Fortunate to have collaborated with over 200 clients throughout my years as a Freelance Graphic Designer, ranging from startups to established companies, local dive bars to Las Vegas Lounges, small "mom & pop" shops to professional athletes. My expertise spans a wide range of design services, including; logo design, branding, print and digital media, packaging, apparel, and promotional materials.My approach combines strategic insight with creative innovation to create memorable brand experiences.

• Developed branding for new products and enhanced existing product branding.• Created and implemented marketing strategies for a highly regulated industry, boosting visibility and sales.• Designed and managed the company websites• Researched and sourced packaging, significantly reducing production costs and increasing profit margins.• Managed and created content for social media accounts for the retail store and several brands.• Organized brand assets for easy accessibility and efficient workflow.• Initiated and managed a marketing program to sell advertising space to suppliers, generating additional revenue stream for the retail store.

• Designed and produced signage for retail accounts across Central California to boost beverage sales and enhance brand awareness.• Adhered to distribution agreements ensuring all supplier standards are continually met• Work closely with sales team, suppliers and customers to discuss their needs, explain design concepts, material options, turnaround time and expected cost.• Implemented and trained Sales Team on TMS Sign Request software to streamline the sign request process, track production status, and costs• Ensured inventory levels are adequate to meet demand. Maintained printers and kept an accurate budget for signage, supplies and equipment.

• Fulfilled sign requests for sales teams at 17 distribution facilities across five states.• Collaborated with, sales team, suppliers, customers and venues to produce signage.• Contributed to rapid departmental growth.• Trained new designers on layout techniques, workflow, substrates, and best practices.• Led onboarding training and served as the primary contact for sign requests at newly acquired facilities.• Maintained clear lines of communication with sales teams to ensure accurate information and timely delivery.• Complied with beverage control regulations across multiple states and invoiced accounts accordingly.• Lead department in accuracy and job completion above the company standard. • Downloaded and organized supplier assets to ensure current graphics and branding for all distributed products.

• Fulfilled sign requests across a six-county territory, designing impactful, brand-compliant signage with effective typography, while collaborating with sales representatives and account managers to meet unique requests to enhance customer satisfaction.• Managed multiple projects to meet tight deadlines, delivering creative and accurate designs efficiently.• Regularly updated brand assets from supplier websites and organized them with a detailed naming convention for easy access.• Prepared print-ready graphics for wide format printers, ensuring precise measurements and accurate cutting for professional results.• Complied with ABC regulations (Rule 108, California Code of Regulations) and issued invoices for custom and exterior signage, ensuring legal and billing accuracy.• Managed printer supply inventory, performed regular maintenance, and optimized budget through cost-effective purchasing.• Implemented standardized sizing to optimize production time, minimize material waste and reduce department costs.• Introduced Coroplast substrate, enhancing the sales team's leverage for premium shelf space and product placement to better compete with other beer distribution companies.