Operations/Business Manager
Multi-Market, Industrial, Consumer (Mmic) Microcontroller Group
Grew newly acquired Fujitsu-Semiconductor system-MCU portfolio from 20 to 40 promotable product families (300 to 650 orderable part numbers) and from an expected NPV of less than zero to over $125M.Developed industry’s 1st product parametric comparison tool that enables sales to look up any competitor device (of the ~40K loaded) and instantly determine the best matching Spansion device with associated web links, facts/datasheets and pricing.Created full feature financial analysis tool that covers all aspects of new product introduction from design to EOL and sets minimum acceptable targets for each metric (NPV, GM, IRR, etc.) prior to investment.Instituted global pricing policy, set minimum margin requirements for all MMIC products and increased sales volume via distribution engagements, which grew GM over 5% alongside revenue. Successfully integrated predominantly Japan based team into Spansion MMIC group.