• Create, own, and drive adoption of the ABL Design System to bring UI consistency and improve interaction patterns across all in-house software (ERP, MES, Launch, and Data Review software)• Conduct needs finding research, guerrilla usability testing, and solution demos with a highly-technical and varied user base including: propulsion engineers, manufacturing engineers, avionics engineers, structures engineers, launch engineers, software engineers, build technicians, test technicians, buyers, legal, executive leadership and other corporate stakeholders• Partner with product mangers, software engineers, and key user stakeholder groups to: define (and scope) problems, iterate on solutions, refine implementations, and investigate efficacy of recently released features• Communicate the user experience vision throughout various stages of the design process using whiteboarding, flow diagrams, high fidelity prototypes, and specification documents (selecting the right deliverable based on the needs of the team/project) • Advocate for the prioritization of design-centered improvements including the build out of reusable components, design-owned token implementation, and standardized navigation and search patterns

• Managed a cross-discipline team including UX designers, UI designers and UX researchers• Engaged product owners and product managers in digital strategy and product roadmap discussions• Led and manage the Herbalife Nutrition Design System project• Mentored UX designers and UI designers• Led the Digital Engagement Tools tower including 6 primary applications: (1) HN Connect: Digital marketing and customer relationship management tool for distributors to convert leads and increase repeat purchasers. (2) HN Rewards: Loyalty program for retail customers. (3) HN Grow: eLearning tool for distributors on the product and the business. (4) Bizworks: Business reporting and analysis tool for distributors that helps identify trends and highlight opportunities for growth and retention within multi-level organizations. (5) Events & Promotions: Tracking tools for distributors to track qualification for various regional events and promotions. (6) Wellness Profile: Health and wellness survey for customers to identify and achieve wellness goals.

• Worked within a Scaled Agile Framework (SAFe) team for rapid, iterative software enhancement• Researched current trends and UX best practices• Led user story brainstorming and grooming sessions• Conducted whiteboard drawing sessions with stakeholders• Produced testable, low-fidelity wireframes using Figma• Prototyped polished, high-fidelity experiences using Figma• Prototyped polished, high-fidelity experiences using HTML, SCSS/SASS, and Javascript/Jquery• Communicated cross-team and cross-department lines• Presented UI solutions to executive team members and business stakeholders

Created sitemaps, user flow diagrams, and wireframes for clients’ web presence. Researched clients' market sector to position the brand advantageously. Helped define and re-enforce clients’ brand through marketing materials. Designed web interfaces with pixel-perfect mock-ups.

Designed and coded landing pages and microsites for seasonal promotions and vendor partnerships. Created responsive landing page templates and email templates in HTML and CSS to enable consistent marketing materials for a team of 10+ designers to use for new product launches, large annual campaigns, and weekly promotions. Solidified brand guidelines to maintain a consistent look across multiple channels. Provided creative direction to designers based in both USA and China.

Supported a team of 10+ merchandisers with front-end development and HTML email design. Collaborated with Creative Director and CEO to gather requirements, identify current issues and redesign the order checkout process. Partnered with the lead developer to implement the checkout process. Adapted to and trained co-workers on a newly adopted CMS. Led design for a new product category of baby and child focused products (J&R junior). Managed design team in Creative Director’s absence.