We design and implement extended realty solutions connecting brands and fans through immersive storytelling.

#storytelling, #creativedevelopment, #execution, #strategy, #innovation, #licensing, #leadership, and #brandmanagement

Oversight of Simon Property Group's prototype in-mall holiday experiential program development.

Clients: HGTV, Macerich Malls, Summit / Lionsgate Entertainment, Paramount Pictures, Marvel Entertainment, MTV Networks (Comedy Central, MTV, VH1), AMC, NBC, Sony Pictures, Clear Channel, Cartoon Network, 20th Century Fox, Walt Disney Pictures, Kerzner International (Atlantis), Showtime Networks, FX, Royal Caribbean, Republic Live, and every major record label.

• Exhibit, Event, and Tour Producer – directed all elements of production, including creative, design/development/production/installation, media, publicity, merchandising, personnel management, accounting, and studio communicationo The Hub at Comicon (Hasbro, Discovery Channel Summer 2010) – Producer, Project Managero National Restaurant Association (Spring 2010) – Trade Show Producer, Show Producer, Project Managero UP (Disney/Pixar Spring 2009) – Tour Producer, Segment Producer, Tour Director, Project Manager• 2010 Best Awards Winner: “Best PR Stunt”• 2010 PRO Awards Winner: “Best use of PR in a Promotional Campaign”o Harry Potter: The Exhibition (Warner Bros., Summer 2009 to current) – Show Producero Bolt Across America Tour (Disney, Fall 2008) – Tour Producer, Segment Producer, Tour Managero The Chronicles of Narnia: The Exhibition (Disney/Walden, Summer 2008 to current) - Exhibit Producer, Project Manager o Ratatouille Big Cheese Tour (Disney/Pixar Summer 2008) – Show Producer• Media Development – oversaw video shoots, comps, and edits for Narnia: The Exhibition and weekly video segments for Disney.com/Bolt. Coordinated and directed daily national and regional television network interviews (NBC, ABC, CBS, Fox) in addition to print, radio, and internet hits in Top 30 US markets• Guerilla/Street Marketing (Sherlock Holmes, Toy Story 1&2, Princess and the Frog, UP) - developed a highly successful marketing program with Walt Disney Pictures utilizing Brand Ambassadors to distribute 2M collectible cards with online codes at domestic film theaters.• Sponsor Integration – Intel, General Mills, ASPCA

• Mobile/Grass-roots marketing – "The Chronicles of Narnia", “Charlotte’s Web” and “Amazing Grace”• Regional grass-roots coordination • Soundtrack marketing & coordination • Sponsorship acquisition and coordination

• Artist relational development – P.O.D., Jars of Clay, Anberlin, Blindside, Third Day, and Ron Kenoly• Brand development & positioning• Affinity-based marketing - responsible for raising $4.2 million for HIV/AIDS programs • Network marketing - expansion of program to emerging markets• Producer: GMA 2002 - 2004 World Vision Night: Ryman Auditorium; Nashville, TN • Tour Manager/Producer for Spring 2003 40-city CBA/Gospel Tour• Personnel management and coordination