Marketing Lead
Current• Manage the North American marketing strategy to ensure our customers and clients understand the value QMC provides• Manage and deliver marketing programs that drive more sales to five internal divisions through overseeing industry events, marketing campaigns and more• Manage the day-to-day execution of the marketing plan and associated projects, assisting the Chief Revenue Officer in setting priorities and accomplishing assigned tasks in a timely manner.• Lead content development for case studies, videos and marketing collateral that demonstrate the value of QMC to clients, and develop a scaled distribution plan through identifying key channels customer personas use•Author briefs and partner with internal and external creative partners to design and launch campaigns•Develop and maintain best-in-class collateral (e.g. emails, case studies/success stories, presentation documents, sales-sheets) that supports QMC’s sales team to demonstrate the value of QMC to clients• Maintain inventory of marketing and sales support materials, ensuring all resources are current and accurate.• Manage quarterly priorities and content development life cycles to ensure timely delivery of material• Build strong working relationships with leaders across QMC’s internal departments for cross collaboration efforts.• Monitor the competitive space, industry news and trends to understand marketplace opportunities• Report on and analyze results, identify opportunities for optimization, and recommend future campaign iterations to improve performance