With over eight years of experience in digital marketing and growth, I lead the global membership team at adidas, the world's leading sports brand. My mission is to enhance the consumer experience and loyalty through innovative and personalized digital initiatives that drive acquisition, sales, and retention.I have successfully planned and executed global campaigns, such as the adidas Member Weeks, that generated 250M Euro sales and 5M new members in two weeks. I also collaborate with cross-functional and cross-regional teams to integrate membership into the brand calendar and create member-exclusive opportunities. As a former startup founder and corporate professional, I have a unique perspective and skill set that enable me to deliver impactful and scalable results.
Listed skills include Social Media, Marketing Strategy, E Commerce, Event Planning, and 8 others.