Clay Hausmann Email & Phone Number

California, United States

Scotts Valley, Ca, Us

NINE Consulting specializes in creating differentiated strategic positioning and the engagement toolkit to support it. NINE has successfully created the strategic positioning for:· Early stage companies trying to find and establish product-market fit· Established companies launching a new hero product into a crowded but lucrative market· Teams in large organizations seeking to create the groundswell of support for their critical initiative· Executives aligning their teams around strategy that will drive immediate and long-term successWe use a one-of-a-kind methodology forged by leadership stints at global agencies, startup companies, public companies and a five-year exploration into screenwriting and its approach to resonant story design.

San Francisco, Ca, Us

San Francisco, Ca, Us

Consolidated and rebuilt the GTM operation during COVID slowdown, responsible for global sales, marketing, alliances, and customer success.

San Francisco, Ca, Us

Joined this growth stage SaaS company in the life sciences space post Series A and built its market position as the pioneer of the intelligent engagement category, now supporting 12 of the top 20 biopharma companies in the world. Aktana’s intelligence platform delivers Amazon or Netflix-like personalization for healthcare providers so they spend less time on administrative burdens and more time on patient care.Responsible for all global marketing strategy and programs, from brand development and corporate positioning to demand generation and sales enablement.Built a lead gen engine that drove triple-digit YoY bookings growth for four consecutive years.Extended market development programs from the US and Japan (original markets) to Europe and China in 2017 and Asia Pacific and Latin America in 2019. Propelled Europe to be our largest bookings contributor in just 3 years.Secured and built productive partner relationships with Veeva, Salesforce, Adobe, Deloitte, Real Chemistry, Komodo Health and others.

treatment. is a marketing consultancy that uses the methods of the screenwriter to help brands build and tell their unique story.Drawing inspiration from all parts of the screenwriter’s craft, our process helps brands change the way they think and talk. By putting strategy into a story structure, we create a better framework for collaboration and creative output.Our team includes some of the best screenwriters working in film and television today. We build campaign creative, write branded film scripts and teach writers' room methods in workshops.For brand and product positioning, our efficient but rigorous process produces a single story structure map and narrative treatment. Gone are the days of the massive Powerpoint deck. In its place is a brand story – easy to remember, scalable for growth, rooted in unique strengths.

Santa Cruz, California, Us

San Francisco, Ca, Us

Drove all marketing for this start-up poised to change the face of digital identity management and mobile commerce. Funded by Khosla Ventures and North Bridge Venture Partners, oneID is a single digital identity for the consumer that enables one-click experiences across the web, while driving conversion lift for the web sites we visit.

Santa Cruz, Ca, Us

Responsible for corporate marketing strategy worldwide for this $750M audio communications leader in both the Bluetooth headset and enterprise audio markets. Led branding, advertising, public relations, social media, research, web marketing and investor relations programs.Directed the global rebranding effort including new brand positioning, voice, design system and web site to evolve this 50-year old maker of headsets into an inventive audio solutions leader in the wearable tech and unified communications markets.Co-led the campaign to recapture high-end Bluetooth headset market share. Utilizing digital marketing, PR, advertising and retail programs, we increased market share from 24 to 32% and regained the #1 position.

New York, Ny, Us

Managed all elements of the third-largest US office by revenue in the agency, including: office P&L, market strategy, staff recruitment and training, and senior staff career development. Helped set strategic direction for the agency as a key member of the management team. Improved office profit margin performance from 1% to 18%.

New York, Ny, Us

Managed all client, new business and strategy elements of the 50-person technology practice in San Francisco, focused on both start-up and large technology companies. Clients included Sun Microsystems, LG Electronics and EMC. Specialized in positioning and strategy workshops for clients like CommerceNet (to develop their five-year strategic plan) and Quiksilver (to extend their brand beyond their core audience).

New York, Ny, Us

Directed branding, PR and web marketing campaigns for start-up technology and Internet companies. Specialized in brand positioning and launch programs for many start-up companies including Priceline.com, Preview Travel (became Travelocity), Edmunds.com, CitySearch and Idealab!.

Bachelor Of Arts (B.A.), S.I. Newhouse School Of Public Communication

Education record