Claudia Weeder Email & Phone Number

London, United Kingdom

London, United Kingdom

Principal PM / Principal Delivery Lead, SCRUM Master, and Product Owner on a number of strategic, high profile, client-facing consulting engagements: - Delivered a strategic Big Data Roadmap and Capability Assessment for one of the most progressive banks in Austria. Engaged during the pre-sales phase to position our services offerings. Helped our sales team win the bid against stiff competition. Successfully delivered the Big Data Capability Assessment within time and budget and secured delivery of the follow on Data Lake Foundation and analytics use cases implemented on Azure HDInsights cloud platform. Full roadmap program in excess of 2M EURO - Delivered a Big Data Capability Assessment and subsequent follow on analytics engagement to migrate a forecasting model written in Open R to Microsoft R for a Danish shipping company. Total project in excess of 6.5M DKK - Delivery of a Big Data Capability Assessment followed by a Big Data Architecture Review for the largest UK Bank - Delivery of a Big Data Target Architecture for a Global Systemically Important Bank in Denmark - Delivery of a Future State Architecture for one of the largest UK grocery retailers - Supported the development of a Big Data Data Anonymisation strategy for one of the largest UK telco's

Interfaced with business owners and key stakeholder groups across Telefonica UK to identify, shape and imbed BI into key customer propositions. Responsible for ensuring the end deliverable satisfied the business needs for driving deeper customer insights, measuring product performance, executing campaign activity and enabling strategic decisioning.

Collaborated with the global IT teams in India and the US to deliver key customer insights for the development of an enterprise cube for the European Marketing team at Cisco. The e-cube provided a strategic account view of the installed customer base. Used SAS as the main BI tool for producing campaign target lists based on specific business rules. Performed data extraction (SQL query) and reporting from Teradata front-end and Business Objects, and exported data into Microsoft ACCESS and Excel pivot tables. Documented campaign rule extraction processes and developed data cleansing and de-duping rules. Trained Cisco account managers in the use of the Customer Intelligence dashboards.

Undertook various strategy consulting engagements for Virgin Unite, the charitable foundation of the Virgin group, including:▪ Collaborated on the business plan and strategy for an Indian charitable foundation▪ Led a strategy & planning workshop for a UK based education institution.

Managed a team of 11 technical consultants, ensuring consultants performed against revenue and realisation targets. Worked collaboratively with the consultancy leadership team in Professional Services to define and implement strategy, manage resourcing, input into departmental budgets and business plans.

Project managed the delivery of several BI initiatives in a matrix organization including: Delivery of a Demand Forecasting and Replenishment solution for a major grocery retailer. The implementation involved a blended team from SAS, the customer and a 3rd party. Implementation of SAS Web Analytics for a government department. This was a hosted solution involving a third party data centre. Used SAS BI front-end to report web site usage via a web browser. Project Managed the SAS9 migration for a large financial services firm. The project had a high risk profile due to a number of external dependencies. It was successfully delivered within time and budget due to pro-active risk management and stakeholder engagement.

Master Of Business Administration (M.B.A.)

Dissertation: The Link Between Corporate Reputation and Corporate Brand

Hnd Business Management, Business Administration And Management, General

Hnd Computer Science, Information Technology

Activities and Societies: Member of the Student Council3 Years full time course in Information Technology