Carol-Lyn Jardine

Carol-Lyn Jardine Email and Phone Number

SVP, Dice Marketing @ Dice
Salt Lake City, UT, US
Carol-Lyn Jardine's Location
Salt Lake City Metropolitan Area, United States, United States
Carol-Lyn Jardine's Contact Details
About Carol-Lyn Jardine

Carol-Lyn JardineGrowth Marketer carollyn.jardine@gmail.comMarketing executive with a demonstrated track record of driving comprehensive growth strategies across B2B technology organizations. Throughout my 15+ year career, I've built and led high-performing marketing organizations that consistently deliver exceptional results—from scaling demand generation engines at high-growth startups to transforming global marketing operations at billion-dollar public enterprises.My approach combines strategic business leadership with marketing innovation:Transformed marketing organizations from siloed functions into integrated revenue engines, improving pipeline velocity while reducing costsBuilt and scaled global marketing teams across demand generation, customer marketing, and operations—managing budgets up to $70M while maintaining growth targetsPioneered data-driven ABM strategies that doubled pipeline from strategic accounts while reducing acquisition costs by 50%Established marketing centers of excellence that consistently exceeded pipeline targets by 40-54%As a marketing leader, I excel at aligning cross-functional teams around strategic business objectives. My experience spans the full scope of B2B marketing leadership—from developing go-to-market strategies and building global teams to optimizing customer journeys and driving operational excellence. I have a particular passion for transforming marketing organizations to support rapid scale, having successfully led such initiatives at companies including Alteryx, Persado, and CareerBuilder.Currently serving as VP Growth Marketing at DHI Group (Dice.com), where I drive end-to-end marketing strategy and execution for both B2B and B2C. I'm also proud to volunteer as a Board Member for Provo City Municipal Energy and Director of Marketing for Conserve Utah Valley.

Carol-Lyn Jardine's Current Company Details
Dice

Dice

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SVP, Dice Marketing
Salt Lake City, UT, US
Website:
dice.com
Employees:
891
Carol-Lyn Jardine Work Experience Details
  • Dice
    Svp, Dice Marketing
    Dice
    Salt Lake City, Ut, Us
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  • Dhi Group, Inc.
    Vp Growth Marketing
    Dhi Group, Inc. Oct 2023 - Present
    New York, New York, Us
    Leading strategic growth initiatives for a dual-sided technology marketplace, driving value for both enterprise B2B clients and B2C technology professionals. Key Responsibilities & Strategic Impact:• Drive comprehensive growth strategy across both B2B and B2C market segments, optimizing the marketplace ecosystem• Architect strategic frameworks that balance enterprise client acquisition with technology professional engagement• Lead transformation initiatives that enhance both recruiter experience and job seeker journey• Develop integrated marketing strategies that serve both business buyers and individual users• Guide cross-functional teams through organizational change while maintaining marketplace equilibrium• Build and mentor high-performing teams focused on dual-market success• Orchestrate marketing initiatives that drive growth for both sides of the marketplace platform
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  • Wonderlic
    Senior Vice President Marketing
    Wonderlic Oct 2022 - Sep 2023
    Vernon Hills, Illinois, Us
    Strategic Leadership & Impact:• Led comprehensive marketing transformation initiatives aligned with business objectives• Developed and executed strategic frameworks for market growth and customer engagement• Orchestrated organizational change management across marketing functions• Built scalable marketing operations and processes• Guided cross-functional teams through strategic transitions• Mentored and developed marketing leadership capabilities across the organization
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  • Persado
    Vice President Of Growth Marketing
    Persado Feb 2022 - Aug 2022
    New York, New York, Us
    • Restructured demand marketing for better alignment with the GTM strategy• Established integrated campaigns function• Responsible for strategy and execution of integrated campaigns, ABM, field marketing, events, webinars, paid social, paid digital, conversion on site, and customer marketing.
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  • Persado
    Vp Of Customer Engagement
    Persado May 2021 - May 2022
    New York, New York, Us
    • Established customer advocacy program delivering 6 branded case studies in the first year.• Completed post-sale customer journey mapping, including an overhaul of the customer onboarding stage.• Implemented a structured rhythm of the business at the MLT level, and functional team levels.
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  • Alteryx
    Vp Of Marketing Operations And Productivity
    Alteryx Sep 2019 - May 2021
    Irvine, California, Us
    • Managed marketing technology, contract and off-shore services to support marketing automation, web operations and marketing analytics for 107-person marketing team. • Brought best-practice B2B marketing organizational design to transform siloed functions into an integrated, global marketing ecosystem. Within 12 months, re-organized Brand and Communications team to include content marketing and creative services; led hiring initiative to up-level EMEA and APAC regional marketing; streamlined processes for the Global Demand Center and implemented Global Integrated Campaigns and ABM.• Led design and implementation of new department budgeting and tracking process, bringing transparency and accountability to the management of the $60M+ marketing budget.• Responsible for the strategic planning initiatives of the global marketing department, cascading from corporate strategic imperatives and translating to team execution plans.
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  • Careerbuilder
    Vp Marketing Operations & Productivity
    Careerbuilder Aug 2018 - Aug 2019
    Chicago, Illinois, Us
    Strategic Planning:• Led the planning process for the 2019 marketing plan• Implemented cascading goals with each team lead to ensure alignment to department and company goals• Created comprehensive marketing dashboards• Established marketing QBR processBudgeting:• Working closely with finance business partners, managed department forecast and budget to ensure marketing is within 1% of budget monthly, quarterly and yearly• Coordinated with team leads for budget transparency, making quick spend/save decisions easier to manage and executeTalent Development:• Created marketing department structure scenarios for budget and continuity planning, including definition of roles and responsibilities• Implemented on boarding process for new hires• Established hiring guidelines and processes, ensuring that each new member of the marketing team was raising the bar and filling critical gapsMarketing Tech Stack:• Completed full audit of tech stack, including contract, budget and usage analysis for each piece of software.• Aligned marketing automation roadmap with budget and marketing goals• Expanded the work management platform from creative services to full marketing team, achieving 100% adoption and giving full visibility into all work being executed in marketingIn addition to my operations role, I was the interim leader for marketing communications for six months. This included on boarding a new PR agency, implementing a new social media platform and leading the talent search for a VP of Marketing Communications and a new Creative Director.
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  • Workfront
    Director Customer Marketing
    Workfront Jan 2017 - Aug 2018
    Lehi, Utah, Us
    • Created and led implementation of the core customer engagement strategy to support customer adoption, retention and growth; gained C-Suite buy in. • Built out the customer marketing function, including customer communications, customer advocacy, community management, customer event management and voice of the customer programs.• Led multi-departmental initiatives, working with executives and key players in sales, customer experience, product and marketing to drive customer engagement.• Launched the Account Based Marketing function to drive growth within strategic enterprise accounts. • Established the Workfront Executive Customer Advisory Board to gather feedback and validation on the strategic vision of Workfront from executives at the highest level of our top tier enterprise customers.• Key member of the marketing leadership and company operational leadership team that developed, validated and rolled out strategic vision and culture of accountability.Accomplishments:• Online customer community reached 6,000+ members and 35% engagement rate within 2 years of launch• User Groups established in 17 cities• More than 600 customers actively participating in Workfront Pride, Workfront’s customer advocacy program
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  • Workfront
    Sr. Manager, Installed-Base Marketing
    Workfront Jun 2015 - Dec 2016
    Lehi, Utah, Us
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  • Needle
    Head Of Field Marketing & Events
    Needle Sep 2014 - Jun 2015
    Lehi, Utah, Us
    • Apply Needle's core messaging and marketing plan to all field marketing and event opportunities.• Create awesome experiences that embody the Needle brand and position.• Launch employee social engagement program.
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  • Linktrust Systems, Inc.
    Coo
    Linktrust Systems, Inc. Oct 2011 - Sep 2014
    Draper, Ut, Us
    • A key member of the Executive Team which worked to restructure the SaaS company for growth• Managed change initiative aligning all employees with company vision and strategy; included restructuring departments, creating cross-departmental collaboration teams and building support for new leadership• Established accountability metrics based on KPIs for company as a whole, each department and individual employees• Managed key client relationships to build two-way communication resulting in meeting client needs, improving the product and increasing retention
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  • Linktrust Systems, Inc.
    Director Of Marketing
    Linktrust Systems, Inc. Oct 2008 - Oct 2011
    Draper, Ut, Us
    LinkTrust is a web-based, enterprise software solution for affiliate marketing networks.
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  • Digital Technology International
    Software Consultant/Implementer
    Digital Technology International Oct 2006 - Oct 2008
    Bloomington, Mn, Us
    View
  • Brigham Young University
    Production Manager -- The Daily Universe
    Brigham Young University Aug 2003 - Sep 2006
    Provo, Ut, Us
    View

Carol-Lyn Jardine Skills

Leadership Management Strategic Planning Strategy Saas Lead Generation Marketing Strategy Marketing Enterprise Software Ppc Email Marketing Online Advertising Online Marketing Seo Customer Acquisition Strategic Partnerships Social Media E Commerce Entrepreneurship Direct Marketing Social Media Marketing Sem Start Ups Affiliate Marketing Advertising Product Management Public Relations Event Planning Software As A Service Customer Relationship Management Team Leadership Team Building Digital Marketing Salesforce.com

Carol-Lyn Jardine Education Details

  • Brigham Young University
    Brigham Young University
    Communications (Public Relations)

Frequently Asked Questions about Carol-Lyn Jardine

What company does Carol-Lyn Jardine work for?

Carol-Lyn Jardine works for Dice

What is Carol-Lyn Jardine's role at the current company?

Carol-Lyn Jardine's current role is SVP, Dice Marketing.

What is Carol-Lyn Jardine's email address?

Carol-Lyn Jardine's email address is ca****@****ryx.com

What is Carol-Lyn Jardine's direct phone number?

Carol-Lyn Jardine's direct phone number is +180135*****

What schools did Carol-Lyn Jardine attend?

Carol-Lyn Jardine attended Brigham Young University.

What skills is Carol-Lyn Jardine known for?

Carol-Lyn Jardine has skills like Leadership, Management, Strategic Planning, Strategy, Saas, Lead Generation, Marketing Strategy, Marketing, Enterprise Software, Ppc, Email Marketing, Online Advertising.

Who are Carol-Lyn Jardine's colleagues?

Carol-Lyn Jardine's colleagues are Jayce Leone, Austin Groth, Lars Mårtensson, Parama Fadli Kurnia, Robert Cronin, Dice Fish, Bradley Fuson.

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