Brad Cline Email and Phone Number

Lead the quality direction for the Michelin and BFGoodrich original equipment and replacement tire business for passenger car and light truck tires.

Responsible to profitably grow the urban fleet business in North America through developing and deploying strategic product/service offers that address customer needs.

Responsible for growth and development of the auto fleets segment - Led opportunity study to size auto fleet market in North America - Built product/service and access strategy - Developed new fleet safety offer to improve driver behavior to reduce accidents and operational costs.

Rotational leadership development program with cross-functional experiences in marketing, sales, and distribution over the course of two years.Passenger Car and Light Truck Replacement Sales• After spending time in field sales in Raleigh, NC I developed map-based dashboard for field-based area sales managers providing more actionable information at their fingertips to maximize their time with their customers and drive profitable growthPassenger Car and Light Truck Original… Show more Rotational leadership development program with cross-functional experiences in marketing, sales, and distribution over the course of two years.Passenger Car and Light Truck Replacement Sales• After spending time in field sales in Raleigh, NC I developed map-based dashboard for field-based area sales managers providing more actionable information at their fingertips to maximize their time with their customers and drive profitable growthPassenger Car and Light Truck Original Equipment Marketing• Led a market analysis project on the evolution of the spare tire in new vehicles, how that impacts the overall tire market, and what opportunities for new products and services exist• Led analysis of demand for BF Goodrich tires within the global original equipment vehicle market including opportunities for profitable growth Tire Centers, LLC Marketing• Led projects to investigate the potential business case and growth opportunities within the specialty tire market as well as consolidate and simplify service offers to focus on core service execution and simplification for customers.Passenger Car and Light Truck Replacement Marketing• Led a project to quantify the passenger and light truck fleet market in North America as well as develop a strategy and Go To Market plan to win in this market. Show less

Responsible for recruiting and hiring top talent for Michelin North America- Managed all recruiting and external hiring for Michelin Americas Research Company- Managed recruiting and hiring for domestic co-op program for Michelin North America- Recruited and hired in other areas outside of R&D/manufacturing as well as in multiple levels of the organization

Responsible for leading projects and developing innovative rubber compounds for the tread region for passenger car and light truck tire applications in North America- Materials project leader for development of new tread formulations resulting in >$100M in additional gross margin- Worldwide leader for materials technology cost analysis in tread rubber formulations- Tread rubber formulation team representative on global raw materials strategy teams- Project leader for… Show more Responsible for leading projects and developing innovative rubber compounds for the tread region for passenger car and light truck tire applications in North America- Materials project leader for development of new tread formulations resulting in >$100M in additional gross margin- Worldwide leader for materials technology cost analysis in tread rubber formulations- Tread rubber formulation team representative on global raw materials strategy teams- Project leader for the development of tread formulations to remove of a single sourced specialty elastomer Show less

Responsible for developing innovative rubber compounds for the tread and undertread region for passenger car and light truck tire applications in North America- Project leader for formulation and industrialization projects of passenger car and light truck tread compounds- Worked with multiple OE car manufacturers to develop new tread solutions- Responsible for implementing cost reduction strategies in the materials development teams- Developed the best practice referential on… Show more Responsible for developing innovative rubber compounds for the tread and undertread region for passenger car and light truck tire applications in North America- Project leader for formulation and industrialization projects of passenger car and light truck tread compounds- Worked with multiple OE car manufacturers to develop new tread solutions- Responsible for implementing cost reduction strategies in the materials development teams- Developed the best practice referential on formulation cost reduction strategies for the global Michelin group Show less

Responsible for managing quality and technical relations with raw materials suppliers- Responsible for quality and technical relations with recycled rubber suppliers- Developed systems for tracking and calculating cost savings for rubber formulation projects- Responsible for developing and maintaining the annual business plan for my team