Clinton Lai 赖伟杰 Email & Phone Number

Singapore

Singapore

OpenX is the most innovative independent supply-side platform (SSP) across CTV, app, mobile web, and desktop globally. - The first SSP to set the standard for fair competition and transparency as the patent holders of header bidding and one of only two SSPs TAG certified for transparency- The only SSP with 100% direct CTV connections to the world’s leading broadcasters and content producers- The leader in data-driven inventory curation, with the world’s largest independent supply-side identity graph that enables future-proofed buying solutions- The first Adtech company certified as CarbonNeutral™ and the first Net-Zero company (based on verified SBTi Net-Zero targets)

Singapore

SERVICES (SEA/HK/TW/APAC):> Publisher Development & Inventory Partnerships of Programmatic Monetization Solutions/Ad Tech Products> Quick, no-frills setup of Sell-side/Traffic Supply network/Inventory Growth through Direct+Local Publishers > Completely managed from company introduction, product pitching, integration trials, strategic commercial contracts > to fully going LIVE & relationship management> Publisher consultation on monetization strategies & feasibility PRODUCTS (for Web + App publishers):> Outstream / Instream Videos / Native / Standard Display Banners / HeaderBidding wrappers / Google Ad products > All the above through Javascript, Header Bidding (Prebid/Index), VAST, API & SDK Integrations

SelectMedia is a full-stack advertising technology solution for the online publishing ecosystem. Major publishers use our comprehensive suite of video, header bidding display technology and Search in mobile and desktop to eliminate cost, maximize yield and create exposure to new demand sources.

Singapore

All-in-one Programmatic Monetization & Revenue Maximizer partner for Publishershttps://www.andbeyond.media/about-us.html1) Ad Refresh (MAIN product: 90% market share & 100% demand fill-rate, JS setup)2) Header Bidding/Prebid wrapper managed setup on Web, AMP & App3) Standard Display, Premium High-impact & Native banners4) Instream and Outstream video (OTT/CTV/web/app)5) Google Ad Manager-GAM Yield Maximizer

Singapore

Premium Native Ad PlatformWith a network over more than 400 quality publishers, PopIn has become one of the largest native ad platforms in Japan, Korea, Taiwan and SEAWe place native ads on major newspapers/publishing companies/media outlets, positioned mostly in the recommendation widget of respective publishersPopIn’s unique algorithm incorporates natural language processing (NLP) and AI technology, and advertiser contents will be delivered in optimal placements of our publisher network.Ads are automatically optimized based on the content of the page and user's activity history.As a result, all the advertisements can be delivered to as many relevant users as possible, without ad fatigue or in a mismatched context/environmentpopIn Discoveryは、webメディアの価値の向上、証明をモットーに開発されたコンテンツディストリビューションサービスです。サイト内部回遊の向上の他に、コンテンツ/ユーザー分析、広告掲載によるマネタイズ等を目的に、現在、大手新聞、出版、通信社を始めとした900以上のwebメディアに導入いただいております。また、それらのメディアをネットワーク化する事で国内最大規模のネイティブアドプラットフォームとしても展開しており、広告をコンテンツとしてユーザーに届ける事ができます。広告の入稿フォーマットは記事広告、動画、画像と様々なコンテンツに対応しています。

Singapore

Publisher Solutions & Business Development / Strategic Contracts & Partnerships / DSP & SSP / Inventory Monetization through JS, Header Bidding & SDK Integrations- Publisher Partnerships & Growth in SG/HK/TW/TH/MY/VN/KH- Supply-side partners include: SG > SPH,Mediacorp,MoneySmartSG,InvestingNote,EpicureAsia,HungryGoWhere,SethLui,Carousell,SGCarmartMY >BluInc,AstroDigital,TheStar,MediaPrima,TheEdge,Malaysiakini,MalayMail,Karangkraf,ChinaPressTH >BangkokPost,Sanook,MThai,TrueID,Matichon,Khaosod,Amarin,NationGroupHK >SCMPMagazines,AppleDaily,NewMediaGroup,Hypebeast,PressLogic,SHE.com,DCFever,HKET,MingPao,LINETW >PIXNET,Juksy,CNYes,TheNewsLens,HearstTW,CondeNastTW,KoreaStarDaily,Popbee,BNextKH >Khmernote,Khmerpress,Sabay,BusinessCambodia- Directed commercial contracts, strategic partnerships & relationship management with Publishers- Increased stickiness, up sold Teads in-house solutions & maximized growth of publisher partners within Teads Full-Stack Ecosystem- Formulated pricing models for both Supply & Sales Teams (Country P&L, margins)- Monetization diversification for Publishers through Javascript, Header Bidding & SDK integrations- Helping publishers & media owners to maximize yields and simplify integration/onboarding efforts- Practical Adtech proficiency in terms of Commercials, Strategies & Tech Ecosystem____________________________________________________________________________________________Teads, The Global Media Platform. We are committed to delivering better advertising outcomes for brands, better monetization solutions for publishers, and better experiences for consumers.-We have united and empowered the best publishers in the world and distribute ads to over 1.5Bn people every month within professionally-produced content.-A single access point to the world's best publishers-Creative That Cuts Through The Noise But Respects the User-Guaranteed Outcomes & Results, Powered By AI

Singapore

Core founding member of MOBKOI APAC-Established the initial processes & jointly set-up the entire operations out of Singapore-Winner of GroupM’s ‘The Next Big Thing’ Award in APAC 2018Publisher Supply & Business Development APAC- Strategically built great publisher relationships by negotiating contracts & diversifying revenues- Aggressively expanded the publishing network, through partnership development- Proficiently formulated price structures for different media buying models (CPM/CPCV/CTR etc)- Led planning & buying of media for agencies, wrt. campaign performance & profit margins- Diligently managed agency accounts by optimising, resolving various campaign needs- Bringing superior awareness to luxury brands on premium mobile sites, with full site-by-site transparency & innovative engaging, fullscreen formats________________________________________________________________________________________________MOBKOI - House of Mobile AdvertisingWe value direct relationships with media brands who share our vision and commitment to excellence. We bring the world's most premium mobile ad placements to our clients, delivering full screen, innovative and brand-safe advertising.

Singapore

High-impact Skin ads on Desktop + Mobile WebSublime creates and delivers Creative Solutions to brands looking for effective advertising. We offer high-impact solutions where market-leading technology combines with a creative-first approach. Sublime simplifies the delivery of premium, meaningful & user-friendly brand ad experiences. We are committed to breaking the mould in creative innovation, while delivering the highest level of service and support.Founded in 2012, the Paris-based company has offices in London, Madrid, Milan and Singapore, and delivers direct and programmatic advertising campaigns across the globe.

Singapore

News, Books & Convenience in Travel Retail (Airport/Rail/Hospital) for AsiaCore founding member of WHSmith AsiaEstablished the initial processes & jointly set-up the entire operations out of Singapore.-Led the horizontal diversification on convenience store offerings with the introduction of ready-to-eat meals-Advised on travel retail improvement strategies & joint-venture partnerships-Formulated multiple tender proposals for Asia store biddings & tender -Strategically benchmarked travel retail competitors, potential locations & site tender requirements

Yangon, Myanmar

In line with the Asian Strategic Project of ESSEC Business School, Singapore-Implemented expansion strategies & processes for a delivery/logistics start-up in an emergingmarket, leading to successful venture capital investments (USD 100-200k)-Collaborated in entire ecosystem (venture capitalist selection, vendor partnerships & clienteleexpansion)-Ensured maximum running capacity by matching & optimizing delivery inventories-Comprehensively experimented on the ASEAN e-commerce trends & practices

Kuala Lumpur, Malaysia

Intensive management trainee program in Kuala Lumpur’s most established hotel, balancing demanding operational & management duties while developing both industry know-how & personal maturity-Jointly headed & executed festivity promotions such as Ramadhan and Mid-Autumn Sales-resulting in top revenue against preceding years (MYR 1 million)-Supervisory roles on a rotational basis in the property’s various food & beverage outlets-Facilitated in training of new colleague- immersion and induction to new environment-Supervised and solved staff welfare needs and arising teamwork issues-Restructured & streamlined the entire hotel guest database (migration of systems & software)

Singapore

Simplified and restructured operational tasks- SOPs, daily routine etcFacilitated in training of new trainees- immersion and induction to new environmentIdentified weak points & strengths and recommendations to supervisors and managers.Improved company image by practicing wide F&B and general knowledge through forging close, interpersonal customer relationshipsLifted the working environment in terms of motivating other colleagues and overall work moraleDeveloped & sharpened alertness in an F&B environment, in terms of operations and productivity

Sheraton Imperial Kuala Lumpur

Catering Sales-Answering enquiries related to holding any events in the hotel-Drafting & sending quotation proposals to potential clients-Distribution of Banquet Event Orders to relevant departments-Planning & relaying info to relevant directors & departments about hotel inspections by agents, interested companies and regional sister hotels-Exposed to, but more informal usage of Delphi, Galaxy LightSpeed and ISAC-Jotting down minutes during board meetingsMarketing Communication-Daily media compilation of related newspapers, magazines & blog/web reviews-Attending media food reviews (bloggers, newspapers, magazine journalists)-In charge of write-ups for the bi-monthly hotel newsletter (hotel happenings, F&B promotions, meeting room offers & more)-Write-ups for press releases to magazines & newspapersDigital Marketing-Heavy usage of different Online Travel Agents in updating & monitoring of room rates, such as Expedia, Agoda, booking.com, etc...-Replying to guest reviews on TripAdvsisor-Creating & updating promotional contents on multiple marketing channels such as Facebook & TwitterClub Floor (F&B and Reception)-Coffee art & specialty cocktail concoction-Preparation of different coffees such as Cappuccino, Latte, Espresso and more-Guest interaction-Handling check-ins/check-outs of Club membersConcierge -Posting transport charges such as airport pickups, taxi & limo orders-Assisting guest enquiries such as directions around the city-Recommending tourist attractions & restaurants-Booking the next destination's hotel & air tickets for staying guest-Receiving & delivering of internal & external parcels

Kuala Lumpur, Malaysia

Communication Center:-Picking up guests & internal calls-Handling guest requests professionally-Office work like handling fax messages, emails, putting up notices-Assisting guests in checkouts, handling room reservations & bookingsF&B:-Working in a high intensity & high volume environment(breakfast rush hours, Arab & Ramadhan season)-Welcoming and seating guests-Handling room service orders-Efficient communication with the kitchen staff & the management-Experience in customer relation skills-Setting up food promotions of certain festivals, eg. Ramadhan buffet & Mooncakes-Reasonable experience in bars, serving & making cocktails

Kuala Lumpur

Housekeeping:-Making up rooms and touching up public areas such as restaurant dining areas & public toilets-Inspecting rooms and public areas and runner for amenities-Floral arrangement & preparations in florist-Laundry (ironing, folding, valet shop, linen transportation)-Admin work in HK office such as picking up calls, inventory list, updating menus & specialsPastry Kitchen:-Setting up & manning the pastry/bread section of the buffet line-Basic pastry preparations such as kneading, portioning, handling & storageZipangu (Japanese kitchen)-Japanese plating styles for different courses-Preparing Japanese appetizers like chawan mushi and pickles-Chicken butchering, salmon deboning, seafood prep-Chiller cleaning and buffet set-up-Grilling & frying tempuras & steaks-Proper food storage & item collection proceduresMalay Banquet kitchen:-Involved in preparation of big scale events such as ROC2011 (1500pax)-Preparation of Malay dishes in banquet portions-Helped out in the cold kitchen in slicing fruits and finger foodsLafite (Fine dining kitchen):-Introduced to basic molecular gastronomy-Proper raw item preparation (slicing, chopping, shelling)-Basic sauteeing of meats & vegetables

Advanced Master In Strategy And Management Of Intl Business, Business, Management, Marketing, And Related Support Services

Activities and Societies: BDS/ Sports Representative of the Advanced Master (SMIB) program 2016/17 Worked closely with the Academic.

Bachelor'S Degree, Baccalaureat Technologique Hotellerie

Bachelor Of International Hospitality Management, Hospitality Administration/Management

Diploma In Hospitality Management, Hospitality Administration/Management

Education record

Penilaian Menengah Rendah (PMR 2007) Sijil Pelajaran Malaysia (SPM 2009)