Directed strategic communication initiatives to convey the U.S. Navy’s priorities to national and international media, the American public, and naval personnel, managing a diverse network of media contacts within the Pentagon Press Corps.Designed and executed strategic communication campaigns impacting former and current U.S. Sailors, the U.S., and key stakeholders, delivering high-level briefings to U.S. Congress and Senate sub-committees.Led crisis response planning for USS Bonhomme Richard fire and COVID-19 outbreaks within the U.S. Navy, ensuring effective and timely communication strategies.

Oversaw enterprise communications for over 18,500 U.S. Navy Sailors, as well as local, national, and international stakeholders and key leaders.Executed strategic communication plans on one of the world’s largest warships, supporting executive communication for C-suite level Commanding Officers and Admirals, and fostering relationships with local and regional community leaders and elected officials.Led a department of 25 Sailors in managing complex public affairs and communication activities, including strategic communication efforts, content deliverables, and message delivery strategies, while directing logistical support for over $40M in equipment and supplies.

Implemented expert-level programmatic steps to enhance fiscal metric tracking, federal contracting procedures, and budget management, leading a diverse team of government employees, uniformed personnel, and contractors.Successfully negotiated a 225% increase in the annual budget, resulting in the addition of 5 FTE personnel to support university communication efforts across digital, social, print, and visual information platforms.Directed comprehensive communication efforts and deliverables for the Naval Postgraduate School, supporting brand management initiatives.Managed federal contracts for the Office of University Communications, increasing the budget by 225% during a budget drawdown.Oversaw university recruitment and strategic communication to maintain the institution's research excellence.

Directed a 25+ Sailor media department, overseeing complex public affairs activities for the USS Nimitz (CVN-68) and Carrier Strike Group ELEVEN, integrating large-scale internal and external communication programs and maintaining a diverse media relationship portfolio for over 19,500 personnel.Led media coordination and strategic communication campaigns for the F-35's first-ever launch and recovery on a U.S. aircraft carrier, providing global coverage for a $30 billion Department of Defense program.Awarded the Navy Media Excellence Award, recognizing the top communications department in the U.S. Navy.Utilized agile and waterfall methodologies to guide the team through high-level and high-visibility public service announcements and media relations strategies.

Spearheaded the development and execution of an innovative 'Public Sentiment Analysis' program leveraging advanced data analytics for real-time social and media monitoring, significantly enhancing stakeholder communication and decision-making in complex regulatory environments.Analyzed communication and marketing products using Google Analytics (GA4), SEO, and market research to derive key insights for web presence growth and product launch support, resulting in over 3,000 leads for conversion across the enterprise funnel.Orchestrated strategic communications and media outreach for social platforms, international and national media outlets, aligning with Department of Defense policies to positively impact product development and launches.Led the integration of CRM efforts by developing AI-driven business solutions within Google Workspace, laying the foundation for enterprise growth through enhanced internal and external communication strategies.Advised executive leadership on strategic engagement with U.S. House and Senate officials, including the Secretary of Defense, securing official funding for developing partnerships addressing critical national defense technology needs.

Directed a high-performing team of account managers, analysts, and strategists, overseeing multiple client portfolios as the primary point of contact. Developed and communicated strategic initiatives to drive team development and growth.Executed strategic changes that significantly improved KPIs in B2B and B2C campaigns, identifying and leveraging growth opportunities in CRO, SEO, Google Analytics, and GTM.Oversaw and validated the implementation of account strategies through advanced model management and statistical analysis, ensuring optimal campaign performance and client satisfaction.

Managed and guided a team of 10 analysts and strategists, enhancing organizational processes and serving as the primary liaison for key clients. Clearly articulated team strategies to drive development and growth.Implemented strategic changes that significantly boosted KPIs in B2B and B2C campaigns, identifying and capitalizing on growth opportunities in CRO, SEO, Google Analytics, and Tag Manager services through advanced model management and statistical analysis.Administered and optimized customer portfolios with a combined marketing budget of $2.5M, ensuring consistent performance and client satisfaction.

• Provided expeditionary public relations assistance to fleet and component commanders with scalable and instantly deployed force packages. Oversaw day-to-day operations of sailors at NPASE-West as assistant officer in command.• Deployed twice to support USS Carl Vinson and USS Bonhomme Richard in public affairs and fleet level strategic communication objectives in a complex and ever-changing environment.• Trained and equipped personnel for all public affairs and visual information requirements.

• Prepared training materials and operational calendars, for over 25 maritime civil affairs and security training teams.• Managed a budget of $50 million to logistically support 25 deployed teams, in all manners of concern, from food and water to local and regional infrastructure projects throughout 4 continents. • Recognized as the Navy’s leading expert in small team HA/DR and Civil Affairs. • Built water collection and filtration systems, as well as examined infrastructure limitations in medical facilities and schools while innovating creative solutions for remote or displaced populations to stabilize living conditions.

• Led over 225 combat patrols in Sadr City, ensuring mission success and civilian safety.• Orchestrated delivery of essential services to conflict-affected communities, fostering goodwill.• Established trusted relationships with Iraqi leaders, NGOs, and government officials to align efforts with local needs.