I am an experienced senior manager with a proven track record in leading high-profile not-for-profits, membership associations, and public sector initiatives, consistently driving strategic growth, financial stability, and community engagement. My leadership style emphasizes innovation, collaboration, and economic development, and I excel at creating sustainable revenue models through strategic planning, financial stewardship, and active member engagement. With deep expertise in advocacy and public policy, I have successfully cultivated major gifts, developed revenue-generating partnerships, and advanced community-focused initiatives. Passionate about economic growth in Windsor-Essex, I leverage partnerships with government agencies and businesses to promote regional prosperity. I bring extensive experience working with Boards of Directors, elected officials, and business leaders to build cross-sector partnerships and foster a thriving business environment. Known for my people management skills, I create a collaborative culture that empowers teams and delivers measurable outcomes.
Better Business Bureau Serving Canada'S Northern Capital Regions And Quebec
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Director, Strategic InitiativesBetter Business Bureau Serving Canada'S Northern Capital Regions And Quebec Feb 2020 - PresentOttawa, Ontario, CanadaIn a pivotal leadership role reporting to the CEO, I manage high-impact programs and projects aligned with strategic objectives, focusing on member engagement, business membership growth, and non-dues revenue development. I lead cross-functional teams to shape customer engagement strategies, build strategic partnerships, and develop initiatives that prioritize member satisfaction and loyalty. Key successes include launching tiered membership levels with incentives for long-term members, leading development of large-scale networking events like the Torch Awards, and implementing programs such as the New Member e-Welcome Guide and the Affinity/Loyalty Rewards Program, all of which boosted retention and drove sustained growth. Additionally, I led grant submissions and non-dues revenue initiatives to support the organization's mission.
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Chief Executive OfficerBetter Business Bureau Serving Western Ontario Jan 2017 - Dec 2019London, Ontario; Windsor, Ontario -
Executive DirectorCanadian Association Of Cardiovascular Prevention And Rehabilitation Jan 2015 - Dec 2016Windsor, Ontario -
Capital Campaign Manager, Multi-Use Recreational Facility - Atlas Tube CentreMunicipality Of Lakeshore Aug 2012 - Dec 2014Belle River, Ontario -
President & General ManagerWindsor-Essex Regional Chamber Of Commerce Apr 1999 - Oct 2011Windsor, Ontario -
Regional Director - South Western OntarioThe Kidney Foundation Of Canada Sep 1991 - Apr 1999Windsor, Ontario, Canada
Frequently Asked Questions about Linda Smith
What company does Linda Smith work for?
Linda Smith works for Better Business Bureau Serving Canada's Northern Capital Regions And Quebec
What is Linda Smith's role at the current company?
Linda Smith's current role is Strategic Initiatives, Better Business Bureau.
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Linda Smith
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