Clay Williams Email & Phone Number

Westfield, In, Us

Indianapolis, Indiana, United States

Visual identity and brand development. Successfully launched new product offerings, created impactful marketing materials, and managed design strategies to enhance overall brand image.Key Achievements:• Pioneered the successful launch of RCA's inaugural consumer video game monitor line in late 2023. Collaborated with an external creative agency and PR firm to develop impactful ad campaigns and product reviews by leading tech industry experts. Led the establishment of the visual and brand identity, product packaging, and ensured multi-platform presence on TikTok, Instagram/Meta, Amazon, Newegg, Walmart, and Shopify.• Worked with senior leadership to develop an RCA-branded line of PPE. Collaborating with manufacturers overseas, under tight deadlines to develop a full offering of healthcare products. Introduction of PPE led to 41% YoY growth in 2019.• Onboarded multiple jr. graphic designers. Remotely managed through COVID WFH period, and successfully acclimated them to the design system, increasing production in year 1 by 3.2X the prior year.• Developed a comprehensive lighting catalog to cover a 300% increase in product offerings since 2018. Conducted product & market research with sales leaders to develop new marketing copy for our products. Led photo direction, generating hundreds of new assets.

Indianapolis, Indiana, United States

Responsible for every level of design & the creation of process management, in a deadline-driven environment. Operating with full transparency to ensure business goals were being achieved. Key Achievements:• Created a master catalog for RCA Televisions. Ran the entire creative workflow solo, developed all layout designs, copy, technical specifications, photography, and managed print production.• Successfully directed the creation of our flagship website, RCA Lights. Developed all web assets internally and collaborated with an outside agency to build a WordPress theme and backend. • Email designer and campaign manager. Organically grew our initial list of 400 contacts to over 18K, with an average open rate of 30% that outperforms our industry.• Executed brand awareness and customer acquisition strategies; organized 4 annual national exhibitions and multiple regional tradeshows, developed direct mailing, and print advertising

Indianapolis, Indiana, United States

I joined the RCA Commercial team as their first true Graphic Designer, with limited brand assets. I developed an atomic design system, to increase production and design with scale in mind.Key Achievements:• Developed brand identity and atomic design systems across multiple brands to increase production by 150% over the first 3 years. • Worked with Sales & Senior executives as a project manager and designer to create new POS materials and provide creative assets for our brands: RCA, DTS, and Continu.us• Created a custom content management system to improve document retrieval for internal & external sales teams. • With a built-out design system to support sales, helped increase revenue YoY in year 1 by 127%, and another 53% in year 2. 49% CAGR in the first 3 years.

Building on 10+ years of experience, I've worked on multiple projects across different verticals in both B2B and B2C models. I help new brands and products gain traction by developing brand identity, and creating digital and offline campaigns for clients. As a designer, I focus on building functional, user-friendly deliverables, while keeping an eye on business goals. You can find more of my work on my website.Projects:• Tradecycle Capital Branding Package, Website UI, Custom Slide Decks, Flyer Templates.• WVU Footall Draft Day package, Live event graphics with customizable templates.• 'Living the Dog Life' Branding Package, Art Direction, Product Catalog, and print production.Key Clients:Navient, TradeCycle Capital, West Virginia University, Myriad Health & Fitness, The Indianapolis Fuel, and others.

Office Of Public Relations

Worked with the design manager and a junior graphic designer to develop flyers and new media for outreach campaigns and events.Responsibilities:• Draft and manage print design to promote the university brand, and raise awareness.• Work with department heads and design manager to create tailored materials for public relations campaigns and events.Key Achievements:• Co-led the 2012 Library Extravaganza Event Campaign, developing event flyers, advertisements & merchandise that led to an 18% increase in attendance. • Collaborated with event coordinators to develop campaign flyers, and advertisements for the 2012 ISU Silent Auction. (Raised $50K for Wabash Valley Habitat for Humanity)

Indiana State University Archives

Worked with Sr. Archivist to preserve documents and develop print media that helped advance Archive objectives and awareness.Responsibilities:• Preserved, scanned, and edited thousands of historic photos and documents. Developing custom metadata profiles for each item, as a part of the U.S. Institute of Museum and Library Services Grant.• Archived, organized, and preserved media pamphlets, yearbooks, and historic university documents in preparation for the Normal Hall restoration project.• Created print exhibits & online content to build awareness for University Archive initiatives.

Terre Haute, Indiana, United States

Developed custom business proposals, and prepared cost analysis reports. As a designer, I added videography to my responsibilities, performing all aspects of post-production video editing.Responsibilities:• Establish customer expectations of project scope, deliverables, procedures for project communications, and dissemination of information for internal and external team members.• Perform all aspects of filming and post-production video editing including sound/design mix, graphical elements, and compression.• Creat custom business proposals, specific to each client's requirements, prepared and presented cost analysis reports & managed deliverables, and expense reports for owners.Key Clients: United Way, Indiana University - Bloomington, Rose-Hulman Institute of Technology, Saint Mary of the Woods College, The Vogue Indianapolis.

Terre Haute, Indiana, United States

I learned how to manage time across several workstreams, assisting with business operations, client work for the entertainment technology company, and marketing support for the entrepreneur.Responsibilities & Achievements:• Design and author marketing materials to boost company reach.• Assist the owner with client presentations, providing graphic design & creative solutions.• Performed as a production assistant on the feature film ‘I Heart Shakey’, consequently gaining knowledge/skills.

Bachelor Of Science - Bs, Graphic Design & Business/Marketing

General Studies