Linda Smith has worked in public relations in Canada for the last 30 years consulting to some of Canada’s best known companies. She was instrumental in driving the growth of Hill and Knowlton in its inception in Canada and then founded and led Fleishman-Hillard. Ten years ago she founded Smithcom to provide reputation management services to leading companies. Her work in corporate reputation includes corporate affairs, issues management and crisis communications including strategic counsel, planning, crisis simulation training, media training and media relations. Her work in crisis communication spans decades including her role as a Maple Leaf Foods company spokesperson and communications team member working during their listeriosis outbreak.Her early career was with Broadcast News/Canadian Press in Toronto covering provincial and national affairs. Linda is from Montreal and attended Ryerson Polytechnical University in the journalism program.Specialties: Issues and crisis management, media training, brand and corporate reputation building