Clayton Rose

Clayton Rose Email and Phone Number

Head of Business Development @ FedNet
New York, NY, US
Clayton Rose's Location
New York, New York, United States, United States
Clayton Rose's Contact Details

Clayton Rose personal email

n/a
About Clayton Rose

I'm an accomplished business development media professional with a history of successful go-to-market strategies and execution in digital and cross-platform media. My professional passion is driving incremental revenue through innovative, creative, industry-first solutions.* I've worked with a vast array of technologies including live-streaming, digital advertising, technology stack optimization, data mining, content distribution, and yield management.* I developed a FAST OTT solution for 24X7 content channel involving both technology and content distribution solutions. * Over the course of my career, I've led and executed dozens of strategic business development partnerships involving publishers, brands, ad tech providers, video platforms, digital agencies, and programmatic sources.

Clayton Rose's Current Company Details
FedNet

Fednet

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Head of Business Development
New York, NY, US
Website:
fednet.net
Employees:
5
Clayton Rose Work Experience Details
  • Fednet
    Head Of Business Development
    Fednet
    New York, Ny, Us
    View
  • Fednet
    Head Of Business Development
    Fednet 2021 - Present
    New York, United States
    Led go-to-market strategy for FAST (OTT) channel development. * Developed comprehensive Request For Proposal to establish best in class technology partner. * Negotiated distribution agreements resulting in reach to more than 40 million US households including partnerships with Haystack News and Local Now (Weather Channel property). Additional distribution partners pending.* Established data-driven reporting methodology to measure and forecast both revenue and audience.
    View
  • Vimeo
    Head Of News
    Vimeo 2011 - 2020
    New York City
    Led the development, execution and deployment of an innovative livestreaming solution that allowed local TV news stations to insert ads into online newscasts.* Designed and executed an innovative business model providing all hardware and software at no cost to stations in exchange for an inventory split.* Sourced, negotiated and closed more than 350 local TV stations representing 45% of all local TV stations in the country. Station groups included Fox TV Stations, Tribune, Nexstar and Media General. * Grew business to more than $5 million annually.
    View
  • A&E
    Svp Digital Properties
    A&E 2008 - 2011
    New York
    Responsible for overseeing and expanding digital business development portfolio for the online sites of cable channels History, Lifetime and A&E. * Responsible for analytics, mobile, business development and liaison with digital ad sales. * Created a social media platform and vertical ad network for Lifetime called Lifetime Moms. * Partnered with Apple to create industry leading iPad Civil War app which was nominated for a Webby.
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  • Internet Broadcasting Systems
    Evp Business And Corporate Development
    Internet Broadcasting Systems 1999 - 2008
    New York
    Business Development lead for the largest group of unwired local TV and newspaper web sites. Properties included Hearst, Post-Newsweek, McGraw Hill and Gannett. * Devised and executed national revenue initiatives, market penetration strategies, and promotional programs* Generated >$15 million in annual revenue.* In partnership with NBC Sports - Head of online Business Development for NBCOlympics.com: Athens and Torino.
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Clayton Rose Skills

Digital Media Online Advertising E Commerce Digital Strategy Integrated Marketing Business Development Mobile Devices Digital Marketing Strategic Partnerships Advertising Mobile Marketing Social Media Management New Media Digital Business Development Interactive Media Operations Management Customer Acquisition

Clayton Rose Education Details

Frequently Asked Questions about Clayton Rose

What company does Clayton Rose work for?

Clayton Rose works for Fednet

What is Clayton Rose's role at the current company?

Clayton Rose's current role is Head of Business Development.

What is Clayton Rose's email address?

Clayton Rose's email address is ro****@****uno.com

What is Clayton Rose's direct phone number?

Clayton Rose's direct phone number is +191441*****

What schools did Clayton Rose attend?

Clayton Rose attended University Of Pennsylvania, University Of Virginia Darden School Of Business.

What skills is Clayton Rose known for?

Clayton Rose has skills like Digital Media, Online Advertising, E Commerce, Digital Strategy, Integrated Marketing, Business Development, Mobile Devices, Digital Marketing, Strategic Partnerships, Advertising, Mobile Marketing, Social Media.

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