Rebecca Mettler Email & Phone Number

Advising and consulting with firms and PR agencies. From speaking opportunities to interactive sessions, I teach how to shine a spotlight on executives and advance organizational credibility that only traditional media relations can deliver.

San Francisco Bay Area

Greater New York City Area

Distilled 30-page complex white papers into 3-word sponsored ads for social media channels.Helped executives build eminence and create a social following through blog posts and bylined articles.Worked on an agile team with two-week sprints to final approved copy.

Greater New York City Area

Held a variety of highly-visible media relations and influencer engagement roles related to cloud-based analytics and mobile solutions including IBM Watson, Big Data/Analytics and IBM’s e-Commerce/Digital Marketing portfolio focused on key industries ranging from healthcare to retail.Day-to-Day activities focused on creating a positive selling environment and driving shareholder value with widespread media coverage in major and trade media including: Associated Press, CNBC, NPR Marketplace, Dow Jones, Fortune, Forbes, and eWeek, InfoWorld, InformationWeek, MIT Tech Review and The New Scientist.Versatile writer. Create news packages and social media activation kits to deliver news across multiple channels including real-time chats with subject-matter experts, executive ‘tweets,’ videos, blog posts and bylined articles.Category Creation. Experience working with stakeholders across the company to create an entirely new industry category. The next phase of computing will be based on cognitive systems like IBM Watson Solutions that combines artificial intelligence (A.I.), natural language processing and machine learning to create non-programmable computers that learn and get smarter over time.Work with marque client accounts in healthcare, financial services and retail to highlight industry leadership with the innovative uses of IBM technology.Led media relations for IBM’s Centennial campaign.

Led media relations for one of the agency’s largest accounts - Fujitsu Computer Systems (North America) including media and analyst relations for the server, storage and mobile business areas.Grew the value of Eastwick’s accounts including Fujitsu’s Going Green campaign focusing on the company’s leadership in environmental sustainability. Launched Fujitsu’s Going Green campaign with an influencer forum followed by the introduction of a corn-based laptop at CES including an interview with CNBC’s Maria Bartiromo.Developed media relations strategies for Silicon Valley-based start-up and mid-size companies including Zantaz (regulatory governance and compliance) and StrongMail (email marketing).

Experience marks moving from the newsroom to a public relations agency environment. Developed media relations programs for a variety of start-up companies, securing coverage in major media including USA Today, The Wall Street Journal, and The New York Times.Created marketing collateral, press releases, media pitches and coverage reports.

Covered city, education, political and police news including short news briefs and feature-length stories.

Digital Marketing Certificate

Bachelor'S Degree, Journalism