Claudia Inkel Email & Phone Number

Canada

Montréal, Québec, Canada

Leading sales for all all brands at In-Sport distribution: Allbirds, Helinox, Exped, Eagle Creek, Nomadix, Astral, Chaco, Grayl, Dahlgren, We Norwegians, Inuikii, Mono Footwear, MPWERD, Dovetail Workwear.To develop and implement omnichannel sales strategies to meet revenue targets and enhance market presence in Canada with more than 14 brands. To build and lead a network of independent sales agents to support execution of wholesale and DTC brand strategy. To manage relationships with brand leadership team and key national retailers, negotiate vendor agreement and analyze market trends for growth opportunities. To collaborate closely with marketing, product managers, and operations, to ensure proper product assortment, adequate GTM process and use data analytics for performance tracking and decision-making. To collaborate cross-functionally to support revenue forecasting and manage customer and channel risk.

Montréal, Québec, Canada

To craft and execute a robust business strategy for Altitude-Sports and TheLastHunt.com’s success, while leading and inspiring a buying team of 12. Responsible to report on results and deliver profitability targets with a portfolio of over 200 brands. Responsible to develop merchandising strategies for 3 departments (footwear, kids and active lifestyle), analyze market trends and competitors to shape sourcing strategies, and set business goals. Maintained relationships with over 200 vendors and negotiated yearly agreements, train and develop a professional buying team.

Montréal, Québec, Canada

To profitably activate the Brand Strategies in the right doors with major accounts across the lifestyle channel in Canada. Main tasks include and are not limited to: Creating and maintaining strong long term sustainable partnerships, captured in concise and jointly built Strategic Account Plans; Ensuring the brand strategies are well activated at the point of sales; Collaborating with Trade Marketing to ensure first class Seasonal Account planning and execution; leading and collaborating with the brand team to deliver first class GTM process. Using data to report internally, proactively and reactively and bring creative solutions to challenges.

To elevate brand positioning in Canadian marketplace by quarterbacking sales, product and marketing efforts in bringing key brand stories to life through retail partners. To lead the charge to drive profitable sell through of our brand by guiding internal teams in delivering consumer right product, compelling marketing support & proactively managing business metrics within the Canadian territory for both adidas and the Reebok brand for the lifestyle/fashion channel.

Montreal

Secured the brand position in the market with major, key and independent accounts; Maintained close working relationships with the decision makers; Managed marketing budget and created marketing opportunities as well as business development opportunities.

Executed strategy, planning, selection and buying of all commodities related to the Women's division. Developed and sourced new products through precise execution of a well-conceived merchandise strategy and liaised with other departments to effectively communicate strategy.

Montreal

Identified opportunities to drive the business and achieve/surpass financial goals from top-line through gross margin level. Monitored the performance of sales, inventory, markdowns and profit by classification to develop and put in place financial plans. Worked closely with the planning, allocations, buying and cross-functional teams to own and manage the open-to-buy.

Montreal

Executed strategy, planning, selection and buying of all commodities related to the ladies division. Developed and sourced new products according to assortment plan. Monitored sales and margin through report analysis. Worked closely with planning department, general merchandisemanager and store operations to execute strategy.

Montreal

Assisted GMM through day-to-day tasks such as managing the assortment plan for hardlines, ensuring that budgeted sales and margins are achieved, supervising team of buyers ; all in line with the strategic objectives. Assisted for new retail store openings / movings. Analyzed reports, colligatedinformation and built presentations

Montreal

Montreal

Certification Retail Operations / Commerce De Detail, Retail Management / Commerce

Bachelor Of Business Administration (B.B.A.), Marketing/Marketing Management, General

Certificat, Business Administration, Management And Operations