Linda Smith

Linda Smith Email and Phone Number

Strategic Initiatives, Better Business Bureau @
Linda Smith's Location
Ontario, Canada, Canada
About Linda Smith

I am an experienced senior manager with a proven track record in leading high-profile not-for-profits, membership associations, and public sector initiatives, consistently driving strategic growth, financial stability, and community engagement. My leadership style emphasizes innovation, collaboration, and economic development, and I excel at creating sustainable revenue models through strategic planning, financial stewardship, and active member engagement. With deep expertise in advocacy and public policy, I have successfully cultivated major gifts, developed revenue-generating partnerships, and advanced community-focused initiatives. Passionate about economic growth in Windsor-Essex, I leverage partnerships with government agencies and businesses to promote regional prosperity. I bring extensive experience working with Boards of Directors, elected officials, and business leaders to build cross-sector partnerships and foster a thriving business environment. Known for my people management skills, I create a collaborative culture that empowers teams and delivers measurable outcomes.

Linda Smith's Current Company Details
Better Business Bureau serving Canada's Northern Capital Regions and Quebec

Better Business Bureau Serving Canada'S Northern Capital Regions And Quebec

Strategic Initiatives, Better Business Bureau
Linda Smith Work Experience Details
  • Better Business Bureau Serving Canada'S Northern Capital Regions And Quebec
    Director, Strategic Initiatives
    Better Business Bureau Serving Canada'S Northern Capital Regions And Quebec Feb 2020 - Present
    Ottawa, Ontario, Canada
    In a pivotal leadership role reporting to the CEO, I manage high-impact programs and projects aligned with strategic objectives, focusing on member engagement, business membership growth, and non-dues revenue development. I lead cross-functional teams to shape customer engagement strategies, build strategic partnerships, and develop initiatives that prioritize member satisfaction and loyalty. Key successes include launching tiered membership levels with incentives for long-term members, leading development of large-scale networking events like the Torch Awards, and implementing programs such as the New Member e-Welcome Guide and the Affinity/Loyalty Rewards Program, all of which boosted retention and drove sustained growth. Additionally, I led grant submissions and non-dues revenue initiatives to support the organization's mission.
  • Better Business Bureau Serving Western Ontario
    Chief Executive Officer
    Better Business Bureau Serving Western Ontario Jan 2017 - Dec 2019
    London, Ontario; Windsor, Ontario
  • Canadian Association Of Cardiovascular Prevention And Rehabilitation
    Executive Director
    Canadian Association Of Cardiovascular Prevention And Rehabilitation Jan 2015 - Dec 2016
    Windsor, Ontario
  • Municipality Of Lakeshore
    Capital Campaign Manager, Multi-Use Recreational Facility - Atlas Tube Centre
    Municipality Of Lakeshore Aug 2012 - Dec 2014
    Belle River, Ontario
  • Windsor-Essex Regional Chamber Of Commerce
    President & General Manager
    Windsor-Essex Regional Chamber Of Commerce Apr 1999 - Oct 2011
    Windsor, Ontario
  • The Kidney Foundation Of Canada
    Regional Director - South Western Ontario
    The Kidney Foundation Of Canada Sep 1991 - Apr 1999
    Windsor, Ontario, Canada

Frequently Asked Questions about Linda Smith

What company does Linda Smith work for?

Linda Smith works for Better Business Bureau Serving Canada's Northern Capital Regions And Quebec

What is Linda Smith's role at the current company?

Linda Smith's current role is Strategic Initiatives, Better Business Bureau.

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