Venues & Sponsorship Manager
Alexandria, Va
• Fulfilled experiential marketing objectives of client brands, inclusive of events, sponsorships, communication messages, social media efforts, branding, scheduling, and promotion with outside events, vendors and venues• Worked in conjunction with internal marketing teams to craft, produce, and implement specific marketing programs and sponsorship packages designed to meet the needs of agency’s various Fortune 500 brand clients, including GEICO, Jockey, General Motors, Discovery Communications, National Guard, and Johnson & Johnson• Responsible for multiple event budgets, timelines, and client communication • Negotiated 200 specific event sponsorship deals on an annual basis specifically tailored to each brands’ needs and objectives, generating 28% in cost savings based on negotiated fees• Created proprietary database to record, track, and recap all conducted and executed events and site checks • Promoted from Account Coordinator to launch Venues & Sponsorship to create internal efficiencies