Claudio Luiz Da Silva Email & Phone Number

Rio De Janeiro, Rj, Br

Rio De Janeiro, Brazil

- I spearheaded a groundbreaking Digital Sales project spanning Latin America, managing cross-country teams in Brazil, Mexico, and Colombia. This initiative streamlined digital sales processes by integrating Digital Marketing, Digital Commerce, Retail Media (including Amazon, MercadoLibre, and Quick Commerce platforms like Rappi and iFood), and Data & Measurement into a cohesive business approach.- I led a Marketing and Digital Sales Operation for a prominent Brazilian Education Group, driving the attraction of online graduate students. This multifaceted project involved overseeing diverse workgroups, including Design, Media, Web Analytics, CRM, Insight, and Outbound Sales (comprising call center and bot sales via WhatsApp). Moreover, I effectively managed a substantial monthly investment budget in digital media, totaling millions of reais.

Brazil

- During my tenure as a Business Development consultant in Latin America, I collaborated with Twitch, the premier live streaming platform for gamers worldwide. My role involved identifying and nurturing distribution opportunities across the region, working closely with telecom operators, device vendors, and consumer goods companies to expand Twitch's presence in Latin America.- Moreover, as a Partner in Service Supply Customer Care, I assumed responsibility for overseeing all cognitive customer care channels (including SMS, Chatbot, and WhatsApp) for a leading Brazilian telecom operator. I spearheaded initiatives focused on customer support, as well as up-selling and cross-selling services through AI-powered chatbots utilizing Natural Language Processing (NLP) and Machine Learning (ML) technologies."

Rio De Janeiro, Brazil

Responsible for spearheading the mission of mobile digital services and OTT products, including video and online education. This encompassed driving revenue growth, spearheading product development initiatives, and identifying lucrative business opportunities.

São Paulo Area, Brazil

Diretor na Associação Brasileira de OTTs www.abotts.com.br

Rio De Janeiro Area, Brazil

I led the strategic direction for: a) Mobile value-added services, including OTTs, Mobile Games, and Engagement Promotion Services. b) Mobile financial services, such as e-wallets and mobile device insurance. c) Bundle offers integrating Telco services with additions like Music, Cloud Services, and Entertainment. d) Initiated the Mobile Advertising business startup, driving innovation and market penetration strategies.

Rio De Janeiro Area, Brazil

- Crafted comprehensive Business Development Strategies.- Established and nurtured relationships with top-tier management, including CMOs and directors, within the Brazilian wireless carrier market.- Leveraged international experience to drive product development and successfully negotiate commercial proposals in Mexico and Colombia.

Rio De Janeiro Area, Brazil

- Developing a digital strategy of Go To Market.- Digital Marketing Strategy: setting to funnel for online purchase customers (from Lead to Subscribe).- Digital Strategy: Social Media and Online Media.- Crowdsourcing projects with Millennials customers for co-creation education product.- Brand strategy: Brand attributes and market positioning.

Rio De Janeiro Area, Brazil

I launched this startup focused on developing IoT solutions with Beacons sensors for Retail and GYM, connecting the physical world with the digital (Online-To-Offline), creating a single business platform for companies' strategy using remarketing in physical and digital channels.

Rio De Janeiro Area, Brazil

Head of TIM beta and Football segment

Rio De Janeiro Area, Brazil

Youth Segment: TIM beta founder

Rio De Janeiro Area, Brazil

Master Of Business Administration (M.B.A.)

Administração De Empresas

High School In Music Technician - Eletric Bass