The Sound is a Consumer Exploration, Brand Strategy and Product Innovation agency, applying leading edge research techniques, technologies and marketing models to solve client brand, marketing, communications and product challenges. We are a team of brand experts, strategic researchers, idea generators and cultural anthropologists based in New York, Chicago, London, Mumbai, Toronto and Vancouver. We provide clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business all over the world.

Upon turning 30, I took a year to pursue some creative projects while freelancing to pay the bills.During this time, I led the development of brand positioning and product development pipeline for Token Naturals, a Canadian cannabis-extraction company, via conducting workshops, qualitative, and quantitive market research. Additionally, I did qualitative market research on a contract basis for several market research agencies.

Green the Map (previously Green the Gap) was set up by the NGO Swechha to raise awareness on environmental issues and provide fair and secure employment for disadvantaged people. Swechha is a producer of upcycled bags and accessories and a retailer of other upcycled Indian brands in stores and online. • Led marketing team for digital campaigns (social media and email marketing) and local promotions (pop-up shops at festivals and corporate complexes, co-promotions with likeminded organizations) • Analyzed trends to increase customer acquisition rates at Swechha stores and www.greenthemap.com• Developed and implemented new inventory management system• Launched and managed international ecommerce site• Obtained and managed relationships with 9 domestic and 5 international retail partners • Managed national and international interns and volunteersKey Accomplishments:1)I managed the launch of www.greenthemap.com. This involved overseeing the designer and the developers (and constantly solving conflicts between them!), making design and UI decisions, getting 20 brands on board to sell their products through the website, learning the Magento ecommerce platform, getting 600 products on the site (product descriptions, product images), writing all the website copy, and marketing the launch. This project felt like my baby!2 )I was in charge of developing and managing the domestic wholesale accounts. I reorganized the whole system of tracking sales and stock and created a system for obtaining new accounts (email template with link to sales pitch presentation and product catalog as well as follow up time table). In six months, I increased the sales from domestic stockists by 200%. 3) I increased exposure to the western market by developing international retail partnerships in Germany, the Netherlands, and Australia. Outright buying by international retailers accounted for approximately 20% of sales for 2013.

CodeMyMobile is a small firm with offices in Delhi and NYC that focuses on mobile application development for innovative startups and global brands. • Conducted market research and user-testing for en.JOYYE, a social-sharing jewelry website• Identified and initiated contact with new international clients• Conceptualized and structured App Marketing Packages• Wrote case studies on enterprise projects

BIM is a smartphone application that consumers use in retail stores to pay for goods and services and redeem coupons tailored to the things they love.• Part of team that raised $1,000,000 in first round of funding• Managed branding process (hired graphic designers and facilitated communication among designers, developers, and management)• Prepared reports on mobile payment trends including competitive analysis on the couponing industry• Designed social rewards network for smart phone application• Developed marketing campaign targeting college students for pilot launch

Big Honcho Media is a boutique marketing agency that specializes in Radio Campaigns, Television Promotions, and Online Publicity & Promotions.• Researched and presented optimized system of reporting social media analytics to marketing team• Managed Creativity for Kids blog for Faber-Castell• Implemented campaigns and created wrap report presentations for clients such as Universal and ABC

Pipeno is a professional publishing tool for journalists, writers, and bloggers, to help them create communities, share their passion, and make money.• Analyzed online publishing trends and developed marketing strategies• Managed social media and blogging team• Conducted email and affiliate marketing • Produced how-to-videos and wrote press releases

GSY is a non-profit organization that conducts yoga classes for inpatients at children's hospitals.• Advised process of obtaining non-profit status • Researched partnership opportunities to expand in-patient yoga program to more hospitals • Created video promotions

For Darfur is a non-profit organization started by teenagers at Saint Andrew’s School to raise both awareness and funds for refugees in Darfur.• Was 1 of 6 teen creators/directors of the 501(c)(3) nonprofit• Produced events including an auction sponsored by Lily Pulitzer and a Kanye West concert• Raised over $500,000+ for Doctors Without Borders• Led media team and directed video promotions