Clémence Robin Email & Phone Number

Paris, Fr

Paris, Île-De-France, France

* Manage a team of 25 AdOps managers (5 direct reports) across EMEA & APAC and support them in their efforts to deliver campaigns at the highest performance standards.* Leverage team’s knowledge to meet client requirements and handle troubleshooting issues* Work to drive Ogury’s strategies and solutions forward with cross-departmental stakeholders and leaders from Product, Tech and Sales.* Provide operational support of key company strategies and product rollouts at the regional level* Voice the AdOps needs and issues in cross-departmental meetings to help efficient product and feature development and ensure company strategy alignment* Recognize and escalate key subjects and issues relative to AdOps* Streamline local communication between AdOps and sales/CS to ease workloads and boost efficiency* Ensure top-level performance monitoring (delivery, client satisfaction, margin, KPI, IVT, brand safety etc.)

Paris, Ile-De-France, France

• Manage the transitions and onboarding of existing and new HI and global accounts to the new Madrid trafficking Hub:o Manage, train and coach a team of AdOps consultants on our current Ad Tech tools and platforms, industry standards, account specifications regarding trafficking processeso Help prioritizing work based on workloado Establish processes to facilitate the communication and workflow, as well as create efficiencies in order to provide best client serviceso Support the team when needed with technical trafficking requests, implementation questions, troubleshooting complex issues.• Contribute to build status reports to send to senior management teams to showcase the work, and ease the invoicing flow on their side. • Contribute to build a comprehensive Havas digital operations white-book with best practices and oversee digital data projects coordinating with all stakeholders involved (i.e. global client teams, planning teams, adops teams, trading teams, etc)• Work closely with the Global Client Technology team to share Ad Tech expertise for existing and new clients and collaborate with them and other internal teams to improve workflow and to identify opportunities for automation (campaign set-up as well as pre and post implementation QA).• Contribute and support to new business processes at all stages of a pitch, RFI, RFP, Demos, commercial models, client presentations. • Lead the onboarding of new or existing clients that require to move to centralized trafficking activity, identify client needs in terms of data, reporting and operational aspects and support head of Digital in each client team to make decisions on digital operations and data.

Paris Area, France

• Trafficking Team Management o Lead the team to provide most efficient service and delivery to global strategic clients o Work directly with strategic clients to provide consultative guidance and promptly anticipate and/or resolve ad serving and operations issues o Manage the trafficking team, day to day as well as their career development o Lead for all ad serving and Tracking technology relationships - including emerging digital platforms for offline channels, e.g. TV and OOH o Manage a joined-up approach with Insights, Data and Analytics teams to ensure optimum data capture o Work with client and channel teams across agencies of the group as part of Middle Office o Internal education of ad serving and tracking technology o Identify opportunities to improve the trafficking process and automate repetitive tasks• Trafficking and tools o Participate in spreading trafficking best practices across the network o Make sure local teams receive training on campaign delivery and tracking technologies o Follow the implementation of tools that improve productivity, cost or quality (charter, traffic manager…)• Global point of contact o Be the point of contact with regards to Artemis Alliance questions or issues o Participate in meetings and calls with Global clients for global issues related to Artemis Alliance o Contact for global clients o Understand, advocate and promote: - Global technology choices, integrations and development (ad platforms, DMP, TMS) - Organization and processes (Artemis at the heart, Traffic Management) - Connection with Pure Players (Socialyse, Ecselis, Mobext, Affiperf)

New York, New York

- Responsible for the day-to-day management of Havas Media campaigns and Ad Technology team in the NYC office- Daily interaction with Havas Media internal teams such as Media and Analytics, and our external clients and partners to ensure consistent and accurate delivery of all advertising campaigns- Manage Ad Technology practice for all NYC accounts- Manage the NYC Ad Technology team (2 analysts and 3 specialists), as well as train and coach them on Ad Tech tools, industry standards, create efficiency, and providing best client services- Work closely with Media teams on all accounts to identify areas for tagging improvements and share Ad Tech expertise with clients- Thought leadership on processes and share best practices across multiple NYC departments - Collaborate with Media and Specialty groups to improve workflow and to educate them on latest trafficking and tagging standards- Learn and understand new Ad Tech tools that can improve campaign performance for clients- Share and exchange knowledge and processes with Ad Tech leads in Boston and Chicago- Traffic campaigns in ad servers (DCM, Sizmek, Atlas)- Oversee media tracking and analytics set up and implementation- Troubleshoot issues with ads and/or tags- Generate, QA, and troubleshoot implementation of conversion tags. Implement conversion and tracking tags in Tag Management Solutions.- Resolve tracking and reporting discrepancies with Analytics and/or partners/vendors

New York, New York

New York, New York

• Managed the Display Account Management team of 6 account managers that are responsible for managing advertising campaigns equaling $60M of digital ad revenue. Management of advertising campaigns consist in trafficking on multiple platforms (display, mobile, video, email, native advertising) as well as provide exceptional customer service (liaison with the client on creative assets, screenshots, reporting, recommendation for optimizations, billing discrepancies)• Conduct weekly meetings, implement processes to increase efficiencies• Post sale point of contact for various national top accounts such as IBM, JPMorgan Chase, Lockheed Martin, Microsoft, AT&T, Bank of America, delivering over $10M in cross-platform campaigns. • Work daily in the following systems and platforms: DoubleClick for Publishers, Dart Sales Manager, Live Intent, Moat, Teads• Pull 3rd party reporting in various ad servers such as DFA, Atlas, Sizmek, • Work closely on a daily basis with the AdOps team on troubleshooting ad issues, and creating processes to facilitate the communication and workflow between the Account Management team and AdOps team. Examples of these processes are Clavis (our new content targeting platform), SSL migration on the Washington Post site, roll out of specs and trafficking of new products• Manage monetization through our monthly expected under delivery meeting, look at all of our live campaigns and work towards making sure everything delivers in full• Involved in managing relationships with vendors such as Moat for viewability, AdJuster and Staq for reporting and 3rd party discrepancies, Krux for 3rd party data targeting

Washington D.C. Metro Area

Washington D.C. Metro Area

• Meet all contractual requirements for advertising campaigns running on WPD and The Slate Group properties with a high degree of accuracy.• Acts as liaison and main point of contact between advertisers and internal departments at WPD (Accounting, Editorial, Design and Technical Production) to ensure that all client needs are met with the highest level of customer service.• Traffic various types of ad products and technologies via ad server (DoubleClick), ensuring that both client and WPD specifications are met.• Work with clients to gather design requirements for their online media campaign. Work with in-house designers to make sure that those requirements are met. Work with outside vendors to ensure ad creative meets WPD and The Slate Group specifications.• Projects manage the launch of new custom units to ensure technical campaign and revenue goals will be met.• Analyze ad campaign delivery reports through the duration of each campaign and provide recommendations to Sales Representatives and clients for the optimization of poorly performing ad placements. • Implement business reviews throughout client campaign and address preset metrics for success.• Actively work towards retaining client base.

Washington D.C. Metro Area

- Plan, implement and monitor the media plans including but not limited to broadcast, print, online and OOH for budgets from $400K to $7.5M- Proficiency with ad serving tools such as Atlas, Eyeblaster and Pointroll and online ad trafficking experience- Research Simmons/E-Telmar/Mappoint programs to get additional insight, demographic data, and consumer profiles to identify desired target audiences for specific media vehicles, including lifestyles and psychographics- Work closely with account management and creative teams to create the best possible advertising plans for the client's objectives- Monitor campaign media results by compiling results data and updating reports on an ongoing basis - Facilitate the gathering and organizing of all media rate and research information required to develop media strategies - Develop agency point of views on media opportunities for submission to the client- Interact with sales representatives in the evaluation of potential media vehicles- Complete the necessary administrative functions in order to input and issue Insertion Orders and Media EstimatesConduct media billing, reconciliations, and resolution of discrepancies

Washington D.C. Metro Area

Washington D.C. Metro Area