Co-Creator, Executive Producer, running writers room for Netflix Original drama Bangkok Breaking, an action thriller set in Bangkok's voluntary ambulance services. Out July 2021.

Media Advertising services

Design and develop new formats, securing funding for branded content across the MBC Group properties and Al Arabiya news.Develop tailored advertorial campaigns for Govts, Free zones, Tourism Boards, Investment, Defense and Energy sectorsDevelop new opportunities for the MBC group offering across emerging markets including MENA and Africa.

Leading the development of the MENA business operations strategy and implementation of agreed approach to clients, agencies, sales partner and internal cross department teams. Responsible for executing functional plans across the division.Operational responsibility for new processes, operations and systems.Developed general sales, product, pricing, research and strategies to maximize revenue and change industry mindsets around media offering.Assessed new business opportunities and lead strategic operational and financial change. Primary focus on digital and social media strategies.Lead change management process across sales, creative, programming, digital and marketing to determine integration and draw upon content and resources within the existing business units.Worked closely with sales, marketing and new media to co-develop and lead multi-platform campaigns and proposals across MENA properties.

ResponsibilitiesLeading the development of business operations strategy and implementation of agreed approach to client, agencies and internal teams.Developed general sales product, pricing, research and agency strategies to maximize revenue potential.Worked closely with Sales, Creative, Programming and Promotions to bring to life new media strategy and determine integration and content requirements.Led Sales team to co-develop and present cross platform ideas and proposals to key clients and agencies.Developed, led and executed major integrated network deals across 8 stations. TV, Print, On-Air, Digital, Podcasting, Downloads, Events, SMS and Database marketing.Successfully secured major station and group sales deals with key Agencies and Direct clients. Azzadea, Apparel, Al Shaya, Al Tayer, HP, Unilever, TECOM, DIAC, Masdar, MOH, HP, McDonalds, Americana, Coke, Pepsi, Ford, Saleh Bin Lahej, Cathay Pacific, Emirates, Etihad, Emirates Bank, Masdar and Jumeriah Group. Led Virgin and Dubai 92 agency and Top 50 client retention initiative increasing year on year spend by 57%.Led revenue generation initiatives including ARN business club drives and strategies on pricing and inventory level maximization.

Developed Integrated Advertising Media Platform: In-store media delivery systems enabling nationwide distribution of entertainment and advertising content for retailers such as McDonalds, Da Zhong, and Carrefour at POS. Management of Sales, Production, Tech and Operations.Strategic Planning and Implementation of a defined station brand identity, market positioning and successfully orchestrated the go-to-market plan for a new media and OTH platform. Worked with Motorola, Nokia, McDonalds, Sony and WPP group agencies on media strategies for in store promotions.Fund-Raising for the development of an integrated media audio and video system for retailers.Management of Production, Licensing and Syndication, produced and licensed entertainment programs for sales across Mojo Radio’s internet, mobile and client platforms. Partners included Clear Channel Media, AT40, Warner, Sony BMG and Virgin Radio.Managed and developed sponsorship packages and produced in store and live events programs for TV, Radio and Internet. Developed client sponsorship, creative and cross media partner packages in conjunction with Emma Entertainment for ground breaking China concerts – Rolling Stones, Linkin Park and Jay Chou.

Launched and promoted Chinas first pure music format station. Taking the Station became No.1 for the youth demographic. Developed integrated media offering across all Virgin platforms, sponsorship packages and product offering, pricing, ratings research packages and bundled media packages.Promoted the launch event of the Nokia HIT FM Street Teams marketing program. Managed the operations and logistics of 4 vehicles, 25 marketers running 6 days a week.Liaised with and negotiated key contracts with the Government broadcast partners and local advertising license departments including the licensing of Virgin content and systems to local broadcasting partners.Led a change management project with Virgin and Key Govt. partners which developed and recruited Sales, Marketing and Promotions Departments to migrate Virgin Radio’s systems and merge with local broad cast partners. Created and implemented the systems and guidelines for all Sales, Marketing and Promotions Departments. Lead a team of over 30 creative teams, marketers, producers and sales.Developed and secured sponsorship packages for all major live promotions and promotional plans. Managed the communications, advertising and promotional campaigns for clients such as Toyota, China Merchant Bank, Effem, Intel, Nestle, and Motorola.

•Developed brand positioning and product development for NetValue software intelligence services across 5 markets (Hong Kong, Taiwan, China, Korea, Singapore) •Developed a product range through focusing on pricing and demand forecasting, roadmaps, competitive analysis and product introductions. •Key sectors included Advertising, Media, Telecom, Finance and Retail for the Asia region by developing cross sector targeted account-selling system•Managed the Regional Sales channel attracting 20 effective business developers in the region in 4 months. Attaining revenues of over 2.5million in first year of business. Met critical business objectives 6months ahead of investor targets•Client Relationship management, maintained strong client service relationships including NBCi, TVB, ATV, CCTV, SBS, Rebar Group, PCCW, CLP Telecom, Far East Tone, Yahoo MSN, Lycos, Sina, Citibank, Mindshare, Zenith, OMD, JP Morgan, ABN AMRO

•Created a new position within the company by outlining and selling the plan for Interactive Services Platform, Advertising testing, Brand tracking and TV Rating Software services across Asia to senior management•As the key sales leader, developed sales strategy and regional training processes across 6 Asian markets .Signed 6 out of the top 10 regional clients•Cross Dept and Team Management: Recruited and developed sector specific teams across Asian 6 regional offices to coordinate marketing and client service activities, building a coherent team of 6 vertical sector managers. Annual Revenues USD 14million