Cléber Castro Email & Phone Number

Lisbon, Portugal

Lisbon, Portugal

Leading and supporting a team dedicated to maintaining consistently high satisfaction levels. Implementing new processes to guarantee the renewal and expansion of the average ticket value within the existing customer base. These processes aim to establish trusted advisor relationships, prioritize and drive resolutions for escalated customer issues in a SaaS model, and ensure overall customer satisfaction with Great Place To Work services.

Lisbon, Portugal

Development and implementation of new solutions for the Portuguese market, product management, and B2B sales representation. Responsible for CRM migration and data analysis, I manage the team in pursuit of sales pipeline generation and implement process improvements that leverage the structure's results.

Lisbon, Portugal

Invited professor at the MBA Organisational Happiness, created in partnership between Happiness Business School and Lisbon Business and Government School.

Lisbon, Portugal

Invited professor at the MBA Organisational Happiness, created in partnership between Happiness Business School and ISEC Lisboa.

Lisbon, Portugal

I spearheaded initiatives focused on fostering collaboration and innovation within the team, playing a pivotal role in establishing strong partnerships with subject matter experts and client-facing colleagues. Additionally, I facilitated a deeper understanding of the anticipated value of upcoming products. My responsibilities included crafting user personas and user journeys to cultivate user empathy and insight among team members. Furthermore, I led concept sprints to outline product roadmaps, define MVP functionalities, and gather essential user feedback.

Lisbon, Portugal

Lisbon Area, Portugal

São Paulo

Responsible for managing the sales team and consultants for the portfolio of customers in the Financial, Energy, Services, and Agribusiness markets.

São Paulo E Região, Brasil

Strategic business partner for Marketing, Sales, Consulting, Events, and Regional Office Boards, directly responsible for supporting the business areas in portfolio management, releasing new products, and conducting market analysis.

São Paulo E Região, Brasil

As part of a Squad team responsible for launching a SaaS platform for their Certification Program, I handled digital project management for business scalability, developed marketing automation, implemented inbound marketing and customer lifecycle planning, executed engagement programs, conducted data analysis, managed social media, and oversaw SEO and SEM.

Brasil

Development and management for South America's social media channels.Moiety is a new FREE app designed for all types of families who are looking for a simple, elegant way to manage their complicated lives, without the social media mania found in other apps. Coming soon. www.moeityapp.com

Sorocaba E Região, Brasil

Business plan, marketing, and sales strategies, for a B2B Application, Mob2b - Mobile Field Service Management, www.mob2b.com.br.Annual marketing budget, CRM plan, SEO, SEM, digital marketing strategies, demand, and contact with agencies of advertising, public relations, and inbound marketing.www.splice.com.br

Araçatuba E Região, Brasil

Online & Offline strategies for companies and political organizations.Strategic communications company, creating, designing, and implementing integrated communications solutions for governments, civil society organizations, and companies.A company with 20 years of experience leading organizations, campaigns, and complex communications processes in various cultural contexts including in Latin America, North America, Europe, and Africa.www.oraculo.la

São Paulo E Região, Brasil

Online and Offline campaigns for different industries, including retail, healthcare, B2B, events, automotive. Companies like Crocs Brazil, Kimberly-Clark, Schincariol Brewery, CNH Industrial - Case New Holland (Fiat Group), The Sorocaba Technology Park, Líder Car Batteries, and more than 40 clients.Brand & Product Management.Product Launch & Digital Strategies.Market research & Competitive intelligence.Management of a team with 14 employees.

São Paulo E Região, Brasil

Branding strategies & New productsMarket research, competitive intelligence, and business plan.First Online Collective Buying Platform to São Paulo State inner cities.

Sorocaba E Região, Brasil

One of the most important and awarded advertising agency of inner cities in São Paulo State.Projects for Microsoft Brazil, Schaeffler Group Latin America, Ihara Chemical Industry, and Unimed Brazil Health Insurance.Hiring & recruiting, project management, graphic design, conceptual direction, photography art direction, layouts & compositions.

Graphic design, conceptual direction, photography art direction, layouts & compositions.

Master Degree Program In Information Management With Specialization In Marketing Intelligence, Management Information Systems And Services

The Master Degree Program in Information Management aims to train IT architects to not only lead the creation and development of systems.

Executive Education - Marketing Innovation, Marketing/Marketing Management, General

Professor: Catherine Tucker. The Sloan Distinguished Professor of Management and Professor of Marketing MIT Sloan School of Management..

Certification, Innovation Strategy

Professor: Phil Swisher. Founder and CEO of Trevian Wealth Management, a firm that focuses on optimizing the personal finances.

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General

Activities and Societies: Workshop - Innovation, Design-Thinking & Mobile Marketing (Professor Márcio Chaer)Fundação Getúlio Vargas.

Art Director And Copywriter, Advertising

Bachelor’S Degree, Public Relations, Advertising, And Applied Communication, Advertising

Activities and Societies: Semana Mercado e Carreiras