Focused on enhancing brand awareness and driving event sales and business development for our iconic portfolio of properties. With multi-site and premium property sales experience, the key will be to strive to reinforce our position as a premier event destination in British Columbia through which we can access new guests, create unique memories and build guest loyalty at our iconic winery locations. The portfolio of wineries, all located in the Okanagan Valley include Mission Hill Family Estate, Cedar Creek Estate Winery, Martin’s Lane Winery, Liquidity Winery, Road 13, Red Barn and Checkmate Artisanal Winery.

Increase marketshare and revenues through: - developing account penetration and identifying business opportunities- ensuring a successful submission of value propositions during the RFP stages- ensuring deal closing- increase business individuals and channel sales - increase resort exposure through the execution of new marketing strategies, social media and 3rd party programs rebrand the resort with increased focus on group market including sales material, website enhancements etc.

Sales and Marketing consultant - Fox Harb'r Resort

Reported to the Regional VP and grew top line revenues and financial targets for two high profile resorts and two city boutique hotels. Implemented sales strategies and identified growth opportunities including the evaluation of market trends to ensure a competitive position in the market. Involved in all aspects of hiring, managing team performances and accountability and coaching revenue teams to achieve required outcomes.• Developed sales/revenue goals and strategies ensuring alignment with the brand business strategies to drive the properties financial performance. Achieved revenue goals of more than $80M for all four properties annually. • Evaluated marketing communication activities and opportunities, increasing customer awareness and market share. (special events, creative packaging, rate parity) • Served as a customer advocate. • Improved business effectiveness and increased revenues through the creation of new central reservations and regional remote sales teams, setting goals, annual sales plans, departmental standards, and operating procedures as well as the selection of candidates. • Demonstrated accountability and detailed orientation through the preparation and presentation of weekly, monthly, and annual reporting of revenue results and action plan achievements. • Created and delivered management performance appraisals and annual reviews, incentive plans and succession planning to reward, recognize, and promote talent within the company. (Managed four revenue departments per property including marketing, central reservations, regional sales, special events/conference services) • Set cost control budgets and operating procedures, analyzed sales, ensured inventory controls to ultimately achieve budgets. • Established strong external relationships with clients, suppliers and hospitality agencies and effectively liaised between the properties and stakeholders.