Clive Willcocks Email & Phone Number

Basingstoke/Nationwide

Successful delivery of multi-channel marketing campaigns tailored for the B2B business and SME Fleet customers - from creating initial marketing briefs through to front end delivery, analysis and driving new initiatives through the AA’s Contact Centres and Ops Teams across the UK. The role also incorporates managing Direct Mail campaigns, stock, stakeholder reporting, merchandising, invoicing and liaising with AA Partners’, the AA’s Mailing house, PR and Advertising Agencies. I have further grown this role by developing a significantly increased events programme from just 2 face to face events per year to a combination of 43 UK and European events, including virtual conferences, managed webinars, supporting partnership events and representing the AA at national trade events. Implemented and organically grown ‘The AA - Business Services’ LinkedIn 'showcase' page from concept to a very engaged outlet for B2B news and thought leadership content, with further growth planned.

Basingstoke, Hampshire, United Kingdom

Successful rollout of two major CRM projects for the AA. This was a lead role within the CRM team responsible for driving through a new Pega Marketing implementation across several business units. Focused on transforming Customer Experience and using Agile 'Sprints' and Waterfall methodologies to produce ‘Next Best Action’ campaign strategies, as well as providing key analysis and experienced performance commentary to Senior Management and handling relationships with Consultants, ESPs and SMS Partners.

Basingstoke, Hampshire

Responsible for delivering technical dialler support and intensive Data Supply Management, Insightful Sales Analysis and using Operational experience to drive sales improvements through the call centres impacting ROI and Member Retention. Delivery of Email campaigns, maximising Delivery and Open Rates as well as communicating 'Best Practice' across the business through Presentations, Workshops and providing key information to the Board.

Fleet, Hampshire

Overall responsibility for a 75+ seater, multi campaign contact centre. Inbound and Outbound telemarketing and telesales programmes spanning Automotive servicing, Financial Services and Insurance through 4 Team Managers.

Weybridge, Surrey

Responsible for winning new business contracts for Outsourced Telemarketing services. Management of two highly successful outsourced telemarketing teams, track record of exceeding all SLA's, targets and client expectations for two consecutive years.

Frimley, Surrey

Building and Managing a team of Telemarketing Executives delivering Web Seminars, supporting Direct Mail activities and company profiling.

Fleet, Hampshire

Sourcing new suppliers along with managing their largest client at that time NCR.

Basingstoke, Hampshire

Call Centre Agent managing Fixed Line and Mobile services within a 500 seat call centre operation. Managing engineering projects and upgrades for Corporate customers and clients.

Ba Hons, English And Sociology

BA (Hons) English and Sociology

A Levels And Gcses, English And Business Studies

Activities and Societies: Duke of Edinburgh Awards – Bronze, Silver and Gold 2nd XV Rugby Captain (for 4 consecutive years) Head.