotia, São Paulo, Brazil

• I developed and implemented effective operational procedures, optimizing efficiency and the quality of the customer experience.
• I led the training and development of the team, empowering them to deliver high-quality service.
• Responsible for managing key performance indicators, including the Net Promoter Score (NPS) and GRI (Global Reporting Initiative) Sustainability Indicators, ensuring a fact-driven approach to continuous improvements.
• I managed the monitoring of customer satisfaction indicators and effectively handled complaint resolution, turning challenges into opportunities for improvement.
• I was elected as the Senior Management representative in quality and environmental management systems, with the goal of promoting sustainable practices and a culture of quality throughout the organization.
• I collaborated with the sales team to ensure effective communication that reinforced the brand image and promoted customer satisfaction.

Cotia, São Paulo, Brasil

Responsável pela elaboração de procedimentos, treinamento e desenvolvimento de pessoas. Gestão de indicadores de satisfação e reclamações. Caso de Sucesso: Implantação de Pesquisa de Satisfação. Objetivo e resultados: Entender como superar a expectativa do cliente, descobrir os diferenciais da marca e identificar os clientes promotores.

Cotia, São Paulo, Brazil

Team operations, responsible for customer service, order processing, and sales forecasting in the Protheus ERP. Exceeding the area expectations and invited to assume a leadership position.

Master Of Business Administration - Mba, Business Intelligence

Formação Em Coaching, Com Base Ontológica E Neurobiológica

Pós-Graduação Lato Sensu - Especialização, Psicologia, Sociologia E Antropologia

O curso de Pós-Graduação Lato Sensu em Sociopsicologia propicia uma visão crítica sobre a relação do homem contemporâneo com a cultura e a.

Bacharelado, Business, Management, Marketing, And Related Support Services

Especialização Em Docência Para O Ensino Superior, Andragogia