B2B: Cision, Marketo, CallidusCloud, Gainsight, Coupa, Sapphire Ventures, LeanDataB2C: First Quality, Cuties

Leadership• Co-President of the Young Professional Network within Ogilvy• Ensured global alignment of iShares campaigns with Ogilvy London and Ogilvy HK • Presented Quarterly Business Reviews to iShares Marketing team that analyzed creative deliverables against brand awareness, retention and digital metrics for performance Strategic• Collaborated in research, analysis, planning and strategy for briefing of iShares Fall 2016 campaign and launch of Precision Platform• Conducted competitive advertising analysis within the financial industry and presented results to iShares• Developed creative briefs for custom digital media for all iShares campaigns• Created 2017 plan for responsive advertising campaign against world economic events • Provided periodic industry updates to Ogilvy and iShares Marketing teamProject Management• Managed creative development, production, media placements and timelines for iShares ‘Inspired to Build’ campaign, iShares Rising Rates campaign, iShares Pricing campaign and launch of Precision campaign o Campaigns included still and video shoot, new Visual Identity Playbook, Pre-Roll Videos, Digital Display and Custom Units, Print, Audio, OOH and Landing Page – using both in house production and outside partners• Analyzed the digital trafficking process including QA process, trafficking time and testing for all iShares digital display which led to lower costs in production and ability to be dynamic with different creative in market• Managed all production costs and oversaw run rates against deliverables

iShares Account