Claus Mackinney-Valentin Email & Phone Number

Copenhagen, Dk

I offer solutions to a wide range of clients in the following areas:Digital strategy and transformationBusiness development and optimizationImplementation of digital solutionsMy clients span a wide range and include:The experience industry, the energy sector, consulting and retail. Some of my clients are A.C. Perchs Thehandel, Schmith & Thunberg og NRGi Rådgivning.

Copenhagen Area, Denmark

Knowledge center owned by the philanthropic association RealdaniaAim: to increase the quality of life for Danes through the built environmentUsed monthly by over 500,000 Danes across web, email, app, social media, and a magazineMeasures success in terms of impact: in 2021, 500,000 Danes reported that Bolius had a significantly positive impact on their quality of life.My roleHead of Digital department (2016-2023)Managed a team of 12Reported to CEO and board of directorsMain responsibilities:Developing and rolling out behavior-changing campaignsDeveloping digital platformsP&L responsibility for the digital business areaStrategy and development of the business area, including new digital products, customers, and customer typesOperation of all digital platforms and servicesDeveloping AI and ML based productsConsolidation and digitization of operations and work processes for a strong and scalable foundationStakeholder role: CEO, board of directors, and group managementKey results:Net Promoter Score (NPS) of 71 for Bolius.dk in 2023 (scale: -100 to +100; Apple has 72)Time spent on bug fixes decreased from 35% in 2016 to 7% in 2023Bolius measures its impact using an impact statement, which indicates the number of Danes who have experienced Bolius significantly increasing their quality of life: from 218,000 in 2018 to 497,000 in 2021Annual number of users of digital platforms increased from 750,000 in 2016 to 1.6 million in 2023References

Ballerup

A subsidiary of the energy company NRGiDenmark's leading provider of condition reports, energy labels, electrical reports, energy consulting, and similar servicesRevenue: DKK 149 millionEmployees: 149My roleReported to the Development DirectorMain responsibilities:Development of a website for the BtC channelDigital transformation of processesDigital business development, such as the Visual Condition ReportDevelopment of digital business concepts in collaboration with insurance companiesKey resultsLaunched the Visual Condition Report v.1New digital marketing initiatives and websiteDepartureLeft the company after being headhunted by Bolius

The Royal Danish Theatre is Denmark's national stage. The theatre is run by a board of directors and headed by a theatre director. The theatre has three drama stages, an opera stage and a ballet stage, which present a wide repertoire of classical and modern works in over 1000 performances a year.Revenue: DKK 1.8 billion, Employees: +1000Reference: Development Director and Theatre DirectorMain Responsibilities:Lead the Royal Danish Theatre's ambitious omnichannel projectScrummaster for a cross-functional teamDevelop UX for web and ticketing systemManagement of English and American subcontractorsStakeholder role: Theatre director, heads of ballet, drama, opera, orchestra and ballet schoolKey Results:Launch of omnichannel platform on deadline - season start for ticket salesIncreased efficiency in ticket sales, reporting, customer support etc.Business intelligence database with +100,000 active customer profiles

København

DBU A/S is a commercial company under the Danish Football Association (DBU) responsible for managing all of DBU's commercial activities: sponsorship agreements, media rights, events, and digitalization. Revenue: DKK 113 million, Employees: 12Reference: CEO, Board of DirectorsMain Responsibilities:Managed ticket sales and reduced costs by DKK 1.5 million annuallyDigital business developmentMarketing and branding on digital platformsDeveloped concepts in collaboration with main sponsorsKey Achievements:Significantly increased ticket sales through a new sales strategyGrew Facebook following from 0 to 125,000 fansDeveloped an e-commerce strategy with IntersportLaunched "The National Team Fan Club" with over 50,000 paying membersDeveloped a CRM platform

Advice Digital, now part of Forte AdviceAdvice Digital was a Danish consulting firm specializing in digital transformation. We helped companies develop and implement digital strategies that improved their business processes, increased efficiency, and created new growth opportunities.Company size in 2012: Revenue: DKK 32 million, Employees: 17Reference: CEO, Advice DigitalMain Responsibilities:Account managementClient consultingProposal writing and pitching new clientsTarget group and market analysisProject management and responsibility for implementation of solutions and conceptsBudget and financial responsibilityKey Achievements:Responsible for developing solutions for ATP, Lundbeck, and LD. All three with budgets between DKK 1 and 3 millionDeveloped the Property Data Report for the Danish Business Authority and the Danish Building and Construction Agency, on time and within budget. Budget: DKK 120 millionResponsible for the development of Sønderborg.dk, budget DKK 5 million

DR is Denmark's largest public service media company, producing and distributing news, culture, entertainment, and information to Danes on TV, radio, online, and mobile platforms.Revenue: DKK 5.2 billion, Employees: 3,700Reference: Head of Editors for DR Current AffairsMain Responsibilities:Established and managed the web center in the Current Affairs DivisionEditor for large parts of dr.dkLeadership and employee development for 20 peopleDevelopment of strategic collaboration projectsBudget and financial responsibilityKey Achievements:Won a number of international awards: Prix Italia, Japan Prize, and Best International Website AwardDeveloped DR's first Google Maps solutionDeveloped DR's first video streaming archive

København, Region Hovedstaden, Danmark

With three business partners I founded Sublime Exile Recordings that was both a record label and a music studio. I worked with a number of different artists such as Sort Sol, Swan Lee, Kira and the Kindred Spirits and many more.

Master Of Science In Business Administration And Commercial Laws, Intellectual Property Rights, Business Development, Negociation, Commercial Law,

Activities and Societies: Student representative in the Study Board at Copenhagen Business School I wrote my thesis on "Optimizing.

Summer University - Master Level, Behavioral Economics And Psycological Choices

Behavioral Economics and psychological choices - and how to apply them in user interaction. Behavioral economics is primarily concerned.

Ba (Erasmus), Law

Activities and Societies: Passed exames in Commercial Law, Public International Law, Common Low, EU Competition Law