Claudia Lanes Email & Phone Number

Louisville, Kentucky, United States

Lead product marketing to develop 360 go-to-market assets for multiple direct-to-consumer and government hardware and software product launches. Managed public relations agency development of go-to-market and executive press strategies to drive product awareness and brand lift. Oversaw the growth of brand social media channels and influencer and social shopping launches for product promotion and education. Assisted with digital advertising efforts and product positioning based on consumer and competitive research.

Boston, Massachusetts, United States

Lead product marketing to drive revenue with existing product families and develop pre-launch product assets. Developed a direct-to-consumer, eCommerce website and developed branding with existing product families. Managed public relations agency partner to lead product and executive communications strategies and asset development. Assisted with launching Amazon Store and advertising campaigns to build out additional revenue and advertising channels. Transitioned social media channels to promote products and focus on driving incremental revenue and community growth.

Remote

Bought print and digital advertisements and advertorials to promote existing products to consumers and the government. Updated company website to modernize the aesthetic and promote products through narrative storytelling. Launched company social media channels and supported investor relations through paid advertising. Developed a communications program to promote 3G Sunsetting to drive government revenue over 6 months. Assisted with public relations and investor relations communications activities such as editorial coverage, IR website, press releases.

Acquired followers via organic and paid user acquisition campaigns targeting optimal cohorts. Developed and deployed field marketing campaigns, resulting in the recruitment and training of 12 influencers. Drove downloads, acquired beta users, and increased community size, while connecting with real women. Built brand presence on social media channels. Managed a team of interns, freelance designers, and writers. Based strategic insights and results on an in-depth industry analysis and consumer insights and behavior to optimize performance.

Stratham, New Hampshire, United States

Coordinated across the brand marketing department, serving Marketing, PR, Email, and Visual Merchandising Managers & Directors. Leveraged influencer relationships to drive in-feed impressions and user engagements with only product seeding. Assisted in deploying strategy to drive revenue and impressions. Developed 360 degree reporting on the corporate social performance. Engaged with our audience, influencers, authenticators, Regional Teams(EMEA, Global, Canada, and Mexico), and external agencies.

Greater Boston

Advised three corporate clients as a private on 360-digital marketing strategy. Managing daily editorial calendars and content development. Using strategic insights based on A/B testing to develop initiatives with the goal of increasing community size and engagement. Developed corporate guidebooks for branding and marketing strategy, and translated them into pitch decks for clientele. Hired, onboarded and managed freelance designers, writers, and external agencies.

Amherst, Massachusetts

Assisted Ah-Ram Lee, Assistant Professor of Journalism, in assessing qualitative Twitter data regarding the social perception of artificial intelligence technology. Working with a team of research assistants, we developed a coding book to translate the data into quantitative insights.

Amherst, Massachusetts, United States

As Lead Cashier, I managed a team of 8 cashiers. Assisting in creating and enforcing company policies to optimize customer service.

As an apprentice, I worked with a children's wool clothing company to develop seasonal digital marketing campaigns. My responsibilities were focused around copywriting blog posts, informational emails with the goal of driving sales, and social media campaigns.