Claudiu Itoafa Email & Phone Number

Bucharest, Romania

Bucharest, Romania

- Prepare and deliver business analyses and reports in sub-cluster to support activation plans- Provide regular reports (daily, weekly, campaignly quarterly, yearly) to track incentives/initiative performances- Ensure data readiness for programs Business cases, develop Business cases and follow up reporting- Lead the process of Field Target Settings on campaingly basis- Ensure data readiness according to ad hoc requests- Participate in and coordinate testing of newly developed systems (databases, reporting systems)

Bucharest, Bucharest, Romania

Responsibilities:• Coordinating marketing and trade marketing activities for Home Cleaning categories: Pronto, Mr. Muscle and Duck.• Managing the POSMs execution, including the coordination of suppliers and assuring the best implementation in the market together with the sales force.• Adapting the artwork/labels and POS & promo packs materials development.• Analysing and presenting the Net Sales, Market Shares and Weighted Distribution data.• Monitoring of sell-out data: market share, distribution, promo performance, competitors activities.• Implementing Consumer and Trade Promotion plans.• Developing trade presentations leveraging regional materials.

Bucharest, Romania

Responsibilities:• Tracking and monitoring the annual budget.• Assuring all the POSM and other materials availability for each campaign, so they could be placed in stores of all retailers from all clusters in a timely manner.• Developing annual execution promotional plans and evaluation; recommending corrective actions. • Supporting the KAM team in building, presenting, implementing the annual promotional activity calendar at customer level. • Setting and tracking the POP materials implementation.• Developing weekly tracking competitor activity by sub channel tool based on leaflet monitor survey and sales field feedback. • Coordinating the shopper/consumer promotions and the appropriate and effective POSMs in coordination with field sales. Responsible for a good coordination of all POSMs and other merchandising and sampling aids.Achievements:• Improving brand image by implementing impressive Instore placements for main brands (Pepsi, Mirinda and Lipton) as a result of a good collaboration with BTL agency.• Creating a cross-teams communication process: Marketing – Trade Marketing – KAM – Sales force - Commercialization, assuring an efficient flow for each campaign.• Participate in the design and development of marketing actions (new launches, line extensions etc.) by providing consistent specific channel related information and analyses that need to be considered to maximize the effect of marketing initiatives at the sales outlet level.• Developing an extended plan and internal procedures for tracking and implementing necessary racks during whole year and propose racks annual investment plan by channel and customer. • Increasing the Instore POSM implementation to support extensive campaigns across the channel. Additional budget was needed and I obtained it (+20%) to produce the POSMs.

Bucharest, Romania

Responsibilities:• Providing customized sales analyses on all channels for both Snacks and Beverages divisions. • Internal/External audit for execution tracking programs:o Building and aligning with Sales and Trade Marketing methodology (clear set of KPI’s: Availability, Share of Shelf, Share of Forward Stock, Secondary Placements, Scoring Reports etc.)o Continuous follow up for perfect implementation of the methodology, including market visits execution.• Internal follow up for processes build to improve sales KPI’s and performance:o Providing support for all department’s projects in place (follow up tools, reports, data analysis etc.)o Building, analyzing and delivering results for Customer Segmentation process.Achievements:• Creating a single and consolidated Sell-out report from all retailers data in order to make any data analysis. Time for in-depth analysis was reduce from hours or days to minutes.• Developing a continuous market observation project for Modern Trade in order to measure the qualitative presence of PepsiCo SKUs.

Bucharest, Romania

Responsibilities:• Providing support for TT & MT PO1 sales field through specific analyses and reports, monitoring efficiency, KPIs and targets achievement level.• Providing permanent tracking on TT volume, revenue, net selling price, no of active customers, distributions and VPO evolution by main categories.• Monitoring Beverage & Snacks sales by Key Account, down to outlet, for Modern Trade.• Monitoring the implementation status of TMK & Sales activities.• Providing support in target setting for: volumes, no of active clients and positive calls for Direct and Indirect• Sales Incentive, Bonus monitoring & final calculation for Modern Trade.Achievements:• Creating and developing new control keys to improve data check or new automated procedures to reduce time for creating each report.• Improve the way for calculating the Sales Force bonuses in order to avoid any mistakes and meet short deadlines (all calculations needed to be done and approve in one day).

Bucharest, Romania

Responsibilities:• Coordinating continuous market observation projects for Coca Cola, Heineken, JTI, Friesland, Avon, Vodafone, BIC, Albalact, Nestle, Sanofi etc. • P&L tracking - Total budged exceeded 1 million RON per year.• Negotiation of acquisition agreements for technical components necessary conducting the projects.Achievements:• Increasing the company turnover by 100% in 2012.• Expending the client portfolio by 300% from 2011 to 2014.• Conducting in-depth data analyses for the entire Modern Trade channel (around 2500 stores).• Supervising and improving the profitability by checking every expense and finding ways of syndicate costs.

Bucharest, Romania

Responsibilities:• Managing a portfolio of large clients: Heineken, InBev/Bergenbier, Tuborg, Alexandrion, Diageo, Muller, Star Foods, Bunge, Baneasa/Overseas. Turnover of approximately 700 000 RON/year. • Contract negotiations.• Coordinating the activity of 3 sales analysts.• Conducting in-depth analyses of MEMRB retail audit data.• Conducting trainings and support concerning InSight software (MEMRB in-house developed software).• Preparing and conducting management presentations for clients.• Participating to the recruitment process of Client Service personnel and coaching new colleagues in departmentAchievements:• Coordinating and developing from zero one of the most important (financially) project of the company – continuous ad-hoc (market observation) project for Heineken – 5 times more expensive than a normal Retail Audit data subscription.• Business development: bringing an average of 2 clients per year for continuous subscriptions and increase of existing clients by adding other projects.• Conducting retail audit trainings for each client from my portfolio (more than 100 persons in total, from entry level to top management). This training was useful for analyzing the Retail Audit data and taking decisions based on this data.

Bucharest, Romania

Responsibilities:• Coordinating the following clients: Orkla, Zarea, Prodvinalco, Johnson&Johnson, Prodal, Trust LF, Vinexport.• Conducting in-depth analyses of MEMRB retail audit data; preparing and conducting presentations.Achievements:• Bringing 3 new clients with continuous and one-off subscriptions which translated in an increase of my portfolio by 30% in turnover.• Increasing the annual subscriptions by an average of 5% each year during contract negotiation.

Economics

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