Daisy Martinez Email & Phone Number

Chicago, Illinois, United States

• Identified key opportunities for future comms and innovation by conducting factor and cluster analysis to reveal human-centric motivations in spicy food consumption, highlighting situational contexts and distinctions between spicy meal and snack occasions.https://www.thesoundhq.com/our-work/illuminating-intense-snacking-occasions/• Conducted a 10-min survey featuring various naming conventions among SMB admins within 8 states, delivering key insights on name recognition and preferences; Providing recommendations that helped the client narrow down to 3 names and enhancing clarity among their co-partnership roles.https://www.thesoundhq.com/our-work/understanding-perceptions-of-naming-conventions/• Designed an industry-applicable survey on user wellbeing, vetted by social science and gov't experts, across 5 markets, revealing how online wellbeing influences creativity and social behavior. This open-source tool is now part of an annual program to help the client measure audience wellbeing impact, while inviting industry-wide participation for rigor and transparency.https://www.thesoundhq.com/our-work/measuring-the-effects-of-social-media-user-wellbeing/

Los Angeles, California, United States

• Led quantitative research end to end within the CPG industry, working with internal stakeholders to plan, execute and report findings.• Conducted detailed data analysis by formatting data into charts to build a more complete strategic picture• Provided recommendations for future products and marketing strategy based on market and competitive point of views from syndicated research and highly complex data

Greater Chicago Area

• Provided end-to-end services within the market research industry focusing on sampling and survey optimization using internal Admin systems.• Coordinated kick-off calls with clients to understand timelines, objectives, and scope of projects in order to deliver accurate data on time and within budget.• Effectively constructed surveys, queried available panelists, created survey invite language, and sent survey invites to available panelists on various platforms.

Chicago, Illinois

• Assisted in the design and execution of an exclusive event to provide top clients with a personalized experience where Canada Goose showcased its newest season of merchandise• Monitored and analyzed market trends, key performance indicators (KPI), and customer purchase history to strengthen B2C relationships and strategized various sales techniques.• Capitalized on revenue by building a clientele portfolio and discussing general trends in fashion and developments in the luxury market.

Chicago, Illinois

• Coordinated with internal business divisions, partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials and increased outreach.• Designed, implemented and monitored web pages and sites using WIX and WIX SEO for continuous improvement and decrease in bounce rate.• Developed advertisements targeting specific users for key promotions featured on websites such as Crain’s Chicago Business and American Bar Association.• Provided administrative support to senior staff including creating proposals and organizing documentation to attract potential clients as well as top professional organizations.• Prepared legal briefs, motions and pleadings and ensured all information was accurate and up to date.

Greater Chicago Area

• Gathered, organized and input land acquisition information into Microsoft Excel for long term project in less than 6 month timeframe.• Input all documents to records management system, Infokeeper and R4, to eliminate need for onsite storage facility.• Implemented digital filing system by scanning paper records of various case files to company database to decrease cost of third party storage facility.

Bachelor'S Of Science In Marketing, Certificate In Entrepreneurship, Concentration In Promotions And Communication

Activities and Societies: Management Leadership Association (Executive Vice President), UIC Run Club (President), Phi Sigma Sigma.

Photography

Summer art program focusing on photography and the use of Photoshop to create portfolios using Illustrator and InDesign