Clayton Fitts Email & Phone Number

Darwin City, NT, AU

Townsville, Queensland, Australia

Darwin, Northern Territory, Australia

Bangkok Metropolitan Area, Thailand

Co-Creator, Executive Producer, running writers room for Netflix Original drama Bangkok Breaking, an action thriller set in Bangkok's voluntary ambulance services. Out July 2021.

Chaoyang District, Beijing, China

Media Advertising services

Beijng

Dubai

Design and develop new formats, securing funding for branded content across the MBC Group properties and Al Arabiya news.Develop tailored advertorial campaigns for Govts, Free zones, Tourism Boards, Investment, Defense and Energy sectorsDevelop new opportunities for the MBC group offering across emerging markets including MENA and Africa.

Dubai Middle East

Leading the development of the MENA business operations strategy and implementation of agreed approach to clients, agencies, sales partner and internal cross department teams. Responsible for executing functional plans across the division.Operational responsibility for new processes, operations and systems.Developed general sales, product, pricing.

ResponsibilitiesLeading the development of business operations strategy and implementation of agreed approach to client, agencies and internal teams.Developed general sales product, pricing, research and agency strategies to maximize revenue potential.Worked closely with Sales, Creative, Programming and Promotions to bring to life new media strategy and.

Developed Integrated Advertising Media Platform: In-store media delivery systems enabling nationwide distribution of entertainment and advertising content for retailers such as McDonalds, Da Zhong, and Carrefour at POS. Management of Sales, Production, Tech and Operations.Strategic Planning and Implementation of a defined station brand identity, market.

Launched and promoted Chinas first pure music format station. Taking the Station became No.1 for the youth demographic. Developed integrated media offering across all Virgin platforms, sponsorship packages and product offering, pricing, ratings research packages and bundled media packages.Promoted the launch event of the Nokia HIT FM Street Teams marketing.

• Developed brand positioning and product development for NetValue software intelligence services across 5 markets (Hong Kong, Taiwan, China, Korea, Singapore)
• Developed a product range through focusing on pricing and demand forecasting, roadmaps, competitive analysis and product introductions.
• Key sectors included Advertising, Media, Telecom, Finance and Retail for the Asia region by developing cross sector targeted account-selling system
• Managed the Regional Sales channel attracting 20 effective business developers in the region in 4 months. Attaining revenues of over 2.5million in first year of business. Met critical business objectives 6months ahead.
• Client Relationship management, maintained strong client service relationships including NBCi, TVB, ATV, CCTV, SBS, Rebar Group, PCCW, CLP Telecom, Far East Tone, Yahoo MSN, Lycos, Sina, Citibank, Mindshare, Zenith.

• Created a new position within the company by outlining and selling the plan for Interactive Services Platform, Advertising testing, Brand tracking and TV Rating Software services across Asia to senior management
• As the key sales leader, developed sales strategy and regional training processes across 6 Asian markets.Signed 6 out of the top 10 regional clients
• Cross Dept and Team Management: Recruited and developed sector specific teams across Asian 6 regional offices to coordinate marketing and client service activities, building a coherent team of 6 vertical sector.

Bachelor Of Asian Languages, Chinese And Asian History

Bachelor Of Asian Languages, Chinese Language And Literature