Bill Cleary attended school in New York (SUNY Buffalo), receiving degrees in Social Science with an emphasis in anthropology. In addition, he participated in the Fullbright-Hays program in Cairo, Egypt (Ain Shams University). Mr. Cleary began his marketing career in New York City in 1979, working on such formidable brands as Pepsi®, Pizza Hut® and Welch® Foods. In 1981 he joined Apple Computer and moved to Cupertino, California. He worked there for four years, and played an instrumental role in the development of marketing programs, including sales promotional efforts, advertising and merchandising. In 1986 he began working for Activision, as the VP of Mktg. In 1987 he founded Cleary Communications, which later became CKS Group. While at CKS he worked with partners Tom Suiter and Mark Kvamme in building an extraordinary company, that helped launch major web-based brands; including eBay, Amazon, Excite and Yahoo. Mr. Cleary is currently involved with Cleary & Partners, a small marketing firm based in Saratoga, California. In addition he sits on numerous boards; including Santa Clara University (business school), SUNY at Stony Brook (Human Origins, Dr. Richard Leakey), Wildlife Direct (Nairobi, Kenya), PGP and the Hillbrook School. Mr. Cleary continues to work with web-based companies—and he is currently seeking companies to work with in the various "green sectors."Specialties: Marketing strategy, branding, positioning, competitive analysis, name generation, web development and all tactical aspects of business-to-business marketing communications, including web development, advertising, merchandising and collateral support.