Clémence Tilly Email & Phone Number

St-Imier, Be, Ch

Saint-Imier, Berne, Suisse

Strategic SEO| Define and implement the SEO strategy | Perform ongoing keyword discovery, expansion, and optimization in all languages | Optimize semantic copy and landing pages for search engines | Develop and implement link building strategy (+40 position on Google)Technical SEO| Recommend changes to website architecture, coding elements, internal linking, and other key ranking factors | Perform regular audits of the website technical SEO and provide reports| Work with the Website Team to ensure SEO best practices are properly implemented on the websiteWeb performance, Tools & Analysis| Web performance, redirections strategy and process, 404 ongoing management and Search Console owner| Implementation of a new automation process tool for the company and workflow optimization| Manage and run translation activities and SEO local optimization | Manage and develop the SEO platform (Kleecks) to improve the website technical performance| Be the owner of BrightEdge platform to research and analyze our main keywords (branded and non-branded), implement our strategy, SEO content creation through AI and monitor competitors ones| Work with E-commerce Content Specialist and communication and marketing teams to brief about SEO content creation and optimization

Le Locle, Neuchâtel, Suisse

Maintenance and optimization | Manage and optimize day to day customer journey through website maintenance (bugs)| Analyse website performance and optimization through SEO and WPO: loading, interactive and responsive designs, smooth navigation and content during user interactions (UX/UI) | Management of the backlog and prioritization of tickets from external service providers| Manage projects for new website features Conversion rate optimization (CRO) | Management, creation and priorization of AB test on the website| Optimization through omnichannel sprint planning with business impacts| Support markets for various local activations through personalization of locals' websites E-merchandising and UX/UI| Responsible for the digital content creation and UX/UI design of the e-commerce website | Design user-centric wireframes and prototypes, conduct UX testing (UAT) and benchmarks | Responsible for updating the brand’s website in terms of visuals and content, alongside managing both the copywriting and the translation agencies| Work in coordination with brand departments towards the strategic development of assets related to product launch and digital communication

Le Locle, Neuchâtel, Suisse

Plan-Les-Ouates, Genève, Suisse

Management of E-Commerce conversion optimizations| Support countries in the implementation of marketing campaign animation and AB testing tools | Coordination with countries on their needs for animation and AB Tests | Creation of "How to" guides for animation and AB Tests toolsManagement of Social Media & Influence tools and implementation of guidelines| Management of Social Media & Influence tools, and control of their appropriate use by the markets| Management of a content collection and Social Listening tools | Creation of social media recommendations, market support, webinars animationBenchmark and monitoring

Bertrange, Luxembourg

Monitoring the e-reputation of brands on the "open web" using monitoring software:| Continuous alerting | Alerting of sensitive subjects and monitoring of crisis situations| Production of newsletters and activity reports,| Follow-up of communication campaigns.| Ad-hoc queries.Analysis and recommendations

Bertrange, Luxembourg

Website managementCommunity Manager KPI analysis for the creation of monthly social media reports Project management: visual identity on social media, creation of supports for mailing and e-mailing campaigns, organization of events, etc.

Master Of Science - Ms, Innovation, Transformation, Entrepreneurship

Research thesis: "Experiential digital luxury 4.0: a phygital approach allowing an immersive and multi-sensory customer experience". "Fil.

Bachelor Of Arts - Ba, International Business Management (With Honors)

Master European Business Program (Ebp) International, International Business

Baccalauréat, Economie Et Social, Mention